Author: Joseph Sinel
Publisher: Westphalia Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 136

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Book Description
Reprint of edition published in 1924 by Alfred A. Knopf.

Author: Patricio Sáiz
Publisher: Routledge
ISBN: 1000549380
Category : Business & Economics
Languages : en
Pages : 528

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Book Description
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.

Author: Lionel Bently
Publisher: Cambridge University Press
ISBN: 9780521187923
Category : Law
Languages : en
Pages : 0

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Book Description
Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.

Author: J. Walter Thompson Company
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 108

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Book Description

Author:
Publisher:
ISBN:
Category : Encyclopedias and dictionaries
Languages : en
Pages : 554

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Book Description
An encyclopedia designed especially to meet the needs of elementary, junior high, and senior high school students.

Author: Benjamin Price
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 1210

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Book Description

Author: Per Mollerup
Publisher: Phaidon Press
ISBN: 9780714834481
Category : Art
Languages : en
Pages : 240

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Book Description
The core of the book is a full classification of all the trade marks covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.

Author:
Publisher:
ISBN:
Category : Bookbinding
Languages : en
Pages : 1374

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Book Description

Author:
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 414

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Book Description

Author: Danny Friedmann
Publisher: Edward Elgar Publishing
ISBN: 178347954X
Category : Computers
Languages : en
Pages : 399

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Book Description
Legal conflicts between trademark holders, social media providers and internet users have become manifest in light of wide scale, unauthorised use of the trademark logo on social media in recent decades. Arguing for the protection of the trademark logo against unauthorised use in a commercial environment, this book explores why protection enforcement should be made automatic. A number of issues are discussed including the scalability of litigation on a case-by-case basis, and whether safe harbour provisions for online service providers should be substituted for strict liability.