Author: Steven David SpencerPublisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 272
Book Description
A Market Analysis and Creative Strategy for Sportsworld Development, Inc
Author: Steven David SpencerPublisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 272
Book Description
Master's Theses in the Arts and Social Sciences
Author: Developing Successful Sport Marketing Plans
Author: David Kent StotlarPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 158
Book Description
Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Authored by an international leader in the field of sport management, this workbook uses specific examples from sport organizations and sample plans to illustrate each task. The updated edition contains eight new chapters, as well as a "best practices" section at the end of each chapter to illuminate the complex world of sport marketing.
Creative Strategy and the Business of Design
Author: Douglas DavisPublisher: Simon and Schuster
ISBN: 1440341559
Category : Design
Languages : en
Pages : 208
Book Description
"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.
Brand Platform in the Professional Sport Industry
Author: Jingxuan ZhengPublisher: Palgrave Pivot
ISBN: 9783319903521
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television, were not universally supported by sports leagues, wary of existing industry relationships with stakeholders, and new media have made the multi-sided market model of professional sports leagues – which has focused on protection and exploitation of league content – inefficient, and calls for a new model to integrate new media into the market. By integrating platform theory with the Service Dominant Logic (SDL) of marketing we describe how the multi-sided market of professional sports is evolving into a platform ecosystem, and the role of its most important customers – the fans – will also evolve from end users, to value co-creators, complementors and innovators. This book will create a new way of understanding the evolution of professional sports leagues and future growth of the industry, and lay the foundation for new research within the academic realm of sport management and sports marketing.
Strategic Sport Marketing Plan for Australian Institute of Sport
Author: Richard JamesPublisher:
ISBN: 9783656595045
Category :
Languages : en
Pages : 20
Book Description
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Illinois at Chicago, language: English, abstract: The business sector has always realized the importance of developing a strategic marketing plan. Similarly, the sports sector has also recognized the need to establish a marketing plan to ensure high-quality performance and success. Many researchers in the field of sports argue that sports will not survive without a strategic marketing plan. The reason for this is the increased competition inherent in the entertainment industry. The A.I.S, as Australia's main national sports institute, is not exempted from implementing a marketing plan. A.I.S was founded with the aim of improving the sports industry in Australia. Since its inception, the institute has served successfully the nation's sports industry. However, as the world is constantly developing more innovative programs, A.I.S faces many challenges and competition from other sports institutes that provide high quality and entertaining sports. To remain competitive in this sector, a marketing plan is crucial. The strategic marketing plan examines the current state of the institute and analyses in detail its strengths, weaknesses, opportunities and threats accordingly. The analysis also seeks to develop a marketing strategy for A.I.S that will help the institute improve by the year 2022. This involves examining the products, prices, promotion and place, commonly referred to as 4ps in business terms. Analysis of the 4ps helps greatly in implementation of action approaches aimed at improving the entire institute. Therefore, AIS needs to take some action plans to effectively sort its problems and continue to be in the lead.
The Changing Face of World Missions
Author: Michael PocockPublisher: Baker Academic
ISBN: 080102661X
Category : Biography & Autobiography
Languages : en
Pages : 400
Book Description
Dramatic changes have taken place in global society and in the church that have implications for how the church does missions in the twenty-first century. This guide helps readers understand these trends.
The Advertising Red Books
Author: Encyclopedia of Sports Management and Marketing
Author: Linda E. SwaynePublisher: SAGE
ISBN: 1412973821
Category : Business & Economics
Languages : en
Pages : 1960
Book Description
The first reference resource to bring both sports management and sports marketing all together in one place.
Author: