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Author: Kriss Barlow Publisher: HC Pro, Inc. ISBN: 1601460740 Category : Economics Languages : en Pages : 249
Book Description
Position your physician sales program for maximum growth There's no question that physician referrals are mission-critical to your hospital or health system's bottom line. But increasing or maintaining referrals requires more than just an occasional visit to the practice. A successful physician sales program must promote quality and solidify your hospital as the hospital of choice for their patients. Kriss Barlow gives you the keys to successful physician sales! Take your physician relations program to the next level with A Marketer's Guide to Physician Relations: Best Practices for Successful Sales Programs. HealthLeaders Media has teamed up with healthcare marketing superstar Kriss Barlow to bring you this new, must-read guide for developing, positioning, and enhancing your physician sales program. Real-world advice and examples from your peers Packed with real-world examples and healthcare-specific advice, this comprehensive resource offers more than 250 pages of content that will help physician sales leaders: Create and sustain focus and build on momentum Identify and hire the best salespeople Build internal support for the program Differentiate your organization from the competition Measure the ROI of your efforts Increase bottom-line referral revenue Backed by years of in-the-field experience, Barlow offers numerous tips and examples from your healthcare peers who have implemented successful physician sales programs, and are reaping the rewards. The eight best practices you need for success Take a look at the detailed, focused information you'll find in the pages of A Marketer's Guide to Physician Relations: Best Practice Attribute # 1: Focus Best Practice Attribute #2: Senior Leadership Involvement Best Practice Attribute #3: Capable Staff Best Practice Attribute # 4: Ability to Measure Outcomes Best Practice Attribute #5: Momentum Best Practice Attribute # 6: Planned Integration Best Practice Attribute# 7: A Physician-Centric Culture Best Practice Attribute# 8: Ability to Differentiate Put these proven techniques and strategies in place at your hospital to increase referrals, revenue, and your overall market share. Order your copy of A Marketer's Guide to Physician Relations today! Who needs this book? Healthcare professionals in charge of physician relations and sales and anyone in the organization charged with growing programs will benefit from this valuable knowledge. Specific titles include: Director or VP of physician relations/physician outreach/physician sales Director or VP of marketing, communications, and public relations Director or VP of business development/business relations Director or VP of strategic planning and marketing Service line directors and C-suite leaders
Author: Kriss Barlow Publisher: HC Pro, Inc. ISBN: 1601460740 Category : Economics Languages : en Pages : 249
Book Description
Position your physician sales program for maximum growth There's no question that physician referrals are mission-critical to your hospital or health system's bottom line. But increasing or maintaining referrals requires more than just an occasional visit to the practice. A successful physician sales program must promote quality and solidify your hospital as the hospital of choice for their patients. Kriss Barlow gives you the keys to successful physician sales! Take your physician relations program to the next level with A Marketer's Guide to Physician Relations: Best Practices for Successful Sales Programs. HealthLeaders Media has teamed up with healthcare marketing superstar Kriss Barlow to bring you this new, must-read guide for developing, positioning, and enhancing your physician sales program. Real-world advice and examples from your peers Packed with real-world examples and healthcare-specific advice, this comprehensive resource offers more than 250 pages of content that will help physician sales leaders: Create and sustain focus and build on momentum Identify and hire the best salespeople Build internal support for the program Differentiate your organization from the competition Measure the ROI of your efforts Increase bottom-line referral revenue Backed by years of in-the-field experience, Barlow offers numerous tips and examples from your healthcare peers who have implemented successful physician sales programs, and are reaping the rewards. The eight best practices you need for success Take a look at the detailed, focused information you'll find in the pages of A Marketer's Guide to Physician Relations: Best Practice Attribute # 1: Focus Best Practice Attribute #2: Senior Leadership Involvement Best Practice Attribute #3: Capable Staff Best Practice Attribute # 4: Ability to Measure Outcomes Best Practice Attribute #5: Momentum Best Practice Attribute # 6: Planned Integration Best Practice Attribute# 7: A Physician-Centric Culture Best Practice Attribute# 8: Ability to Differentiate Put these proven techniques and strategies in place at your hospital to increase referrals, revenue, and your overall market share. Order your copy of A Marketer's Guide to Physician Relations today! Who needs this book? Healthcare professionals in charge of physician relations and sales and anyone in the organization charged with growing programs will benefit from this valuable knowledge. Specific titles include: Director or VP of physician relations/physician outreach/physician sales Director or VP of marketing, communications, and public relations Director or VP of business development/business relations Director or VP of strategic planning and marketing Service line directors and C-suite leaders
Author: Richard K. Thomas Publisher: Springer Science & Business Media ISBN: 0387736042 Category : Medical Languages : en Pages : 170
Book Description
For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.
Author: Chris Bevolo Publisher: HC Pro, Inc. ISBN: 160146746X Category : Marketing research Languages : en Pages : 217
Book Description
A Marketer's Guide to Measuring Results: Prove the Impact of New Media and Traditional Healthcare Marketing Efforts provides all the tools you need to confidently measure healthcare marketing results. Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through alternative measurement methods.
Author: Dr Ira J Haimowitz Publisher: Gower Publishing, Ltd. ISBN: 1409459039 Category : Business & Economics Languages : en Pages : 264
Book Description
In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their stakeholders. The evolution has been from mass-channel "push" marketing to two-way, multi-channel relationship marketing. Targeted Emails, webinars, mobile messages, and social networks are expanding in usage. This book is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. There are descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical marketing industry experts, each having 15 years or more of working healthcare RM knowledge, and each speaking on their specific specialities. For newcomers to healthcare marketing, this book can serve as a foundation and introduction that provides framework, details, and examples of both relationship marketing designs and associated measurement disciplines. Healthcare Relationship Marketing will also be valuable to readers currently working in pharmaceutical marketing or sales who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization. Even for the experienced practitioner this will serve as a convenient reference that pulls together all of the program components and measurement frameworks within a single book. This book may also serve as a textbook within a university course in marketing, or a pharmaceutical business program.
Author: Patrick T. Buckley Publisher: HC Pro, Inc. ISBN: 1601463510 Category : Advertising Languages : en Pages : 191
Book Description
A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.
Author: Gamini Gunawardane Publisher: World Scientific ISBN: 9813279532 Category : Business & Economics Languages : en Pages : 515
Book Description
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.
Author: David Marlowe Publisher: HC Pro, Inc. ISBN: 1601460201 Category : Hospital care Languages : en Pages : 151
Book Description
"This book walks you through the essential steps you must take to accurately measure the ROI of your hospital marketing efforts"--P. [4] of cover.
Author: Hugo J. Finarelli (Jr.) Publisher: HC Pro, Inc. ISBN: 1601462883 Category : Business & Economics Languages : en Pages : 191
Book Description
The Hospital Executive's Guide to Physician Staffing Hugo J. Finarelli, Jr., PhD How many physicians make a health system? The Hospital Executive's Guide to Physician Staffing helps hospital CEOs answer a question that healthcare analysts and policymakers have debated for nearly 30 years: How many physicians do you need? The Hospital Executive's Guide to Physician Staffing challenges accepted beliefs and practices about the science of physician staffing. Insightful and data-rich, this unique resource guides hospital executives in creating a staffing model for physician services by outlining proven strategies for determining community physician need and fulfilling those needs appropriately. This timely and informative book presents practical approaches for engaging different types of physicians--the hospital dependent, hospital independent, and full-time office-based--in various markets, including those facing a shortage and rural communities. Complete with benchmarking tables and other resources, The Hospital Executive's Guide to Physician Staffing includes sections on: Physician supply and demand--a macro view Assessing physician need Measuring physician contribution How many physicians make a health system Recruitment and retention strategies The executive's role in recruitment Planning for an uncertain future Build a quality organization, and the doctors will come Central to the underlying philosophy of the book is the notion that hospitals must "attract the best by being the best" and includes strategies executives can use in achieving that goal. Who will benefit from this book? Hospital CEO President CFO COO Medical staff director Director of physician relations Praise for this book "The Hospital Executive's Guide to Physician Staffing is a valuable resource for any hospital facing the difficult task of determining the right number and mix of physicians." --Jerry Senne, President, Holmes Regional Medical Center "...effective tool kit for any planning executive trying to meet their organization's goals or community's needs with successful physician strategies...It is a must read for those interested in exceptional accuracy in their forecasting, and those treading into physician supply and demand metrics where the ultimate recommendations will be a future P & L you need to defend." --Elizabeth Jaekle, Vice President, Business Development, Crozer-Keystone Health System "I recommend this book for all healthcare executives who are planning for the future." --Walter H. Ettinger, MD, MBA, President, UMass Memorial Medical Center and Associate Vice Provost Clinical and Population Research, University of Massachusetts Medical School
Author: Kriss Barlow
Author: Kriss Barlow
Author: Richard K. Thomas
Author: Chris Bevolo
Author: Dr Ira J Haimowitz
Author: Patrick T. Buckley
Author: Gamini Gunawardane
Author: David Marlowe
Author: 
Author: Hugo J. Finarelli (Jr.)
Author: Kevin Pho