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Author: Jim McKelvey Publisher: Penguin ISBN: 0593086740 Category : Business & Economics Languages : en Pages : 290
Book Description
From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry's assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large. But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack. McKelvey's fascinating and humorous stories of Square's early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems--one crazy idea at a time.
Author: Daniel Lyons Publisher: Da Capo Press ISBN: 0786731753 Category : Fiction Languages : en Pages : 242
Book Description
Welcome to the mind, to the world of Fake Steve Jobs. Fake Steve the counterintuitive management guru: "Obviously we can't literally put our employees' lives at risk. But we have to make them feel that way." Fake Steve the political hobnobber: "I can see why they keep Nancy Pelosi under wraps. Wacky as a dime watch." Fake Steve quoting friend/musician/philosopher Bono on road etiquette: "Tink about dat next toim yer cuttin off some bloke and you don't know who it is, right? Could be Jay-sus. Or Boutros Boutros-Ghali or sumfin." And on, yes, himself: "Geniuses have feelings, too." In the tradition of Thank You for Smoking and in the spirit of The Onion, Options is a novelistic sendup and takedown of Silicon Valley, Hollywood, and Washington, D.C., as viewed by a central character who exists, to his immense self-satisfaction, at the crossroads of all three worlds: "It's like in one of those movies where a guy realizes he's got telekinetic powers and it's just too bad if he doesn't want them, he's got them. Likewise, I have this gift. It's who I am."
Author: Patrick Habamenshi Um'Khonde Publisher: iUniverse ISBN: 144016083X Category : Biography & Autobiography Languages : en Pages : 338
Book Description
The author, Um'Khonde Patrick Habamenshi, was appointed Minister of Agriculture in Rwanda in October 2003, two days after his thirty-fifth birthday. It started as a dream but rapidly became a nightmare marked by constant threats, insults, and unfounded accusations. He resigned in May 2005 and sought refuge in the Canadian Embassy in Kigali. The following year was a slow downward spiral to the same hell that decimated Rwanda in 1994, a hell of injustice and senseless persecution. The experience left him broken beyond words. He was left with the demons and ghosts of his broken country and with tortured experiences that would surely destroy him if he succumbed to them. Rwanda, Where Souls Turn to Dust is the remarkable story of his healing path to rebuilding his mind, body and spirit. He had to move away from the negative things that had been dominating his life, the loss of his loved ones, and the loss of his previous dreams. He rebuilt his life from the ashes of his old life in Rwanda, a life free of hatred, free of prejudice, and free of fears.
Author: Rohit Talwar Publisher: Fast Future Publishing Ltd ISBN: 0993295819 Category : Languages : en Pages : 577
Book Description
The Future of Business explores how the commercial world is being transformed by the complex interplay between social, economic and political shifts, disruptive ideas, bold strategies and breakthroughs in science and technology. Over 60 contributors from 21 countries explore how the business landscape will be reshaped by factors as diverse as the modification of the human brain and body, 3D printing, alternative energy sources, the reinvention of government, new business models, artificial intelligence, blockchain technology, and the potential emergence of the Star Trek economy.
Author: Paul Malmont Publisher: Simon and Schuster ISBN: 074328786X Category : Fiction Languages : en Pages : 7
Book Description
Set in the colorful world of the 1930s and peopled with writers H.P. Lovecraft, L. Ron Hubbard, Lester Dent, and Walter Gibson, this swashbuckling literary thriller propels the characters into a genuine pulp adventure in which they try to thwart a madman intent on creating a new global empire.
Author: Anthony G. Bennett Publisher: McGraw Hill Professional ISBN: 0071626158 Category : Business & Economics Languages : en Pages : 481
Book Description
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.
Author: Harold Abelson Publisher: Addison-Wesley Professional ISBN: 0137135599 Category : Computers Languages : en Pages : 389
Book Description
'Blown to Bits' is about how the digital explosion is changing everything. The text explains the technology, why it creates so many surprises and why things often don't work the way we expect them to. It is also about things the information explosion is destroying: old assumptions about who is really in control of our lives.
Author: LearningExpress (Organization)
Author: LearningExpress (Organization)
Author: Jim McKelvey
Author: Thomas Princen
Author: Daniel Lyons
Author: Patrick Habamenshi Um'Khonde
Author: Rohit Talwar
Author: Paul Malmont
Author: Merrill R. Chapman
Author: Anthony G. Bennett
Author: Harold Abelson