Author: Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 436
Book Description
A Comprehensive Classified Marketing Bibliography: Government publications, university research monographs, and articles in professional journals published through 1949
Author: A Comprehensive Classified Marketing Bibliography: Government publications, university research monographs, and articles in professional journals, published from 1950 through 1962
Author: A Comprehensive Classified Marketing Bibliography
Author: A Comprehensive Classified Marketing Bibliography
Author: David Allen RevzanPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 128
Book Description
A Comprehensive Classified Marketing Bibliography: Books published, 1950-1962
Author: Bliss Bibliographic Classification
Author: J. MillsPublisher: Elsevier
ISBN: 1483102777
Category : Business & Economics
Languages : en
Pages : 349
Book Description
Bliss Bibliographic Classification, Second Edition is an outline composed of thorough and detailed analysis of the vocabulary of economics and management. The book is divided into two chapters. Chapter 1 includes concepts related to the subject, such as the schools of thought in economics, economic history and processes, supply and demand, the price and market system, and economic resources. Chapter 2, on the other hand, is an outline of different concepts related to management, such as the management of economic enterprises, management processes and functions, and management techniques. The text is recommended for economists and financial analysts, especially those who are making studies and are in need of a reference material.
A Comprehensive Classified Marketing Bibliography: Books published through 1949
Author: David Allen RevzanPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 164
Book Description
Bibliography of Food and Agricultural Marketing
Author: Food and Agriculture Organization of the United NationsPublisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 674
Book Description
Digital and Social Media Marketing
Author: Nripendra P. RanaPublisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Monthly Checklist of State Publications
Author: Library of Congress. Exchange and Gift DivisionPublisher:
ISBN:
Category : State government publications
Languages : en
Pages : 922
Book Description
June and Dec. issues contain listings of periodicals.