Author: Publisher:
ISBN:
Category : General Motors automobiles
Languages : en
Pages :
Book Description
A Car for Every Purse and Purpose in 1938
Author: Publisher:
ISBN:
Category : General Motors automobiles
Languages : en
Pages :
Book Description
General Motors Presents for 1939 a Car for Every Purse and Purpose
Author: General Motors CorporationPublisher:
ISBN:
Category : Automobiles
Languages : en
Pages :
Book Description
--Every Purse and Purpose
Author: John WysnerPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
Book Description
"Every Purse and Purpose, " named after Alfred P. Sloan's description of the first 'reengineered' General Motors in the 1920s, addresses the history of the automotive business and all the factors that have impacted it. It focuses on GM's rise to industry and world dominance through the 'cradle to grave' strategy. Through a decade-by-decade analysis, it traces the company's dramatic success. It also documents its fall following its second major reengineering during the 1980s largely due to a failure to recognize the emergence of the empowerment of the customer. Then, the industry's strategic comeback in the easly 90s is analyzed. Finally, the book provides a detailed prescription for positioning GM to recapture world leadership in the 21st century, based on a return to its roots in product alignment combined with leadership in total customer service.
For 1940 General Motors Presents a Car for Every Purse and Purpose
Author: General Motors CorporationPublisher:
ISBN:
Category : Automobiles
Languages : en
Pages :
Book Description
My Years With General Motors
Author: Alfred P SloanPublisher: eNet Press
ISBN: 1618863991
Category : Business & Economics
Languages : en
Pages : 552
Book Description
Alfred P. Sloan, Jr. led the General Motors Corporation to international business success by virtue of his brilliant managerial practices and his insights into the new consumer economy he and General Motors helped to produce. Sloan's business biography, My Years With General Motors, was an instant best seller when it was first published in 1964 and is still considered indispensable reading by modern business giants.
For 1941 General Motors Presents a Car for Every Purse and Purpose
Author: General Motors CorporationPublisher:
ISBN:
Category : Automobiles
Languages : en
Pages :
Book Description
Fins
Author: William KnoedelsederPublisher: HarperCollins
ISBN: 0062289098
Category : Business & Economics
Languages : en
Pages : 342
Book Description
The New York Times bestselling author of Bitter Brew chronicles the birth and rise to greatness of the American auto industry through the remarkable life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined. Harleys Earl’s story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wooden wheels of a covered wagon, and eventually settled in a dirt road village named Hollywood, California, where young Harley took the skills he learned working in his father’s carriage shop and applied them to designing sleek, racy-looking automobile bodies for the fast crowd in the burgeoning silent movie business. As the 1920s roared with the sound of mass manufacturing, Harley returned to Michigan, where, at GM’s invitation, he introduced art into the rigid mechanics of auto-making. Over the next thirty years, he functioned as a kind of combination Steve Jobs and Tom Ford of his time, redefining the form and function of the country’s premier product. His impact was profound. When he retired as GM’s VP of Styling in 1958, Detroit reigned as the manufacturing capitol of the world and General Motors ranked as the most successful company in the history of business. Knoedelseder tells the story in ways both large and small, weaving the history of the company with the history of Detroit and the Earl family as Fins examines the effect of the automobile on America’s economy, culture, and national psyche.
A Car for Every Purse and Purpose
Author: Tom TaylorPublisher:
ISBN:
Category :
Languages : en
Pages : 120
Book Description
a car for every purse and purpose is a beautiful Car Notebook 6x9 with 120 lined pages great as journal diary and composition book. Makes a great gift for a car lover.
Building Routes to Customers
Author: Peter RaulersonPublisher: Springer Science & Business Media
ISBN: 0387799516
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.
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