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Author: Julia Trede Publisher: GRIN Verlag ISBN: 3656196230 Category : Biography & Autobiography Languages : en Pages : 29
Book Description
Seminar paper from the year 2012 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Kassel, language: English, abstract: No matter where we are advertisements are everywhere, but how do people decide which product to buy? Today consumers may choose which toothpaste or shampoo they want to purchase because there is a huge range of brands that offer the same goods, therefore companies have to persuade consumers to buy their product. As a student of linguistics I asked myself how argumentative persuasion in advertising functions and how it contributes to its effectiveness. I found two very interesting approaches by Clemens Ottmers and Nina Janich who determined different argumentation strategies for analysing advertisements. Although there is a lot of literature dealing with language and advertising, there are only few works concerned with strategies of argumentation in advertising. Since 1945, and especially during the economic miracle, there has been a steady increase of research in the field of language and advertising. First works dealing with argumentation and advertising were published in the 1960s. In the course of years linguists concentrated more on specific linguistic aspects of advertising and presented first analysing methods. Furthermore, they focused on rhetoric figures, strategies of advertising, and on the effects of images. Nowadays, linguistic research concentrates on semiotics and image-text-relations, as well as on intentions, persuasion in advertisements, and TV spots. However, the main problem of linguistic research of advertising is the lack of a fundamental work dealing with language of advertising and its versatility with reference to images and advertising media.
Author: Julia Trede Publisher: GRIN Verlag ISBN: 3656196230 Category : Biography & Autobiography Languages : en Pages : 29
Book Description
Seminar paper from the year 2012 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Kassel, language: English, abstract: No matter where we are advertisements are everywhere, but how do people decide which product to buy? Today consumers may choose which toothpaste or shampoo they want to purchase because there is a huge range of brands that offer the same goods, therefore companies have to persuade consumers to buy their product. As a student of linguistics I asked myself how argumentative persuasion in advertising functions and how it contributes to its effectiveness. I found two very interesting approaches by Clemens Ottmers and Nina Janich who determined different argumentation strategies for analysing advertisements. Although there is a lot of literature dealing with language and advertising, there are only few works concerned with strategies of argumentation in advertising. Since 1945, and especially during the economic miracle, there has been a steady increase of research in the field of language and advertising. First works dealing with argumentation and advertising were published in the 1960s. In the course of years linguists concentrated more on specific linguistic aspects of advertising and presented first analysing methods. Furthermore, they focused on rhetoric figures, strategies of advertising, and on the effects of images. Nowadays, linguistic research concentrates on semiotics and image-text-relations, as well as on intentions, persuasion in advertisements, and TV spots. However, the main problem of linguistic research of advertising is the lack of a fundamental work dealing with language of advertising and its versatility with reference to images and advertising media.
Author: Dawn Hogue Publisher: Research & Education Assoc. ISBN: 0738688703 Category : Study Aids Languages : en Pages : 339
Book Description
REA's AP® English Language and Composition Crash Course® is the top choice for the last-minute studier or any student who wants a quick refresher on the course. Written by Dawn Hogue, M.A., an AP English teacher with many years of classroom experience, the book gives students the topics and critical context that will matter most on exam day. Crash Course® puts AP® test candidates on the inside track to a higher score. Packed with powerful test strategies and unmatched insight into the workings of the exam, the book equips students to effectively apply the skills demanded of test-takers. In addition, the author provides tips for mastering the multiple-choice questions as well as the three required essays, with special emphasis on handling the synthesis essay. The book comes with a true-to-format full-length online practice test with diagnostic feedback, automatic scoring, and detailed answer explanations to allow students to pinpoint their strengths and weaknesses so they can gauge their test-readiness. New to this second edition of REA's AP® English Language and Composition Crash Course® is a chapter with AP-style practice questions to help you maximize your score. With REA's Crash Course®, students can prep more efficiently, reinforcing the crucial concepts and boosting their AP® score. About REA's Prep: Fully aligned with the AP® English Language and Composition Exam Quick Review format is perfect for time-crunched AP® students Focuses on key skills and must-know content Full-length online practice exam with diagnostic feedback based on official College Board materials New second edition include a chapter with AP®-style practice questions to help you maximize your score About the Author Dawn Hogue has taught all levels of high school English and was an AP® English teacher for the Sheboygan Falls School District, Sheboygan Falls, Wisconsin for many years. Ms. Hogue received her B.A. in English, graduating Summa Cum Laude, from Lakeland College, Sheboygan, Wisconsin. She earned her M.A. in Education from Lakeland College, Sheboygan, Wisconsin, and her M.S. in Educational Leadership from Cardinal Stritch University, Milwaukee, Wisconsin. She is interested in promoting technology and web resources in the classroom and maintains a website (www.mshogue.com) for that purpose. English Language and Composition Crash Course is the second Crash Course Ms. Hogue has written for REA. She is also the author of English Literature and Composition Crash Course.
Author: Dawn Hogue Publisher: Research & Education Assoc. ISBN: 0738612723 Category : Language Arts & Disciplines Languages : en Pages : 343
Book Description
REA's AP English Language and Composition Crash Course is designed for the last-minute studier or any student who wants a quick refresher on the AP course. The Crash Course is based on the latest changes to the AP English Language and Composition course and exam and focuses only on the topics tested, so you can make the most of your study time.
Author: Laura Felton Rosulek Publisher: Oxford University Press, USA ISBN: 0199337616 Category : Language Arts & Disciplines Languages : en Pages : 249
Book Description
Dueling Discourses offers qualitative and quantitative analyses of the linguistic and discursive forms utilized by opposing lawyers in their closing arguments during criminal trials. Laura Felton Rosulek analyzes how these arguments construct contrasting representations of the same realities, applying the insights and methodologies of critical discourse analysis and systemic functional linguistics to a corpus of arguments from seventeen trials. Her analysis suggests that silencing (omitting relevant information), de-emphasizing (giving information comparatively less attention and focus), and emphasizing (giving information comparatively more attention and focus) are the key communicative devices that lawyers rely on to create their summations. Through these processes, lawyers' lexical, syntactic, thematic, and discursive patterns, both within individual narratives and across whole arguments, function together to create versions of reality that reflect each individual lawyer's goals and biases. The first detailed analysis of closing arguments, this book will significantly improve our understanding of courtroom discourse. Furthermore, as previous research on all genres of discourse has examined exclusion/inclusion and de-emphasis/emphasis as separate issues rather than as steps on a continuum, this book will advance the field of discourse analysis by establishing the ubiquity of these phenomena.
Author: Stuart Hirschberg Publisher: Longman Publishing Group ISBN: 9780205174249 Category : College readers Languages : en Pages : 500
Book Description
Offers instruction in understanding, analyzing, and evaluating different types of arguments and guidance in writing arguments. This book introduces students to techniques of critical reading and to various strategies of argument such as types of claims, the Toulmin system, Rogerian analysis of audience, and, inductive and deductive reasoning.
Author: Rosemarie Schmidt Publisher: John Benjamins Publishing ISBN: 9027286299 Category : Language Arts & Disciplines Languages : en Pages : 99
Book Description
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Author: Julia Trede
Author: Julia Trede
Author: Dawn Hogue
Author: Dawn Hogue
Author: Laura Felton Rosulek
Author: 
Author: Stuart Hirschberg
Author: 
Author: 
Author: Stuart Hirschberg
Author: Rosemarie Schmidt