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A Bibliography of Research and Writings on Marketing and Advertising to Children

Author: James U. McNeal
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 184

Book Description

Marketing Information

Author: Michael R. Oppenheim
Publisher: Routledge
ISBN: 1135185581
Category : Business & Economics
Languages : en
Pages : 374

Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!

The Kids Market

Author: James U. McNeal
Publisher: Paramount Market Publishing
ISBN: 9780967143910
Category : Business & Economics
Languages : en
Pages : 296

Book Description
"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.

Readings in Advertising, Society, and Consumer Culture

Author: Roxanne Hovland
Publisher: Routledge
ISBN: 1317461363
Category : Business & Economics
Languages : en
Pages : 440

Book Description
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Children and Advertising

Author: Jeffrey H. Goldstein
Publisher:
ISBN:
Category : Advertising and children
Languages : en
Pages : 40

Book Description
La publicidad dirigida a niños y adolescentes ha sido y es objeto de debate y controversia. En este libro se examinan críticamente tres aspectos : la publicidad y la calidad de la televisión dirigida a los niños, los efectos de los anuncios en el juego imaginativo y la publicidad que se introduce en los programas dirigidos a niños. 02.

Children and Adolescents in the Market Place

Author: Tomasita Madrid Chandler
Publisher:
ISBN:
Category : Advertising and children
Languages : en
Pages : 688

Book Description

Temper Democratic

Author: Humphrey McQueen
Publisher: Wakefield Press
ISBN: 9781862544666
Category : History
Languages : en
Pages : 276

Book Description
Temper Democratic is an irreverent reflection on the idea of a classless Australia - its achievements, its limitations and its opponents. Humphrey McQueen explains why no news is best, scorns a national flag, turns the logic of multiculturalism against ethnic chauvinists and advances a wicked redemption of political correctness.