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Author: Mingbo Hou Publisher: Open Dissertation Press ISBN: 9781361344309 Category : Languages : en Pages :
Book Description
This dissertation, "A Comparative Study of the Top 10 Liner Shipping Companies and Their Marketing Strategies in the Next Five Years" by Mingbo, Hou, 侯明博, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Global liner shipping companies experienced a huge fluctuation of freight rate and lost billions consecutively in recent years and the industry became very volatile and unsustainable. At this critical time, this dissertation aims to evaluate what extent the marketing strategies can optimize the overall sustainable competitive advantage of top ten liner shipping companies and contribute to the recovery and the sustainable development of liner shipping industry in the next five years. This dissertation met this objective through a study of literatures and the application of research. The research was conducted through an interview survey with seventeen executives of eight liner shipping companies and a questionnaire survey with twelve senior executives of logistics companies. This study produced the following key findings. First, six core competencies and two generic competitive advantages of top ten carriers are selected and evaluated. Financial strength is concluded from the interview discussion as the most important core competency to the overall sustainability and competitiveness of carriers, meanwhile, most of carriers concentrate on rate competitiveness rather than service differentiation competitiveness currently. Secondly, three key challenges in the current liner shipping industry are identified and analyzed: weak demand growth and sharp hikes in bunker fuel price which are the major challenges in the macro environment and out of the direct control of carriers' management, therefore, leading carriers should concentrate on addressing the major challenge in the micro environment -structural oversupply and homogenous service. Thirdly, carriers are impatient to improve their unhealthy financial position by increasing freight rate and reducing costs due to billions financing needs. However, inferior reliability of liner service due to cost-cutting and the consecutive jump of freight rate cause a deeper contradictory relation between carriers and shippers. Lastly, leading carriers have to make their best efforts to be survived currently, but need to find the right ways to attain sustainable competitive advantages in the future. In short term, the main target of leading carriers' marketing strategies is to ensure sustainable freight rate and rational capacity growth. Because leading carriers are involved in a "prisoner dilemma" situation in major tradelanes, they should be close with each other with the support of financial investors and government regulatory bodies to build a stable and reliable global sea trade infrastructure. Long-term agree-ment with shippers fixed ocean freight rate at sustainable level can contribute the sta-bility of the market and help carriers be capable to offer reliable service. In the long term, the main target of marketing strategies is to find the best balance between better service and lower costs. One important way is to differentiate carriers' service by offering more value to shippers and to ease the fierce competition on freight rate. It needs carriers to collaborate with logistics partners to improve the cost-efficiency and reliability of global supply chain. Another way is to cooperate with R&D organizations to enhance operational efficiency and offer eco-friendly liner service by advanced and innovative technologies. DOI: 10.5353/th_b5217408 Subjects: Shipping companies (Marin
Author: Mingbo Hou Publisher: Open Dissertation Press ISBN: 9781361344309 Category : Languages : en Pages :
Book Description
This dissertation, "A Comparative Study of the Top 10 Liner Shipping Companies and Their Marketing Strategies in the Next Five Years" by Mingbo, Hou, 侯明博, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Global liner shipping companies experienced a huge fluctuation of freight rate and lost billions consecutively in recent years and the industry became very volatile and unsustainable. At this critical time, this dissertation aims to evaluate what extent the marketing strategies can optimize the overall sustainable competitive advantage of top ten liner shipping companies and contribute to the recovery and the sustainable development of liner shipping industry in the next five years. This dissertation met this objective through a study of literatures and the application of research. The research was conducted through an interview survey with seventeen executives of eight liner shipping companies and a questionnaire survey with twelve senior executives of logistics companies. This study produced the following key findings. First, six core competencies and two generic competitive advantages of top ten carriers are selected and evaluated. Financial strength is concluded from the interview discussion as the most important core competency to the overall sustainability and competitiveness of carriers, meanwhile, most of carriers concentrate on rate competitiveness rather than service differentiation competitiveness currently. Secondly, three key challenges in the current liner shipping industry are identified and analyzed: weak demand growth and sharp hikes in bunker fuel price which are the major challenges in the macro environment and out of the direct control of carriers' management, therefore, leading carriers should concentrate on addressing the major challenge in the micro environment -structural oversupply and homogenous service. Thirdly, carriers are impatient to improve their unhealthy financial position by increasing freight rate and reducing costs due to billions financing needs. However, inferior reliability of liner service due to cost-cutting and the consecutive jump of freight rate cause a deeper contradictory relation between carriers and shippers. Lastly, leading carriers have to make their best efforts to be survived currently, but need to find the right ways to attain sustainable competitive advantages in the future. In short term, the main target of leading carriers' marketing strategies is to ensure sustainable freight rate and rational capacity growth. Because leading carriers are involved in a "prisoner dilemma" situation in major tradelanes, they should be close with each other with the support of financial investors and government regulatory bodies to build a stable and reliable global sea trade infrastructure. Long-term agree-ment with shippers fixed ocean freight rate at sustainable level can contribute the sta-bility of the market and help carriers be capable to offer reliable service. In the long term, the main target of marketing strategies is to find the best balance between better service and lower costs. One important way is to differentiate carriers' service by offering more value to shippers and to ease the fierce competition on freight rate. It needs carriers to collaborate with logistics partners to improve the cost-efficiency and reliability of global supply chain. Another way is to cooperate with R&D organizations to enhance operational efficiency and offer eco-friendly liner service by advanced and innovative technologies. DOI: 10.5353/th_b5217408 Subjects: Shipping companies (Marin
Author: Niels P. Petersson Publisher: Springer Nature ISBN: 303026002X Category : Business & Economics Languages : en Pages : 292
Book Description
This open access book belongs to the Maritime Business and Economic History strand of the Palgrave Studies in Maritime Economics book series. This volume highlights the contribution of the shipping industry to the transformations in business and society of the postwar era. Shipping was both an example and an engine of globalization and structural change. In turn, the industry experienced and pioneered, mirrored and enabled key developments that led to the present-day globalized economy. Contributions address issues such as the macro-level shift of shipping’s centre of gravity from Europe to Asia, the political and legal frameworks within which it developed, the strategies and performance of both successful and unsuccessful firms, and the links between the shipping industry and the wider economy and society. Without shipping and its ability to forge connections and networks of a global reach, the modern world would look very different. By bringing together scholars from various disciplinary and national backgrounds, this book advances our understanding of the linkages that bind economies and societies together.
Author: Carlota Lagos Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
The maritime logistics industry is currently experiencing a massive acceleration in its verticalization process which after almost ten months, continues to make a global market tumble. This work explores how Vertical Integration (VI) of carriers is affecting both the carriers themselves as well as the shippers. In addition, this study aims to explain why not all shipping lines have decided to pursue VI as their current strategy. Based on the findings obtained, predictions are also made with regards to the future line of growth of the industry. The methodology applied is a case study research approach where the phenomenon of VI is explored by focusing on the case of the liner shipping industry. This work uses an exploratory, inductive research approach with a data set containing 17 samples divided into four key groups: carriers, shippers, inter-modal transportation providers and freight forwarders. The empirical findings of this study outline the main advantages and disadvantages of VI for both carriers and shippers. However, it is discovered that the perception of each impact depends on the perspective from which the phenomenon is evaluated: shippers and carriers highlight different advantages and disadvantages of VI. Furthermore, the investigation performed makes us understand that two diverse strategies are currently co-existing in the market and that the long-term goals, the shipping lines' vision, their target markets and financials are the key reasons that explain why not all carriers have opted for VI. In terms of the managerial implications for the future growth of this industry, it can be argued that at least until 2024 we will not see a stabilisation of freight rates because market consolidation, port decongestion and a growth in market supply is required for moderate prices to come. Finally, it is believed that VI will continue in ocean shipping, but that it will only last in time based on the results it yields. Nonetheless, even though the survival of freight forwarders has been widely questioned, it can be concluded that they will persist as fundamental intermediaries of supply chains. In a nutshell, this work sheds light on today's trends in the shipping market while it opens up a new line of discussion for the impacts of VI and the future trends to come in the liner shipping sector.
Author: Publisher: ISBN: Category : Languages : en Pages : 116
Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Author: Ioannis Theotokas Publisher: Routledge ISBN: 1317279581 Category : Business & Economics Languages : en Pages : 310
Book Description
The maritime sector is dynamic and volatile, creating the need for continuous monitoring of the latest developments and their effects on the organisation, management and strategies of shipping companies. This book analyses the business environment of these companies and the approaches they adopt in organising and managing their activities. Management of Shipping Companies aims to facilitate the learning and understanding of the fascinating world of shipping business. It examines the organisation and management of companies which manage ocean-going ships, emphasising the special characteristics of the industry and the framework created by these. This textbook offers a detailed account of the companies’ processes and functions, the structural and contextual dimensions of their organisation, as well as an analysis of human resources, safety management and the outsourcing of shipping operations. Written in an easily digestible and critical manner, it includes case studies and analysis of best practices implemented by companies worldwide. This unique and accessible book is an ideal text for students in maritime studies programs as well as readers interested in learning about maritime businesses’ organisation and management.
Author: Alexander Berger Publisher: GRIN Verlag ISBN: 3640939387 Category : Business & Economics Languages : en Pages : 38
Book Description
Research Paper (undergraduate) from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 73 %, University of Sunderland, language: English, abstract: The Colgate-Palmolive company is acknowledged as the world’s leader in personal care. This report analyse the Colgate’s current situation in order to give recommendations on their actual toothpaste product line. The report is divided into two parts. The first parts will analysis the current situation of Colgate. On the basis of a Swot analyse the strengths, weaknesses, opportunities, and threats of the company as well as of Colgate’s toothpaste product line will be analysed. Furthermore additional information on the company’s current market share, profitability, sales and the external environment of Colgate within the scope of the PEST analysis will be presented. At the end of the first part the competitive advantage of Colgate will be mentioned. The second part includes a suggested marketing strategy of the author using marketing tools such as segmentation targeting & positioning, SMART objectives as well as the marketing mix. To better recommend improvements, the actual state of Colgate referring to their products, objectives, etc. is in some parts shortly mentioned. At the end a conclusion is drawn concerning the current situation of Colgate and suggested improvements for the future.
Author: National Intelligence Council Publisher: Cosimo Reports ISBN: 9781646794973 Category : Languages : en Pages : 158
Book Description
"The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
Author: Mingbo Hou
Author: Mingbo Hou
Author: 侯明博
Author: Niels P. Petersson
Author: Peter Lorange
Author: Carlota Lagos
Author: 
Author: 
Author: Ioannis Theotokas
Author: Alexander Berger
Author: National Intelligence Council