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A Cross-cultural Perspective of the Perception of Color as it Relates to Affect

A Cross-cultural Perspective of the Perception of Color as it Relates to Affect PDF Author: Delia Lynn Yskamp
Publisher:
ISBN:
Category :
Languages : en
Pages : 88

Book Description


A Cross-cultural Perspective of the Perception of Color as it Relates to Affect

A Cross-cultural Perspective of the Perception of Color as it Relates to Affect PDF Author: Delia Lynn Yskamp
Publisher:
ISBN:
Category :
Languages : en
Pages : 88

Book Description


The Diversity of Color

The Diversity of Color PDF Author: Erica L Bradfield
Publisher:
ISBN:
Category : Color
Languages : en
Pages : 44

Book Description
Does a person's perception of color symbolism depend on their cultural geographic origin? As color is often connected to different cultural elements, this study is intended as a contribution to advancing cross-cultural understanding in a globalizing world. The hypothesis states that the color perceived to be symbolic of various life events such as weddings, births, and deaths as well as emotions such s happiness or sadness, will vary based on a person's cultural geographic origin. Using eleven basic color terms as determined by Berlin and Kay (196), subjects' perceptions of color symbolism was explored through responses to an online survey shared with a global convenicence sample. The findins have shown a dependence on the construct to which color symbolism is being attributed. Data was found to both support and refute this hypothesis. In the constructs of contempt, disgust, happiness, birth and wealth, the hypothesis was supported while it was refuted through the data collected for anger, sadness, fear, surprise, death, weddings, divorce, poverty, work education.

Color Psychology and Color Therapy

Color Psychology and Color Therapy PDF Author: Faber Birren
Publisher:
ISBN: 9781258850098
Category :
Languages : en
Pages : 346

Book Description
This is a new release of the original 1950 edition.

Color and Personality

Color and Personality PDF Author: Harland Bopst
Publisher:
ISBN: 9781258073671
Category :
Languages : en
Pages : 96

Book Description


A Cross-cultural Investigation of the Cognitive Salience of Perceptual Color Dimensions

A Cross-cultural Investigation of the Cognitive Salience of Perceptual Color Dimensions PDF Author: Prutha S. Deshpande
Publisher:
ISBN:
Category : Color vision
Languages : en
Pages :

Book Description
Of the three perceptual color dimensions—lightness, saturation, and hue—most theories of color naming emphasize hue. Several languages containing “wildcard” categories that appear to be unrelated to hue and instead based on the dimensions of lightness and/or saturation have however been identified. Here we explore the possibility that wildcard categories are linked to fundamental differences in the cognitive salience of the perceptual color dimensions of hue, lightness and/or saturation across cultures. While this idea has been previously suggested by other researchers, it has yet to be empirically tested. Here we do so by comparing speakers of languages with vastly different color naming systems, the latter of which may have a wildcard category: English and Somali. In Experiment 1, we examine whether there are cross-cultural differences in the cognitive salience of hue vs. lightness/saturation in judgments of color similarity, where in each judgment, a standard color is compared to a color of the same hue or the same lightness/saturation (luminance). We test whether lightness/saturation-based similarity judgments are associated with the presence of a wildcard color category in color naming. In Experiment 2, we ensure that similarity judgments in Experiment 1 were not based on the discriminability of colors. Finally, in Experiment 3, we examine whether there are cross-cultural differences in judgments of color similarity when colors only vary along the hue dimension and are approximately equally discriminable from each other, thus testing for categorical effects in color perception. In both Experiment 1 and 3 we do not find any differences in the similarity judgments of English and Somali speakers despite the many differences in color naming. This indicates that there are no cross-cultural differences in the salience of hue vs. lightness/saturation, and that color naming does not influence judgments of color similarity. We conclude that the representation of color guiding the two processes of judgments of color similarity and color naming may differ.

Colour Psychology Nowadays How Color Can Affect People_s Emotions

Colour Psychology Nowadays How Color Can Affect People_s Emotions PDF Author: Allena Mauss
Publisher:
ISBN:
Category :
Languages : en
Pages : 46

Book Description
We perceive color everywhere and in everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Colour Psychology Nowadays Book provides comprehensive coverage of emerging theory and research. What You'll Learn in this Colour Psychology Nowadays Book: - How Color Can Improve Your Bottom Line - How Color Can Affect People's Emotions - Which Colors Suit Your Target Market - Which Are The "Magic" Colors - Which Color makes Shoppers Spend More - And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways.

Advances in Culture and Psychology

Advances in Culture and Psychology PDF Author: Michele J. Gelfand
Publisher: Oxford University Press
ISBN: 0199840695
Category : Psychology
Languages : en
Pages : 340

Book Description
The field of culture and psychology is one of the fastest growing areas in the social sciences. As a repeating annual series, Advances in Culture and Psychology will be the first to offer state-of-the-art reviews of scholarly research programs in the growing field of culture and psychology.

Cultural Psychology

Cultural Psychology PDF Author: Carl Ratner
Publisher: Psychology Press
ISBN: 1135602433
Category : Psychology
Languages : en
Pages : 268

Book Description
Carl Ratner's new book deepens our understanding of psychology by emphasizing the role that cultural factors, such as social institutions, artifacts, and cultural concepts play in psychological functioning. The author demonstrates the impact of culture on stimulating and structuring emotion, personality, perception, cognition, memory, sexuality, and mental illness. Examples from interdisciplinary social science research illuminate a sophisticated dialectical relationship between cultural factors and psychological phenomena. Written in an engaging style, the book articulates a new theory, "macro cultural psychology", and a qualitative methodology for investigating the cultural origins, characteristics, and functions of psychological phenomena. Ratner explains how this cultural perspective can be used to enhance psychological growth, illuminate directions for social reform, and how social reform can enhance psychological functioning, and vice versa. Cultural Psychology critically examines several prominent psychological approaches including social constructionism, feminism, hermeneutics, psychobiology, evolutionary, cross-cultural, ecological, and mainstream psychology. The book articulates a theory of macro culture that emphasizes the political dimension of culture and psychology. Intended for students, researchers, and practitioners in psychology, education, psychotherapy, history, sociology, anthropology, linguistics, philosophy, and policy makers and practitioners in public health and social service who are interested in understanding cultural aspects of psychology. The book is an appropriate text for courses in cross-cultural or community psychology, social work, social theory, and critical thinking.

Cross-cultural Perspectives on Learning

Cross-cultural Perspectives on Learning PDF Author: Richard W. Brislin
Publisher: John Wiley & Sons
ISBN:
Category : Education
Languages : en
Pages : 358

Book Description


Cross-Cultural Psychology

Cross-Cultural Psychology PDF Author: John W. Berry
Publisher: Cambridge University Press
ISBN: 1139494627
Category : Psychology
Languages : en
Pages : 651

Book Description
Cross-Cultural Psychology is a leading textbook offering senior undergraduate and graduate students a thorough and balanced overview of the whole field of cross-cultural psychology. The team of internationally acclaimed authors present the latest empirical research, theory, methodology and applications from around the world. They discuss all domains of behavior (including development, social behavior, personality, cognition, psycholinguistics, emotion and perception), and present the three main approaches in cross-cultural psychology (cultural, culture-comparative, and indigenous traditions) as well as applications to a number of domains (including acculturation, intercultural relations and communication, work and health). With new additions to the writing team, the third edition benefits from an even broader range of cross-cultural perspectives. Now in 2-colour, the format is even more reader-friendly and the features include chapter outlines, chapter summaries, further reading and an updated glossary of key terms. This edition also offers an accompanying website containing additional material and weblinks.