9 Secrets of Managing Change Campaign Relationships PDF Download

Author: Jeff Davidson
Publisher: Breathing Space Institute
ISBN:
Category :
Languages : en
Pages : 21

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How to manage changing campaign relationships

Author: M. Clayton
Publisher: Springer
ISBN: 1137355859
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.

Author: Edward T. Vieira, Jr.
Publisher: Routledge
ISBN: 1351590405
Category : Business & Economics
Languages : en
Pages : 528

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Book Description
Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.

Author: United States. Congress. House. Committee on Education and Labor. Special Subcommittee on Labor
Publisher:
ISBN:
Category : Open and closed shop
Languages : en
Pages : 618

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Author: Jean-Marc F. Blanchard
Publisher: Routledge
ISBN: 1317664272
Category : Political Science
Languages : en
Pages : 305

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Book Description
Numerous crosswinds are buffeting the more than 40-year-old People's Republic of China--American relationship, yet only once since Nixon’s historic trip to China in 1972 has a major conflagration seemed a real possibility. Anchoring the relationship throughout multiple storms are the two countries’ broad areas of collaboration such as deep links in culture, economics, and education. However, for some observers, the conflictual aspects of the relationship seem to be gaining prominence. Conflict and Cooperation in Sino-US Relations offers a timely and current look at one of the world’s weightiest bilateral relationships. It goes beyond detailing the conflict and cooperation that have been integral facets of China--US interactions since 1972, to gauging the relationship's evolution and future trends, examining its nuances regarding diverse issues such as the Asia-Pacific leadership structure, the South China Sea, and the Korean peninsula. The book further delves into the causes of conflict and cooperation, offers diverse solutions for tempering frictions between Beijing and Washington, and considers the efficacy of some of the mechanisms (e.g., military-to-military exchanges) that China and the US currently employ to manage their relationship.The chapters suggest that extreme anxieties about China--US relations may be misplaced, but that there nonetheless are some worrisome signs even in areas like economics and the environment that are perceived as naturally cooperative. While the book does not offer any silver bullets, various contributors contend that successful management of Sino-American relations may require greater American accommodation of China’s interests. This book will be of great interest to students and scholars of Chinese politics, American politics, international relations, and Asian studies, as well as to policy-makers working in the field.

Author: United States. National Labor Relations Board
Publisher:
ISBN:
Category : Labor
Languages : en
Pages : 1436

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Author: Mandy Len Catron
Publisher: Simon and Schuster
ISBN: 1501137468
Category : Family & Relationships
Languages : en
Pages : 211

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“A beautifully written and well-researched cultural criticism as well as an honest memoir” (Los Angeles Review of Books) from the author of the popular New York Times essay, “To Fall in Love with Anyone, Do This,” explores the romantic myths we create and explains how they limit our ability to achieve and sustain intimacy. What really makes love last? Does love ever work the way we say it does in movies and books and Facebook posts? Or does obsessing over those love stories hurt our real-life relationships? When her parents divorced after a twenty-eight year marriage and her own ten-year relationship ended, those were the questions that Mandy Len Catron wanted to answer. In a series of candid, vulnerable, and wise essays that takes a closer look at what it means to love someone, be loved, and how we present our love to the world, “Catron melds science and emotion beautifully into a thoughtful and thought-provoking meditation” (Bookpage). She delves back to 1944, when her grandparents met in a coal mining town in Appalachia, to her own dating life as a professor in Vancouver. She uses biologists’ research into dopamine triggers to ask whether the need to love is an innate human drive. She uses literary theory to show why we prefer certain kinds of love stories. She urges us to question the unwritten scripts we follow in relationships and looks into where those scripts come from. And she tells the story of how she decided to test an experiment that she’d read about—where the goal was to create intimacy between strangers using a list of thirty-six questions—and ended up in the surreal situation of having millions of people following her brand-new relationship. “Perfect fodder for the romantic and the cynic in all of us” (Booklist), How to Fall in Love with Anyone flips the script on love. “Clear-eyed and full of heart, it is mandatory reading for anyone coping with—or curious about—the challenges of contemporary courtship” (The Toronto Star).

Author: Robert L. Heath
Publisher: SAGE Publications
ISBN: 1452276226
Category : Business & Economics
Languages : en
Pages : 1138

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Book Description
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

Author: Fraser P. Seitel
Publisher: Pearson Education
ISBN: 9780024088406
Category : Business & Economics
Languages : en
Pages : 584

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Book Description
The sixth edition, now full-color and streamlined, is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. KEY TOPICS: Full chapters are now devoted to video, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new. New coverage ranges from Bill Clinton's use of communications to the escalating use of public relations overseas to the changing technological realm in which public relations must operate.

Author: United States. Congress. Senate. Committee on Education and Labor
Publisher:
ISBN:
Category : Labor
Languages : en
Pages : 1236

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Book Description