A Businessman's Guide to the Reference Collection PDF Download

Author: Carringbush Regional Library
Publisher:
ISBN:
Category : Victoria
Languages : en
Pages : 26

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Author: International Correspondence Schools
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 384

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Author: Elizabeth G. Janezeck
Publisher: Washington : Small Business Administration
ISBN:
Category : Business
Languages : en
Pages : 12

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Author: INTERNATIONAL CORRESPONDENCE. SCHOOLS
Publisher:
ISBN: 9781033941317
Category :
Languages : en
Pages : 0

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Author: John Brooks
Publisher: Open Road Media
ISBN: 9781473611528
Category :
Languages : en
Pages : 464

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'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.

Author: International Correspondence Schools
Publisher:
ISBN:
Category :
Languages : en
Pages : 406

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Author: International Correspondence Schools
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 428

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Author: Coleman Raphael
Publisher: Trafford Publishing
ISBN: 9781412017411
Category : Management
Languages : en
Pages : 0

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Instead of the generalities taught in standard management courses, this book emphasizes the practical rules which are the true foundations of business success. How do you fire someone? - or hire someone? - or treat subordinates properly? - or fight for your principles? - or establish a high ethical climate? - or face unanticipated problems? These issues are addressed through the use of pertinent, warm, and amusing anecdotes, all of which are true (although the names have often been changed), and all of which lead to a set of 44 rules for proper management behavior. These rules are equally applicable to the military, academic, and diplomatic worlds as well, and family and friends of the original target audience will be entertained by most of the chapters included. For more information about the book please visit www.44rules.com Reviewer's comments "...an easy read and a...highly recommended study" Admiral Summer Shapiro, former Director of Naval Intelligence. "...a very human insight into corporate management..." Dr. George Johnson, President Emeritus, George Mason University "...your approach of short chapters is good and telling stories is a good idea" Warren Buffet, Chairman of Berkshire Hathaway Inc. "The anecdotes about Fairchild, the National Bank of Washington, the fights with the government, etc. held my interest a lot and in fact should be told in greater detail" Tony Nicely, Chairman, President and CEO, GEICO "...the book is light, humorous, and full of pithy lessons" Earle C. Williams, former President and CEO of BDM International "...the document is light, humorous, and informative" Carolyn McHale, retired chief of Scientific Information and Data Analysis, National Institute of Health.

Author: William A. Cohen
Publisher: John Wiley & Sons
ISBN: 9780471109464
Category : Business & Economics
Languages : en
Pages : 598

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With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News

Author: E. T. Roe
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 508

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