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Author: Sayed Mohammad Amir Publisher: Taylor & Francis ISBN: 1003853854 Category : Social Science Languages : en Pages : 335
Book Description
This book gives an overview of the development, significance, and impact of radio as a medium of mass communication in modern society. It provides a thorough understanding of the various wings and functionaries of the radio industry. The book also covers aspects of commercial radio, the basics of understanding the pulse of radio listeners, formatting radio programming, making an effective sales pitch and producing great commercials to exhaustive advice on presenting a show, appearing for interviews, and public speaking. It also gives insight into the changes brought in by technology in terms of traditional radio broadcasts, such as digital radio, highlighting its advancements in audio quality and the diversity of programming options available, and satellite radio, subscription-based services, and exclusive access to specialised programming. An outcome of the author’s vast experience of working as a radio jockey and programme manager for over 17 years, his book will be an ideal textbook for undergraduate and postgraduate students of journalism and mass communication, taking courses on radio, audio and podcasting, media production and digital media. Additionally, this book will be an invaluable companion to existing radio professionals as a resource-book for their professional development.
Author: Sayed Mohammad Amir Publisher: Taylor & Francis ISBN: 1003853854 Category : Social Science Languages : en Pages : 335
Book Description
This book gives an overview of the development, significance, and impact of radio as a medium of mass communication in modern society. It provides a thorough understanding of the various wings and functionaries of the radio industry. The book also covers aspects of commercial radio, the basics of understanding the pulse of radio listeners, formatting radio programming, making an effective sales pitch and producing great commercials to exhaustive advice on presenting a show, appearing for interviews, and public speaking. It also gives insight into the changes brought in by technology in terms of traditional radio broadcasts, such as digital radio, highlighting its advancements in audio quality and the diversity of programming options available, and satellite radio, subscription-based services, and exclusive access to specialised programming. An outcome of the author’s vast experience of working as a radio jockey and programme manager for over 17 years, his book will be an ideal textbook for undergraduate and postgraduate students of journalism and mass communication, taking courses on radio, audio and podcasting, media production and digital media. Additionally, this book will be an invaluable companion to existing radio professionals as a resource-book for their professional development.
Author: Leonard Mogel Publisher: Leonard Mogel ISBN: 9780823077304 Category : Broadcasting Languages : en Pages : 356
Book Description
This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising
Author: Shelly Field Publisher: Infobase Publishing ISBN: 1438110847 Category : Business & Economics Languages : en Pages : 337
Book Description
Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.
Author: David Lloyd Publisher: Biteback Publishing ISBN: 1849549346 Category : Performing Arts Languages : en Pages : 180
Book Description
There is no such thing as perfect radio - and therein lies its delicious unpredictability. In fact, so charming is this quality that 90 per cent of UK adults tune into the medium every week. Like many things, radio done well sounds effortless. It is not. Producing great radio is partly down to instinct and partly down to learning then mastering the basics. Drawing upon his thirty years spent working with some of the finest talents in British radio, David Lloyd shares a plethora of valuable tips and tricks of the trade in this unique and authoritative guide to broadcasting success. Covering speech and music formats, local and national stations, technical and artistic skills, content and style considerations, and much, much more, this how-to is essential and accessible reading for all - whether you are taking your tentative first steps in radio or refreshing your existing industry knowledge. Lloyd's hugely entertaining selection of anecdotes, examples, research, insight and pointers sets out to bottle the very essence of memorable radio, determining the factors that differentiate a truly great broadcaster from a distinctly average one, and helping budding hopefuls achieve their radio goals.
Author: Bob Diamond Publisher: ISBN: 9780595477739 Category : Business & Economics Languages : en Pages : 0
Book Description
The Perfect Book for Every Aspiring Radio Sales Professional! Until now, there has been no definitive guidebook on how to launch a successful career in radio sales. With Selling Air (radio talk for selling commercial time), Bob Diamond, a radio account executive with more than 20 years of achievement in the industry, provides comprehensive advice on how to get started. Bob's clear, concise style tells you how to: Make an informed choice about a career in radio sales Find a job that's right for you Prepare for your interview with a sales manager Navigate your way through your first few weeks on the job Develop the selling and interpersonal skills unique to radio sales Create strategies that ensure win-win customer relationships . and much more, including Bob's top 10 tips that will help you maintain a positive attitude and a substantial income on a long-term basis. FOR MANAGERS! Use this book to reduce the learning curve for interviewees and new hires "This fabulous book allows new salespeople to have a virtual two-year head start by showing them what works, what doesn't, and what they can specifically expect to happen. I hope this book ends up in the hands of every new or prospective radio sales rep. It will save everyone-managers and potential sales reps alike-a lot of headache . . . and heartache!" Will Stanley Radio Station Owner Red Hook, NY
Author: Elmo Israel Ellis Publisher: McGraw-Hill Companies ISBN: 9780844264677 Category : Business & Economics Languages : en Pages : 160
Book Description
Offers the latest information on this field of interest, training and education requirements for each career, salary statistics for different positions within each field, and up-to-date professional and internet resources.
Author: Sayed Mohammad Amir
Author: Sayed Mohammad Amir
Author: Mark Lerner
Author: National Association of Broadcasters
Author: Leonard Mogel
Author: Shelly Field
Author: Bradley J. Morgan
Author: Steve Warren
Author: David Lloyd
Author: Bob Diamond
Author: Elmo Israel Ellis