A Guidebook for Marketing Transit Services to Business PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download A Guidebook for Marketing Transit Services to Business PDF full book. Access full book title A Guidebook for Marketing Transit Services to Business by Multisystems, inc. Download full books in PDF and EPUB format.
Author: Multisystems, inc Publisher: ISBN: Category : Transportation Languages : en Pages : 976
Book Description
This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Author: Multisystems, inc Publisher: ISBN: Category : Transportation Languages : en Pages : 976
Book Description
This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Author: Publisher: ISBN: 9780309062664 Category : Local transit Languages : en Pages :
Book Description
This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Author: James G. Strathman Publisher: Transportation Research Board ISBN: 0309099420 Category : Intelligent transportation systems Languages : en Pages : 92
Book Description
TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.
Author: United States. Urban Mass Transportation Administration. Office of Transit Management Publisher: ISBN: Category : Local transit Languages : en Pages : 44
Author: Daniel K. Boyle Publisher: Transportation Research Board ISBN: 0309142504 Category : Civil service Languages : en Pages : 93
Book Description
The purpose of this synthesis is to document the state of the practice for transit agencies in terms of fare arrangements for public employees. Results of a cross-section survey of transit agencies in North America yielded information on important issues such as leadership of the program; barriers, obstacles, and constraints; administrative procedures; implementation; lessons learned; cost, financing, and pricing; and program evaluation.
Author: Publisher: ISBN: Category : Intelligent transportation systems Languages : en Pages : 82
Book Description
"TRB's Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices"--Publisher's description
Author: Publisher: Transportation Research Board ISBN: 9780309066648 Category : Commuting Languages : en Pages : 204
Book Description
This report provides information about the role of transportation in supporting welfare-to-work initiatives and identifies practical strategies to improve access to job opportunities for former welfare recipients making the transition to work. The Guidebook describes service approaches that include modifications to existing mass transit services, coordination between transportation services, ridesharing programs, automobile ownership programs, and collaborations between faith-based and community-based groups.
Author: Transit Cooperative Research Program Publisher: Transportation Research Board ISBN: 0309098645 Category : Local transit Languages : en Pages : 44
Book Description
"TRB's Transit Cooperative Research Program (TCRP) Report 116: Guidebook for Evaluating, Selecting, and Implementing Suburban Transit Services examines the current status of suburban transit services and land-use environments and the relationship between the two. Types of suburban transit services include commuter, route deviation, demand response, circulators, shuttles, and vanpools. Also, the guidebook describes the emerging trends that significantly influence the availability and operation of suburban transit services. TCRP Web-Only Document 34 is the companion document to the guidebook. TCRP Web-Only Document 34 includes eight case studies that describe the types of suburban transit services offered the types of operational issues; the funding arrangements; the marketing program; the performance-measurement program; and the successes, challenges, and lessons learned from introducing suburban transit services. The companion report also includes quantitative and qualitative decision matrixes"--Publisher's description.
Author: Multisystems, inc
Author: Multisystems, inc
Author: 
Author: James G. Strathman
Author: United States. Urban Mass Transportation Administration. Office of Transit Management
Author: Daniel K. Boyle
Author: United States. Office of Transit Management
Author: United States. Urban Mass Transportation Administration
Author: 
Author: 
Author: Transit Cooperative Research Program