90 Days to Success Marketing and Advertising Your Small Business PDF Download

Author: Mark Hoxie
Publisher: 90 Days to Success
ISBN: 9781435458284
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
"Empowers small business owners with a practical plan of action to achieve successful results from their advertising and marketing efforts; provides techniques that are applicable to any business owner, regardless of industry; examines and explains all formes of advertising (e-marketing, radio, newspaper, television, magazine, and more)"--Cover.

Author: Mark Hoxie
Publisher: Course Technology
ISBN: 9781435454880
Category : Selling
Languages : en
Pages : 0

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Book Description
The sales field has a bit of an unfortunate stigma attached to it. People often assume a salesperson is going to trick them into buying something or use coercive tactics to get them to spend more than they want to - indeed, some salespeople do approach their profession this way. But that's not the way to true success in sales. To build a profitable, rewarding, and lasting career in the sales industry, the key is to effectively manage every aspect of your sales career. 90 DAYS TO SUCCESS IN SALES will show you exactly how to do this by providing you with a well-designed roadmap to success. You'll learn how to prospect effectively to build your sales base, establish your clients' needs and present solutions for how you can fill those needs, handle client objections, and master the most difficult part of the sales process for many: closing. Further, this book will help you set practical goals for your career and balance your personal life with the challenges of the sales profession. Each chapter provides an action plan to guide you through the first 90 days of your sales career, and the book wraps up with a week-by-week guide to your first three months in your position. 90 DAYS TO SUCCESS IN SALES is the reference you need to get your career underway.

Author: Angel Cicerone
Publisher: AuthorHouse
ISBN: 1504903900
Category : Business & Economics
Languages : en
Pages : 181

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Book Description
"Growing Small. How to Manage, Market and Measure Your Way to Retail Success in Just 90 Days! Even if you have no time or money." is a new kind of book that shows small store owners exactly how to take back control of their success, regardless of skill level or budget. It's a practical, no-nonsense playbook filled with case studies and examples curated out of the author's experiences as a consultant to Mom and Pop stores across the country. Growing Small focuses on the real life challenges faced by today's small business owners and provides a proven process to fix them! Angel Cicerone, founder and president of Tenant Mentorship, a company that focuses solely on independent retail businesses, has taken the method that has, for years, transformed small shops into high performance operators and created a "how-to" of the process that has helped the majority of her clients achieve a 10-200 percent revenue increase in just 90 days! The book offers a fresh perspective based on the three principals of success: manage, market and measure. It guides the reader through the process of identifying key issues blocking their success, then helps them create a 90-day plan to reach realistic goals. A complimentary worksheet and plan template are available online to each book purchaser.

Author: Susan C. Awe
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 487

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Book Description
For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.

Author: Nader H. Asgary
Publisher: Routledge
ISBN: 0429537239
Category : Business & Economics
Languages : en
Pages : 371

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Book Description
Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This important book is the first to provide the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers. Each chapter provides a clear guide to the conceptual and practical elements that characterize entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Questions and exercises are presented throughout in order to encourage discussion and problem-solving. A quick summary of the important concepts and definitions are also provided. Keeping practicality as the book’s core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book’s core concepts.

Author: Jim Beach
Publisher: McGraw Hill Professional
ISBN: 0071761748
Category : Business & Economics
Languages : en
Pages : 210

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Book Description
The Beginner's Guide to Low-Risk Entrepreneurship You want to start your own business, but "risk" isn't your middle name. You're not alone. Many successful entrepreneurs are averse to risk--but they have learned the tricks to working around it. And now you can too, with School for Startups. This practical guide shows you how to build a business the smart way--without risking major assets such as your house, savings account, or health insurance. You'll learn how to increase your chance of success by: Funding your venture without investors Entering international markets Taking full advantage of tools on the Web Marketing your product or service for little or no cost Deploying a third party to package and ship products Taking control of an existing business or franchise The authors present hundreds of the best ideas for new businesses, along with case studies proving the effectiveness of their approach. Also included with the book is a code you can use to register for The Entrepreneur School (www.theentrepreneurschool.com), where you can access exclusive webinars and supplementary material.

Author: Mike Michalowicz
Publisher: Penguin
ISBN: 073521414X
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Author: Mitch Meyerson
Publisher: Entrepreneur Press
ISBN: 1613083025
Category : Business & Economics
Languages : en
Pages : 214

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Book Description
Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

Author: John Lamerton
Publisher:
ISBN: 9781910600153
Category : Small business
Languages : en
Pages : 237

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Book Description
"Former Civil Servant John Lamerton has run more than 60 small businesses since 2000, making millions of pounds, and thousand of mistakes along the way. This book is a collection of the lessons and successes that have led to him coaching and mentoring hundreds of small business owners, teaching them to think bigger, work less, and design their business around the lifestyle they want."--Back cover.

Author: Teneshia Jackson Warner
Publisher: McGraw Hill Professional
ISBN: 1260456811
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
From concept to reality in just 90 Days—The Big Stretch is a proven program for making your personal and professional dreams come true The Big Stretch delivers a four-tiered self-evaluation and empowerment program for jumpstarting a new business, new career, or new idea—and maintaining high levels of success long-term. One of today’s most effective coaches for entrepreneurs, Teneshia Jackson Warner walks you through a “career workout” routine designed to move you from idea to goal. First, you’ll learn what type of dreamer you are: Hobby, Career, Make-It-Happen, Activist, or CEO. Based on that, you will discover your Dreamer's Risk Tolerance and understand your Dreamer's Ancestry to help gauge how much time, support, and resources you can apply toward your Stretch goal. You’ll then create a One-Year Dream Projection to develop clear, realistic goals. Finally, you’ll begin your 90-Day STRETCH program involving weekly exercises to build and strengthen your “business physique.” Whether you want to escape the grind of a 9-to-5 job, improve an existing business, or simply get your dreams off the ground, The Big Stretch provides the knowledge and insight you need to turn your ideas into reality.