A Guide to Marketing New Industrial and Consumer Products PDF Download

Author: Industrial Equipment
Publisher: Prentice Hall
ISBN: 9780133702637
Category : Industrial marketing
Languages : en
Pages : 106

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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 576

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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 466

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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author: Donald Wilhelm
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 36

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Author: Gustav Edward Larson
Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 94

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Author:
Publisher:
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Category : American literature
Languages : en
Pages : 2056

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Author: John Winkler
Publisher: Routledge
ISBN: 131764607X
Category : Business & Economics
Languages : en
Pages : 275

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Book Description
This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1136585850
Category : Business & Economics
Languages : en
Pages : 244

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Book Description
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

Author: Nicholas Stacey
Publisher: Routledge
ISBN: 1317649036
Category : Business & Economics
Languages : en
Pages : 291

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Book Description
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.