Author: Publisher:
ISBN:
Category : Business education
Languages : en
Pages : 482
Book Description
Business Education Index
Author: Business Education Forum
Author: Brand Relevance
Author: David A. AakerPublisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400
Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Opinions of the Office of Legal Counsel of the United States Department of Justice
Author: United States. Department of Justice. Office of Legal CounselPublisher:
ISBN:
Category : Attorneys general's opinions
Languages : en
Pages : 304
Book Description
Consisting of selected memorandum opinions advising the President of the United States, the Attorney General, and other executive officers of the Federal Government in relation to their official duties.
Nooksack Place Names
Author: Allan RichardsonPublisher: UBC Press
ISBN: 0774820489
Category : Social Science
Languages : en
Pages : 250
Book Description
Place names can lead us on fascinating journeys into other cultures. They convey a people’s relationship to the land, their sense of place. For indigenous peoples, place names can also be central to the revival of endangered languages. This book takes readers on an exciting voyage into the history, language, and culture of the Nooksack Tribe of Washington State and southern British Columbia. Allan Richardson and Brent Galloway trace the richness and strength of the Nooksack people’s connection to the land by documenting more than 150 places named by elders and mentioned in key historical texts. Descriptions of Nooksack history and naming patterns – combined with maps, photographs, and detailed linguistic analyses – give life to a nearly extinct language and illuminate the intertwined relationships of place, culture, language, and identity.
Programs for Special Populations
Author: Publisher: Y M C A of the U. S. A.
ISBN: 9780873223386
Category : Education
Languages : en
Pages : 102
Book Description
Describes six programmes for adults and children with mental and physical disabilities. It includes proven suggestions for recruiting and training a dedicated team of staff and volunteers, as well as insights into what it takes to start a recreational programme for people with disabilities.
The Republic of India
Author: Alan GledhillGlobal Re-introduction Perspectives
Author: Pritpal S. SooraePublisher: IUCN
ISBN: 283171320X
Category : Animals
Languages : en
Pages : 366
Book Description
"This is the second issue in the Global Re-introduction Perspectives series and has been produced in the same standardized format as the previous one. The case-studies are arranged in the following order: Introduction, Goals, Success Indicators, Project Summary, Major Difficulties Faced, Major Lessons Learned, Success of Project with reasons for success or failure. For this second issue we received a total of 72 case-studies compared to 62 in the last issue. These case studies cover the following taxa as follows: invertebrates (9), fish (6), amphibians (5), reptiles (7), birds (13), mammals (20) and plants (12) ... We hope the information presented in this book will provide a broad global perspective on challenges facing re-introduction projects trying to restore biodiversity."--Pritpal S. Soorae.
The Channeled Scabland
Author: Victor R. BakerPublisher:
ISBN:
Category : Columbia Plateau
Languages : en
Pages : 248
Book Description
Padilla Bay Estuarine Sanctuary
Author: Publisher:
ISBN:
Category : Environmental impact statements
Languages : en
Pages : 252
Book Description