A Business History of the Swatch Group PDF Download

Author: P. Donzé
Publisher: Springer
ISBN: 1137389087
Category : Business & Economics
Languages : en
Pages : 166

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Book Description
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

Author: Pierre-Yves Donzé
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Author: Pierre-Yves Donzé
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN: 9783034316453
Category : Clock and watch making
Languages : en
Pages : 0

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Book Description
This book tackles the history of the Swiss watch industry in a global perspective: it gives particular attention to rival nations such as the United Kingdom, the USA and Japan. The author demonstrates how Swiss watchmakers succeeded in facing various challenges: the industrialization of production at the end of the 19th century, the delocalization of production in the interwar years and globalization since the 1960's. These challenges helped Switzerland to maintain and strengthen its position as a leader on the world market. This study shows how innovation and new technologies, the industrial policy of the Swiss authorities, the industrial district organization and the relations with trade unions explain the worldwide success of the Swiss watch industry.

Author: Frank Edwards
Publisher:
ISBN: 9781850768265
Category : Clocks and watches
Languages : en
Pages : 159

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Book Description

Author: Isabelle Schluep
Publisher:
ISBN:
Category :
Languages : en
Pages : 124

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Book Description
Corporatism is often seen as the way Swiss stakeholders in business and politics are handling industrial challenges in a reasonable and flexible way. The following paper argues, however, that the emergence of corporatist structures in the Swiss watch industry has often encouraged rent-seeking and collusion at the expense of innovation and competition. This legacy makes it currently difficult for the industry to effectively respond to new technological challenges and changing societal preferences in the global watch business. The book draws on archival sources, accessible since 2015, that have also been extensively discussed in the Swiss print media in early 2016. They provide increasing evidence of corporate governance failure in the 1983 merger of SSIH (Société suisse pour l'industrie horlogère) and ASUAG (Allgemeine Schweizerische Uhrenindustrie AG) that led to today's Swatch Group. The merger, induced by the Swiss banks, was portrayed as a necessary step to save the two allegedly bankrupt watch companies. Yet, the archival sources show that ASUAG had already been successfully restructured and ready to conquer global markets with its new product, the Swatch.

Author: Pierre-Yves Donzé
Publisher: Springer
ISBN: 9811052360
Category : Business & Economics
Languages : en
Pages : 293

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Book Description
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.

Author: Jürg Wegelin
Publisher: Free Association Books
ISBN: 9781853432088
Category : Businessmen
Languages : en
Pages : 0

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Book Description
But how did this self-made man's flamboyant career begin? How did he go about the challenge of achieving his extraordinary success? What precisely is his relationship with the Swatch Group? All these questions, and more, are explored in a biography by Jurg Wegelin that is as critical as it is entertaining. --

Author: Gene Stone
Publisher: Abrams
ISBN: 1683353358
Category : Antiques & Collectibles
Languages : en
Pages : 1477

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Book Description
The Watch is the most popular book on vintage and contemporary mechanical watches, appealing to both beginners and experts. In the decade since it was published, the international audience of watch lovers and watch collectors has grown exponentially. It’s time for The Watch, Thoroughly Revised. For this new edition, the original author, Gene Stone, is joined by Stephen Pulvirent of Hodinkee.com. Together, they have thoroughly revamped the book to reflect the current state of the watch world, with the addition of new brands, new models, and more focused and nuanced coverage of the traditional brand leaders, including Rolex, Patek Philippe, Omega, and TAG Heuer.

Author: Pierre-Yves Donzé
Publisher: Bloomsbury Publishing
ISBN: 1350335800
Category : Business & Economics
Languages : en
Pages : 185

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Book Description
Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.

Author: Jonathan Steinberg
Publisher: Cambridge University Press
ISBN: 1316445062
Category : History
Languages : en
Pages : 578

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Book Description
Revised and completely updated edition of Jonathan Steinberg's classic account of Switzerland's unique political and economic system. Why Switzerland? examines the complicated voting system that allows citizens to add, strike out, or vote more than once for candidates, with extremely complicated systems of proportional representation; a collective and consensual executive leadership in both state and church; and the creation of the Swiss idea of citizenship, with tolerance of differences of language and religion, and a perfectionist bureaucracy which regulates the well-ordered society. This third edition tries to test the flexibility of the Swiss way of politics in the globalized world, social media, the huge expansion of money in world circulation and the vast tsunamis of capital which threaten to swamp it. Can the complex machinery that has maintained Swiss institutions for centuries survive globalization, neo-liberalism and mass migration from poor countries to rich ones?