The Comprehensive Guide to Careers in Sports PDF Download

Author: Stedman Graham
Publisher: Irwin Professional Publishing
ISBN: 9780786302444
Category : Sports
Languages : en
Pages : 0

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Book Description
Whether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success.

Author: Gary Rivlin
Publisher: Simon and Schuster
ISBN: 1501167987
Category : Business & Economics
Languages : en
Pages : 176

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Book Description
A revealing guide to a career as a sports agent written by Pulitzer Prize–winning journalist Gary Rivlin and based on the real-life experiences of several top agents—required reading for anyone considering this profession. Becoming a Sports Agent takes you behind the scenes to find out what it’s really like, and what it really takes, to become a sports agent. Bestselling and Pulitzer Prize–winning reporter Gary Rivlin shadows some of the best agents in sports to show how this dream job becomes reality. Behind every high-profile athlete—in football, baseball, basketball, and more—is an agent. Learn the ins and outs of scouting, contract negotiation, licensing, brand building, and more. Takeaway invaluable lessons as you follow the paths of top-tier agents, from legendary pioneers like Leigh Steinberg, who represents star quarterback Patrick Mahomes, to Don Yee, who represents Tom Brady, to Matt Sosnick, whose client list includes baseball rookie sensation Pete Alonso. Rivlin uncovers the realities of this cut-throat business, from discovering unknown talent to securing multi-million-dollar deals.

Author: Glenn M. Wong
Publisher: Jones & Bartlett Publishers
ISBN: 1449602037
Category : Business & Economics
Languages : en
Pages : 609

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Book Description
"Provides an overview of what students should consider and expect from the varied career options available to them in the sports industry. This book answers the questions students are most likely to have, including what courses they should take, the areas of study available to them, the salary they can expect to earn after graduation, and how they can get the job of their dreams. This essential guide will help increase sutdents' likelihood of finding careers in the highly competitve sports industry."--

Author: Stedman Graham
Publisher: McGraw Hill Professional
ISBN: 9780071381130
Category : Business & Economics
Languages : en
Pages : 344

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Book Description
Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals

Author: Stuart Porter
Publisher: Elsevier Health Sciences
ISBN: 0702074888
Category : Medical
Languages : en
Pages : 573

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Book Description
Divided into two parts, physiology and sports injury management, this is an innovative clinical- and evidence-based guide, which engages with the latest developments in athletic performance both long and short term. It also considers lower level exercise combined with the pertinent physiological processes. It focuses on the rationale behind diagnostic work up, treatment bias and rehabilitation philosophy, challenging convention within the literature to what really makes sense when applied to sports settings. Drawing upon experts in the field from across the world and various sports settings, it implements critical appraisal throughout with an emphasis on providing practical solutions within sports medicine pedagogy. - Dovetails foundational sports physiology with clinical skills and procedures to effectively manage sports injuries across a variety of settings - Takes an interdisciplinary approach and draws upon both clinical- and evidence-based practice - Contributed by leading international experts including academics, researchers and in-the-field clinicians from a range of sports teams including the Royal Ballet and Chelsea FC - Pedagogical features include learning objectives, clinical tip boxes, summaries, case studies and Editor's commentary to/critique of concepts and techniques across chapters

Author: Isabelle Gagnon
Publisher: CRC Press
ISBN: 1498701639
Category : Medical
Languages : en
Pages : 473

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Book Description
Sport-related concussions have become an increasingly important topic as evidenced by recent media attention. Due in large part to the complex nature of concussive injuries, there is great discrepancy in the effect these injuries have on individual functioning and the type and nature of services that best facilitate recovery. This book is intended as a complete reference guide dealing with sports-related concussions.

Author: Mike Bundy
Publisher: Elsevier Health Sciences
ISBN: 0702050636
Category : Medical
Languages : en
Pages : 162

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Book Description
An indispensable guide for sports medicine students and practitioners working in the field! A Guide to Sports and Injury Management is a comprehensive practical guide to sports medicine care - book plus interactive DVD. Approached from the dual perspectives of a sports medicine doctor and a sports physiotherapist, this exciting new product covers the full spectrum of sports medicine from diagnosis of injuries to injury prevention, techniques for stretching and cooling, protocols, rehabilitation and details on illness, drugs and diet. Colour photographs and drawings support the text, and case histories clearly illustrate the process of making a decision and treating an injury. The DVD features a unique interactive diagnostic aid for common injuries, 60 narrated videoclips of examinations and exercise demonstrations and multiple-choice questions for self testing. Written by a sports medicine Doctor and a sports physiotherapist to provide a unique sports specific perspective Covers full spectrum of sports medicine care including nutrition, drugs, injuries, diagnosis, protocols, exercise and prevention llustrated with full colour drawings and photographs Accompanied by a DVD containing an interactive common injuries diagnosis tool, self-assessment multiple choice questions set by the authors, narrated video library of diagnoses, exercises and techniques shown by the authors, and the capability to download illustrations Case histories in a 'mini-tutorial' style to illustrate the process of making a diagnosis.

Author: Aaron Smith
Publisher: Allen & Unwin
ISBN: 9781864487510
Category : Business & Economics
Languages : en
Pages : 300

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Book Description
The first text on sport management for the Australian market, incorporating modern management philosophies in the sporting context.

Author: Linda E. Swayne
Publisher: SAGE Publications
ISBN: 1452266484
Category : Business & Economics
Languages : en
Pages : 1960

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Book Description
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Author: Göker GÜLAY
Publisher: Turkuaz Kongre Organizasyonu Fuarcılık Yayıncılık Eğitim Turizm ve Ticaret Limited Şirketi
ISBN: 6256379683
Category : Language Arts & Disciplines
Languages : en
Pages : 99

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Book Description
Welcome to the world of sports marketing, where the intersection of athleticism, business acumen, and digital innovation unfolds. In this book, we embark on an intellectual journey that dissects the intricate domain of sports marketing, navigating through essential basics, exploring the strategic use of social media, and delving into the fascinating realm of advertising in and through sports. Chapter 1 sets the stage by offering the foundational knowledge required to grasp the multifaceted nature of sports marketing. From understanding the institutional view of sport and its demand to distinguishing between marketing in sport and marketing through sport, this section lays the groundwork for our exploration. We examine the relationship between advertising and sports, conceptualize sport as a product in marketing, and delve into the role of athletes as key figures in sports marketing. Along the way, we uncover the power of sports celebrities in marketing communication and explore the intricate world of sports consumers. This section takes a dive into sports venues as advertising media, shedding light on their impact and effectiveness. It also discusses how sport events can be used to connect with target audiences, increase brand awareness and boost sales, as sport events present a significant marketing opportunity for businesses and organizations. It discusses a range of strategies and practices for marketing sport events within the framework of event planning and marketing communications. Advertising in and through sport is another important area of sports marketing since sport offers a powerful platform for advertising. Sport events, athletes and sports teams can be an effective way to reach a wide audience. In this context, the book discusses the basics of advertising in and through sport. Chapter 2 turns our attention to the dynamic realm of social media in sports marketing. In an era where digital connectivity reigns supreme, the strategic use of social media is a game-changer. We scrutinize the risks involved in leveraging social media in sports marketing and delve into strategic approaches. This includes an exploration of academic studies on strategic social media use, the concept of relationship marketing in sports, and the art of sports relationship marketing through social media. Social media is becoming an increasingly important tool for sports marketing. It offers a powerful platform that businesses and organizations can use to connect with their target audiences, increase brand awareness and drive sales. This book aims to provide a comprehensive guide on how social media can be used for sports marketing, covering topics such as developing a social media strategy, content creation and social media analytics. This book is designed to cater to a diverse audience. Scholars in the field of communication and media will find rich insights into the evolving dynamics of sports marketing. Professional marketers will discover practical strategies for harnessing the power of social media in their campaigns, while students passionate about sports marketing and advertising will find a comprehensive foundation for their future endeavors. May this book serve as a beacon of knowledge and inspiration as you navigate the dynamic and thrilling world of sports marketing.