The Poster PDF Download

Author: United Advertising Corporation
Publisher:
ISBN:
Category : Advertising, Outdoor
Languages : en
Pages : 80

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Book Description

Author: Ruth E. Iskin
Publisher: Dartmouth College Press
ISBN: 1611686164
Category : Art
Languages : en
Pages : 465

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Book Description
The Poster: Art, Advertising, Design, and Collecting, 1860sÐ1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and image: poster designers embedded words within the graphic, rather than using images to illustrate a text. Posters had to function as effective advertising in the hectic environment of the urban street. Even though initially commissioned as advertisements, they were soon coveted by collectors. Iskin introduces readers to the late nineteenth-century ÒiconophileÓÑa new type of collector/curator/archivist who discovered in poster collecting an ephemeral archaeology of modernity. Bridging the separation between the fields of art, design, advertising, and collecting, IskinÕs insightful study proposes that the poster played a constitutive role in the modern culture of spectacle. This stunningly illustrated book will appeal to art historians and students of visual culture, as well as social and cultural history, media, design, and advertising.

Author:
Publisher:
ISBN:
Category : Advertising, Outdoor
Languages : en
Pages : 1042

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Book Description

Author: Ellen Lupton
Publisher: Cooper Hewitt
ISBN: 9780910503822
Category : Design
Languages : en
Pages : 221

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Book Description
How Posters Work is more than a standard exhibition catalogue. Conceived as a useful and illuminating primer in visual thinking, it explores principles of design through a range of historical and contemporary works, uncovering ideas relevant not just to the design of posters but to 2D design more generally. How Posters Work has a unique focus on visual language. Rather than provide a history of the genre or a compilation of collectibles, the book is organized around active design principles. Concepts such as "Simplify," "Focus the eye," "Exploit the diagonal," "Reverse expectations," and "Say two things at once" are illustrated with a diverse range of posters, from avant-garde classics and rarely seen international works to contemporary pieces by today's leading graphic designers. Illustrated with over 150 works from the collection of Cooper Hewitt, Smithsonian Design Museum, How Posters Work provides a stunning education in seeing and making, demonstrating how some of the world's most creative designers have mobilized principles of layout, composition, psychology, and rhetoric to produce powerful acts of visual communication

Author: Alain Weill
Publisher:
ISBN: 9780500301166
Category : Advertising
Languages : en
Pages : 159

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Book Description
It was in the early 20th-century renaissance of the decorative arts that modern graphic design was born, art made to serve the global expansion of business and industry. Alain Weill traces the history of commercial imagemaking and typography in Europe and the United States, from the earliest poster artists to the radical avant-garde influences of Dada and Constructivism, De Stijl and the Bauhaus, from the political and social consciousness of the 1960s to the digital age. With an extremely readable text, hundreds of colour illustrations and additional documents by distinguished authors on 'Early Writings on Graphic Design', 'Advertising - The Mother of Graphic Design' and 'The Future of Graphic Design?', this is a treasure trove for students and practising artists and designers.

Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1194

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Book Description

Author: Jane Voorhees Zimmerli Art Museum
Publisher: Rutgers University Press
ISBN: 9780813526041
Category : Antiques & Collectibles
Languages : en
Pages : 280

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Book Description
Defining Russian Graphic Arts explores the energy and innovation of Russian graphic arts during the period which began with the explosion of artistic creativity initiated by Serge Diaghilev at the end of the nineteenth century and which ended in the mid-1930s with Stalin's devastating control over the arts. This beautifully illustrated book represents the development of Russian graphic arts as a continuum during these forty years, and places Suprematism and Constructivism in the context of the other major, but lesser-known, manifestations of early twentieth-century Russian art. The book includes such diverse categories of graphic arts as lubki (popular prints), posters and book designs, journals, music sheets, and ephemera. It features not only standard types of printed media and related studies and maquettes, but also a number of watercolor and gouache costume and stage designs. About 100 works borrowed from the National Library of Russia and the Research Museum of the Academy of Fine Arts in St. Petersburg, Russia-many seen here for the first time outside of Russia-are featured in this book. Additional works have been drawn from the Zimmerli Art Museum, The New York Public Library, and from other public and private collections. Together they provide a rare opportunity to view and learn about a wide variety of artists, from the acclaimed to the lesser known. This book is a companion volume to an exhibition appearing at the Jane Voorhees Zimmerli Art Museum at Rutgers University.

Author: Giorgio Miescher
Publisher: BASLER AFRIKA BIBLIOGRAPHIEN
ISBN: 9783905758092
Category : Antiques & Collectibles
Languages : en
Pages : 260

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Book Description

Author: Alessia Alberti
Publisher:
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 232

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Book Description
This is neither a manual claiming to be a popular summary nor a systematic treatment of the art of the wall poster. It is an original work, of vast scope, structured into independent essays organised along a cohesive timeline, from 1880 to the second half of the twentieth century, reflecting on various aspects of artistic advertising graphics in an interdisciplinary dimension and with an international perspective. From the establishment of the poster as an innovative form of large-circulation visual communication and from its emancipation from the painting aesthetics of the nineteenth century to the understanding of the influences of advertising on the Pop Art experiences of the 1960s, according to a logic of inverted relations. The constant points of reference show the relations not only with painting but also with graphic processing and design, publishing graphics, original prints and photography; in the background, there also is cinema, decorative arts and urban furnishing. Artists, schools, movements, trade magazines, the book industry, exhibitions and performances, business advertising, political and war propaganda, social topics: these are some of the subjects and phenomena that interact in the history of advertising languages, which have been framed here by the specialist expertise of six authors. There is also the recurrent emergence of the dialects around the instruments and purposes of advertising communication, between practice and experimentation, commercial requirements, professional training and creative demands.

Author: Michele H. Bogart
Publisher: University of Chicago Press
ISBN: 9780226063089
Category : Art
Languages : en
Pages : 460

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Book Description
In the first study of its kind, Michele H. Bogart explores in unprecedented detail the world of commercial art, its illustrators, publishers, art directors, photographers, and painters. She maps out the border between art and commerce and expands our picture of artistic culture and practice in the twentieth century with unexpected pairings of Norman Rockwell and Andy Warhol, J.C. Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.