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Author: Farzana Quoquab Publisher: Partridge Publishing Singapore ISBN: 1482881349 Category : Social Science Languages : en Pages : 104
Book Description
This book is appropriate and useful for the college and university lecturers, practitioners and students who are undertaking courses in business studies. It is widely acknowledged that, only theoretical discussion does not provide the comprehensive understanding about the business decision. This book will contribute in teaching as a tool to provide practical knowledge to the students and/or participants. Apart from the lecturers and students, practitioners also can be benefited from this book since it will provide them understanding about the problems and challenges faced by different types of companies. There is a growing need of reading and understanding the challenges faced by the managers from developing country perspective. Compared to the developed countries, the documentation of local cases are very few. As such, the present book taken the initiative to provide a selection of high-quality cases on Malaysia based companies and MNCs operating in Malaysia about their marketing and management related decision making issues. This book is unique in many ways. These cases not having been published before, provide a pool of fresh cases for teaching purpose. All eleven cases demonstrate different company issues and different managerial problems which certainly will enrich its readers' understanding about the phenomena. At the end of each case, suggested case assignment questions are provided so that the facilitator will have some preliminary understanding about the questions that can be discussed. Lastly, a brief synopsis of all cases is presented at the end of the book. It is hoped that, this book will provide the practical knowledge to its readers.
Author: Farzana Quoquab Publisher: Partridge Publishing Singapore ISBN: 1482881349 Category : Social Science Languages : en Pages : 104
Book Description
This book is appropriate and useful for the college and university lecturers, practitioners and students who are undertaking courses in business studies. It is widely acknowledged that, only theoretical discussion does not provide the comprehensive understanding about the business decision. This book will contribute in teaching as a tool to provide practical knowledge to the students and/or participants. Apart from the lecturers and students, practitioners also can be benefited from this book since it will provide them understanding about the problems and challenges faced by different types of companies. There is a growing need of reading and understanding the challenges faced by the managers from developing country perspective. Compared to the developed countries, the documentation of local cases are very few. As such, the present book taken the initiative to provide a selection of high-quality cases on Malaysia based companies and MNCs operating in Malaysia about their marketing and management related decision making issues. This book is unique in many ways. These cases not having been published before, provide a pool of fresh cases for teaching purpose. All eleven cases demonstrate different company issues and different managerial problems which certainly will enrich its readers' understanding about the phenomena. At the end of each case, suggested case assignment questions are provided so that the facilitator will have some preliminary understanding about the questions that can be discussed. Lastly, a brief synopsis of all cases is presented at the end of the book. It is hoped that, this book will provide the practical knowledge to its readers.
Author: Farzana Quoquab Publisher: Partridge Publishing Singapore ISBN: 1543743218 Category : Social Science Languages : en Pages : 165
Book Description
This book is ideal for teaching subjects related to marketing, management, entrepreneurship, and business ethics. It can be used as the tool to teach students/trainers in advanced undergraduate and MBA/MSc classes. It is widely acknowledged that, only theoretical discussion does not provide the comprehensive understanding about the business decisions that are taken by the managers and/or other parties involved. And thus, use of cases are common in business studies which not only provides students understanding about the practical aspects of the concepts that are being taught in text-books, but also it introduces students with several aspects of the real-life dilemma, complexities and challenges while working in a business environment. This book contains teaching notes of the book titled A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management in which eleven local cases were presented. The teaching notes serve as a guide for instructors who intend to utilize these cases in their classes. Each teaching note includes a brief synopsis of the case, learning objectives, the case's target audience, information about the case leading strategies, relevant concepts/subjects, suggested assignment questions, and their corresponding suggested answers. In this way, the instructors will have greater understanding about the use and applicability of the said eleven cases. It is hoped that university lecturers, practitioners, and students who are undertaking courses in business studies will benefit from this book.
Author: Ezlika M. Ghazali Publisher: Springer ISBN: 3030109070 Category : Business & Economics Languages : en Pages : 192
Book Description
Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and managing Islamic businesses. Innovations in Islamic business, interest in the use of Sukuk (Islamic bonds) to finance major projects, pressures on Islamic banks to reduce the financing gap in society, and the need to understand Muslim consumers, require a deeper grasp of the issues and opportunities involved, which are quite unique. In similar vein, acquiring expertise on topics specific to Shari'ah-compliant businesses requires a thorough knowledge of matters ranging from financing to branding and, in a broader sense, creating an entrepreneurial framework suitable to the market. This book fills this gap by presenting high-quality and original case studies on Islamic finance, marketing and management from around the world. Equally valuable in business school classrooms and for c-suite strategists, it will help readers shape business strategies to tap into a billion-strong market.
Author: A. Zainal Publisher: CRC Press ISBN: 041562133X Category : Technology & Engineering Languages : en Pages : 668
Book Description
Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy problems on the horizon. Current Issues in Hospitality and Tourism: Research and Innovations is a complilation of research in the broad realm of hospitality and tourism. This book is divided into eight sections covering the following broad themes: – Training and education (hospitality students learning); – Organization and management (practical issues and current trends in the hotel, catering and tourism industry); – Product and food innovation; – Marketing; – Islamic hospitality and tourism issues; – Gastronomy; – Current trends; – Tourism The contributions, from different parts of the globe, present a new outlook for future research, including theoretical revelations and innovations, environmental and cultural exploration aspects, tourist destinations and other recreation and ecotourism aspects of the hospitality and tourism industry. Current Issues in Hospitality and Tourism: Research and Innovations will be useful as a reference for academics, industry practitioners and policy makers, and for those with research interests in the fields of hotels, tourism, catering and gastronomy.
Author: Khan, Mohammad Ayub Publisher: IGI Global ISBN: 1466664509 Category : Business & Economics Languages : en Pages : 343
Book Description
In todays society, it is not only desirable but essential for a business to take on a global edge. The best way to ensure a successful future is to educate business students about global policies currently at play. Diverse Contemporary Issues Facing Business Management Education discusses the issues that are facing both large and small corporations and the students who are seeking employment there. Questioning not only what changes globalization has brought to the business world, but what ways our education system will have to change to keep up, this book is an essential reference source for business owners, educators, students, or anyone interested in the future globalization of the business market.
Author: Dogan Gursoy Publisher: Routledge ISBN: 1315445514 Category : Business & Economics Languages : en Pages : 628
Book Description
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.
Author: Paresha Sinha Publisher: Edward Elgar Publishing ISBN: 1788973712 Category : Business & Economics Languages : en Pages : 401
Book Description
This Research Handbook offers contextualized perspectives on entrepreneurship in emerging economies. Emphasizing how national context profoundly shapes incentives for entrepreneurial efforts, chapters dissect the opportunities emerging from various institutions and social practices from the Middle East, North and Sub-Saharan Africa, Asia and Latin America. This Handbook is an ideal guide for researchers working on emerging economies, particularly those with an interest in global entrepreneurship.
Author: Haemoon Oh Publisher: Routledge ISBN: 1136399968 Category : Business & Economics Languages : en Pages : 566
Book Description
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Author: Azizul Hassan Publisher: Routledge ISBN: 1351105728 Category : Business & Economics Languages : en Pages : 209
Book Description
The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.
Author: Nunkoo, Robin Publisher: Edward Elgar Publishing ISBN: 1788976959 Category : Business & Economics Languages : en Pages : 392
Book Description
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
Author: Farzana Quoquab
Author: Farzana Quoquab
Author: Farzana Quoquab
Author: Ezlika M. Ghazali
Author: A. Zainal
Author: Khan, Mohammad Ayub
Author: Dogan Gursoy
Author: Paresha Sinha
Author: Haemoon Oh
Author: Azizul Hassan
Author: Nunkoo, Robin