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Author: Austin E. Thompson, Jr., MBA, MPM Publisher: Xlibris Corporation ISBN: 1450032729 Category : Self-Help Languages : en Pages : 160
Book Description
I took personal pride in composing this book on personal branding with a purpose of reaching entrepreneurs who are interested in enhancing their personal self image in parallel with the image of their businesses, for working professionals who are on the fast track up the corporate ladder and may wish to gain an edge on the competition, and for college students who are preparing for a professional life after their academic journey. Personal branding is not new, but has become increasingly important for many professionals in recent years who seek a competitive advantage over their counterparts to stand out and be noticed among a plethora of talented candidates. This is even more imperative now than a few years ago as we are faced with 10% national unemployment, with over 7 million workers laid off since the recession began back in December 2007. In some U.S. cities, unemployment is over 50%, with the unemployment rate in some states exceeding the national rate. With so many professionals out of work fighting to get re-employed in a job and career commensurate with their skills and education, the task has become increasingly challenging, leaving many unemployed individuals hopeless while confronted with life changing decisions. Trying to stand out and be recognized in a dense pool of qualified candidates is not as easy as it may have been in the past, with companies directing millions of candidates to their websites on which to post resumes and create lengthy and time intensive profiles. The job search has become a faceless and mundane process with very little success, and with increased frustration to many who continue to sink into an abyss of debt and personal despair. With this situation looming, those out-of-work professionals will have to think outside the box on how to get noticed, be recognized, and make a positive impression on recruiters and hiring managers constantly searching for suitable talent. Candidates will have to market and promote themselves as a BRAND, a successful personal image that translates quality, success, integrity, impressiveness, reliability, and bringing value to the company of their interest. Personal branding will ensure that companies identify you with the strength and true worth in what they look for when considering candidates. For those who are fortunate to still be employed, personal branding is just as important to achieving success in the work place. Companies are constantly looking for ways to “trim the fat” and become lean in their operations. Hence, operational efficiency is their ultimate goal. Akin to this effort of process improvement is doing more with less, which often influences the elimination of human labor. This occurs when companies experience a reduction in profits, have less retained earnings to expand operations and invest in growing the business, and realizing diminishing returned value to their shareholders. Oftentimes, workers must be let go, if they are determined to be part of non-producing or non-revenue generating functions of the organization, or if they themselves are perceived to be adding little value to the organization. If a company believes it can do without you, it will let you go in a layoff or downsizing. It is not a personal matter, but a business decision that companies, large or small, are confronted with on a constant basis. It is all about the bottom line and keeping the doors open. Working professionals have to determine how they are identified by their companies. How strong is your personal BRAND, and how valuable are you to your employer? What differentiates you from your peers that make you stand out? What type of impression are you making on your company? Are there any weaknesses that you have to strengthen? These are some of the questions that you must honestly ask yourself and answer. Performing an honest assessment on your personal BRAND will capture the things that make you valuable to your employer, while at the
Author: Austin E. Thompson, Jr., MBA, MPM Publisher: Xlibris Corporation ISBN: 1450032729 Category : Self-Help Languages : en Pages : 160
Book Description
I took personal pride in composing this book on personal branding with a purpose of reaching entrepreneurs who are interested in enhancing their personal self image in parallel with the image of their businesses, for working professionals who are on the fast track up the corporate ladder and may wish to gain an edge on the competition, and for college students who are preparing for a professional life after their academic journey. Personal branding is not new, but has become increasingly important for many professionals in recent years who seek a competitive advantage over their counterparts to stand out and be noticed among a plethora of talented candidates. This is even more imperative now than a few years ago as we are faced with 10% national unemployment, with over 7 million workers laid off since the recession began back in December 2007. In some U.S. cities, unemployment is over 50%, with the unemployment rate in some states exceeding the national rate. With so many professionals out of work fighting to get re-employed in a job and career commensurate with their skills and education, the task has become increasingly challenging, leaving many unemployed individuals hopeless while confronted with life changing decisions. Trying to stand out and be recognized in a dense pool of qualified candidates is not as easy as it may have been in the past, with companies directing millions of candidates to their websites on which to post resumes and create lengthy and time intensive profiles. The job search has become a faceless and mundane process with very little success, and with increased frustration to many who continue to sink into an abyss of debt and personal despair. With this situation looming, those out-of-work professionals will have to think outside the box on how to get noticed, be recognized, and make a positive impression on recruiters and hiring managers constantly searching for suitable talent. Candidates will have to market and promote themselves as a BRAND, a successful personal image that translates quality, success, integrity, impressiveness, reliability, and bringing value to the company of their interest. Personal branding will ensure that companies identify you with the strength and true worth in what they look for when considering candidates. For those who are fortunate to still be employed, personal branding is just as important to achieving success in the work place. Companies are constantly looking for ways to “trim the fat” and become lean in their operations. Hence, operational efficiency is their ultimate goal. Akin to this effort of process improvement is doing more with less, which often influences the elimination of human labor. This occurs when companies experience a reduction in profits, have less retained earnings to expand operations and invest in growing the business, and realizing diminishing returned value to their shareholders. Oftentimes, workers must be let go, if they are determined to be part of non-producing or non-revenue generating functions of the organization, or if they themselves are perceived to be adding little value to the organization. If a company believes it can do without you, it will let you go in a layoff or downsizing. It is not a personal matter, but a business decision that companies, large or small, are confronted with on a constant basis. It is all about the bottom line and keeping the doors open. Working professionals have to determine how they are identified by their companies. How strong is your personal BRAND, and how valuable are you to your employer? What differentiates you from your peers that make you stand out? What type of impression are you making on your company? Are there any weaknesses that you have to strengthen? These are some of the questions that you must honestly ask yourself and answer. Performing an honest assessment on your personal BRAND will capture the things that make you valuable to your employer, while at the
Author: Publisher: James Vincero ISBN: Category : Business & Economics Languages : en Pages : 10
Book Description
The book a BRAND new you is design to take readers from wherever they are in their road to professional expertise and guide them to becoming an industry recognised thought leader. This book lays out the blueprints you need to become a well known influencer within your desired niche. There's a formula for establishing authority and James Vincero has done it many times in several industries for both himself and his clients and in his debut book release he unlocks the secrets to online influencer success!
Author: James Dazouloute Publisher: James Dazouloute ISBN: Category : Self-Help Languages : en Pages : 49
Book Description
Because I witness a great malady in every way, shape and form every single year, where so many of my Brothers and Sisters are always catching this great disease of making New Year Resolutions, and then continue to be infected yearly, where they all feel that they must make or create New Year Resolutions to do this or stop doing that, to live this way or stop living that way, but only to give up a few weeks later, only to let their plans fall to the wayside, only to give up and try again. So with this Book, you can now finally get the understanding you need about Resolutions, New Year Resolutions that is. You will also get easy step by step knowledge of what to create as goals, what to plan for, what to do to get started, and how to be live a fruitful and very successful life all year around. Once you stop fighting truths, and begin to connect with yourself and your purpose spiritually, physically, emotionally and energetically. So Let Us Begin Right Now: https://www.JamesDazouloute.Net/ For More:
Author: DJ. Bagwell Publisher: Brownstone Publications ISBN: 0983005508 Category : Religion Languages : en Pages : 105
Book Description
While most personal branding theories start with an inward search, Bagwell shows how seeking God first is the key to achieving professional and personal aspirations.
Author: Simon Middleton Publisher: Hay House, Inc ISBN: 1848508778 Category : Self-Help Languages : en Pages : 241
Book Description
Are you looking for a career change or a promotion? Trying to win your first job or facing redundancy? Do you feel you need a more positive and successful approach to relationships? Are you stuck in a rut of self-doubt and low self-image? Or are you just a bit fed up with the old you? If so, it's time to change your personal 'brand'! By applying the simple strategies well known to the world's great brands, you can make dramatic, positive and lasting change in every aspect of your life. In this book you'll learn to step outside your own skin to discover and reveal your own authentic brand story – and how to position yourself to achieve your personal and professional brand objectives. Brand New You isn't a book about firm handshakes or dressing appropriately for interviews – it goes much deeper than that. It's about crafting and telling your new life story, and then living it!
Author: Chandrika Maelge Publisher: WestBow Press ISBN: 1973677377 Category : Religion Languages : en Pages : 253
Book Description
BRAND NEW YOU IN CHRIST, urges a Christian to embrace, grow and move forward in the brand new identity in Christ Jesus in the marketplace. A brand identifies with its maker in the marketplace. Likewise, a Christian’s life must identify with its maker – Lord Jesus Christ. Don’t worry if you do not see immediate results of becoming a born again Christian. We don’t see what is happening to the caterpillar inside the cocoon. We see the end result of the butterfly. Just as a caterpillar becomes a butterfly, a believer’s life is changed by the Holy Spirit to reveal something brand new! The book is written in three sections. Section 1: This section sets the foundation for a brand new you in Christ supported by scriptures. I have also, penned down my personal testimony in this section. Section 2: This section elaborates our brand new identity as given to us by Jesus Christ our Lord and Savior. For practicality, I have used marketing and branding principles to explain the essence of the brand new you in Christ. Section 3: This section encourages the believers to depend on the Word of God, to live and progress in the brand new life in Christ. I have highlighted key scriptures with practical insight to encourage the believers to strengthen their walk as authentic lights that shine for Jesus Christ in the marketplace.
Author: Davina Bell Publisher: Scribble Us ISBN: 9781950354306 Category : Juvenile Fiction Languages : en Pages : 32
Book Description
The follow-up to bestseller All the Ways to be Smart by Davina Bell and Allison Colpoys. An uplifting and healing book that every family needs in an era of overwhelming change.
Author: Kae Tempest Publisher: Bloomsbury Publishing USA ISBN: 1632862085 Category : Poetry Languages : en Pages : 64
Book Description
With this dazzling modern myth in verse, Kae Tempest became the youngest winner of the prestigious Ted Hughes Award for New Work in Poetry. Yes, the gods are on the park bench, the gods are on the bus, / The gods are all here, the gods are in us. / The gods are timeless, fearless, fighting to be bold, / conviction is a heavy hand to hold, / grip it, winged sandals tearing up the pavement -- / you, me, everyone: Brand New Ancients. Kae Tempest's words in Brand New Ancients are written to be read aloud; the book combines poem, rap, and humanist sermon, by turns tender and fierce. Set in Southeast London, Brand New Ancients finds the mythic in the mundane. It is the story of two half-brothers, Thomas and Clive, unknown to each other -- Thomas the result of an affair between his mother and Clive's father. Tempest, with wide-ranging empathy, takes us inside the passionless marriage of Jane and Kevin -- the man who suspects Thomas is not his son, but loves him just the same -- and the neighboring home of Mary and Brian, where betrayal has not been so placidly accepted. The sons of these two households -- quiet, creative Thomas and angry, destructive Clive -- will cross paths in adolescence, their fates converging with mortal fury. These characters' loves, their infidelities, their disappointments and their small comforts -- these, Tempest argues, are timeless. Our lives and our choices are no less important than those of history and myth. Awarded the Ted Hughes Award for New Work in Poetry, Brand New Ancients insists on our importance as individuals -- and asserts Kae Tempest's importance as a talent impossible to ignore.
Author: Ayodeji Awosika Publisher: ISBN: 9781544282435 Category : Conduct of life Languages : en Pages : 172
Book Description
Do you wish life came with a "do over" button? Are you in desperate need of change, but fail to act when it comes to actually changing? Do any of the following sentences sound like you? You fantasize about a better future constantly but feel powerless to make your fantasies come true You look at your life and wonder "How the hell did I end up here?" or "Is this it?" You can't let go of the past and agonize over what you could've done differently You've tried to change and failed more times than you can count You want something better for your life, but you don't know where to start If you're nodding to any of these questions...I wrote this book for you. DOWNLOAD: You 2.0 - Stop Feeling Stuck, Reinvent Yourself, and Become a Brand New You - Master the Art of Personal Transformation What if I told you that you didn't need tons of willpower to change the direction of your life?What if I told you that a few subtle shifts in the way you think could mean the difference between staying stuck and living the life of your dreams?Don't worry. This book won't tell you to simply "set goals" or "dream big!"Those words sound nice, but they don't actually change anything. See, until you become someone who is capable of changing your circumstances, you won't change them.Some gurus will tell you to "show grit!" or "muster up the guts to succeed!" but statements like those don't go beneath the surface.I know you have what it takes to change your life.Why? Because you're here right now-searching for ways to improve.If you take a small chance on yourself and read the book, you'll find the answers and insights you've been searching for. Using the strategies in the book I was able to: Discover my passion and purpose in life - writing Double my income and start a side business Eliminate my laziness and work on my dreams every single day In this book you'll learn: The hidden psychological barriers that keep you from changing (and how to fix them) Why goal setting doesn't work (and what you should do instead) How to find your passion (even if you feel like you don't have one) The key ingredients to change that helped me quit smoking, lose 20 lbs., and commit to writing every morning How to take advantage of the new economy (while everyone else relies on their paycheck) Each chapter of the book ends with key takeaways and exercises to help you apply what you learned.Instead of just reading, you'll become an active participant in your own transformation. Are you ready to reinvent yourself, your career, and your life? Download You 2.0 to begin your journey of personal transformation. Scroll up to the top and click the buy now button.
Author: Wally Olins Publisher: Thames & Hudson ISBN: 0500772037 Category : Business & Economics Languages : en Pages : 224
Book Description
The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.
Author: Austin E. Thompson, Jr., MBA, MPM
Author: Austin E. Thompson, Jr., MBA, MPM
Author: 
Author: James Dazouloute
Author: DJ. Bagwell
Author: Simon Middleton
Author: Chandrika Maelge
Author: Davina Bell
Author: Kae Tempest
Author: Ayodeji Awosika
Author: Wally Olins