Author: Art Directors Club (New York, N.Y.)Publisher:
ISBN: 9780937414064
Category : Advertising
Languages : en
Pages : 816
Book Description
65rd Art Directors Annual
Author: Art Directors Club (New York, N.Y.)Publisher:
ISBN: 9780937414064
Category : Advertising
Languages : en
Pages : 816
Book Description
Art Directors Annual
Author: The Seventieth Art Directors Annual
Author: Art Directors ClubPublisher: Watson-Guptill Publications
ISBN: 9780823062218
Category : Architecture
Languages : en
Pages : 576
Book Description
Type and Image
Author: Philip B. MeggsPublisher: John Wiley & Sons
ISBN: 9780471284925
Category : Architecture
Languages : en
Pages : 220
Book Description
Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.
Graphic Design As a Second Language
Author: Bob GillPublisher: Images Publishing
ISBN: 9781920744397
Category : Design
Languages : en
Pages : 132
Book Description
This publication is part of the Handson Graphics series - an exciting and unique collection exploring the work of respected and highly talented international designers. The books in this series are primarily aimed at students and teachers of design. Howev
Advertising Concept Book 3E: Think Now, Design Later (Third)
Author: Pete BarryPublisher: Thames & Hudson
ISBN: 0500773610
Category : Business & Economics
Languages : en
Pages : 320
Book Description
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
Design Genius
Author: Gavin AmbrosePublisher: Bloomsbury Publishing
ISBN: 1474239013
Category : Art
Languages : en
Pages : 353
Book Description
Design Genius celebrates the creative thought processes of 69 leading artists, designers, creative agencies, animators, illustrators and typographers. While highlighting key design techniques and theories, the rich visuals presented in this book aim to engage, provoke and inspire. Whether you are new to design, or a seasoned expert, the many layers of information provided by this book mean it has something for everyone. Readers will delight in the visual and tactile effects of a number of subtle design features, as well as the vast array of illustrations on display. In-depth discussions with the creatives themselves as well as more practical design tips will also help you to discover the power of your own creative problem-solving skills.
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