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Author: Goncalo Paxe Jorge Miguel Publisher: Goncalo Paxe Jorge Miguel ISBN: Category : Business & Economics Languages : en Pages : 487
Book Description
Designed to take you by the hand and walk you through the process of getting the most out of Social Media Marketing in 2020, on behalf of your business. This Exclusive eBook Training Will Show You Step-By-Step, Topic By Topic, And Tool By Tool, What You Need To Know on Social Media Marketing Within this package: ✅ Latest YouTube Business Marketing Made Easy ✅ Latest Facebook Marketing Made Easy ✅ Latest Next Level LinkedIn Marketing Made Easy ✅ Latest Social Media Marketing Made Easy ✅ Latest TikTok Marketing Made Easy I’m very excited to have you here, and I know that this will be very helpful for you. This Exclusive Training Will Show You Step-By-Step, Topic By Topic, And Tool By Tool, What You Need To Know To Dominate Social Media Marketing, In The Easiest Way Possible, Using The Most Effective Tools And In The Shortest Time Ever.
Author: Goncalo Paxe Jorge Miguel Publisher: Goncalo Paxe Jorge Miguel ISBN: Category : Business & Economics Languages : en Pages : 487
Book Description
Designed to take you by the hand and walk you through the process of getting the most out of Social Media Marketing in 2020, on behalf of your business. This Exclusive eBook Training Will Show You Step-By-Step, Topic By Topic, And Tool By Tool, What You Need To Know on Social Media Marketing Within this package: ✅ Latest YouTube Business Marketing Made Easy ✅ Latest Facebook Marketing Made Easy ✅ Latest Next Level LinkedIn Marketing Made Easy ✅ Latest Social Media Marketing Made Easy ✅ Latest TikTok Marketing Made Easy I’m very excited to have you here, and I know that this will be very helpful for you. This Exclusive Training Will Show You Step-By-Step, Topic By Topic, And Tool By Tool, What You Need To Know To Dominate Social Media Marketing, In The Easiest Way Possible, Using The Most Effective Tools And In The Shortest Time Ever.
Author: Neal Schaffer Publisher: John Wiley & Sons ISBN: 1118756681 Category : Business & Economics Languages : en Pages : 226
Book Description
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Author: Kerric Harvey Publisher: SAGE Publications ISBN: 1483389006 Category : Political Science Languages : en Pages : 1613
Book Description
The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features: This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as "Activists and Activism," "Issues and Social Media," "Politics and Social Media," and "Popular Uprisings and Protest." A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world. Key Themes: Opening Essays Celebrities and Pioneers in Social Media and Politics Congressional Social Media Usage (Most Active Members) Measuring Social Media′s Political Impact Misuse of Social Media in the Political Arena: Issues and Ethics Social Media, Candidates, and Campaigns Social Media, Politics, and Culture Social Media and Networking Websites Social Media and Political Unrest Social Media and Social Issues, Activism, and Movements Social Media Concepts and Theorie Social Media Regulation, Public Policy, and Actual Practice Social Media Types, Innovation and Technology
Author: Jeremy Harris Lipschultz Publisher: Emerald Group Publishing ISBN: 1800715978 Category : Computers Languages : en Pages : 848
Book Description
Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.
Author: Lisa Lubasch Publisher: diplom.de ISBN: 3842833164 Category : Business & Economics Languages : en Pages : 34
Book Description
Inhaltsangabe:Introduction: The consumers buying decision is determined by information on the Internet. Whether the consumers are searching for the cheapest electricity deliverer, hoping to buy a new camera, or curious if a hotel is as good as the advertisement promises-they look it up on the Internet. Although it is only 10 percent of a company s marketing budget that is allocated for marketing on the Internet, the value of supplier websites, comments by other users, product comparison sites and online marketing for the consumers has become more than twice as important as the medium television. Recently, marketing on social media sites, such as Facebook, Twitter or Youtube has become especially important for companies. They begin to realize that there is no other medium which is able to reach as many people in as little time and that, if applied successfully, marketing costs can be kept to the lowest. According to a study of GfK, the percentage of companies using social media as a marketing tool has risen from 16 percent in 2008 to 56,7 percent in 2009. This study deals with the term social media marketing and its different forms and impacts. As an introduction to the topic, it discusses the development of marketing from the ancient world until today. Subsequently, an entrance to the world of online marketing and its common forms will be presented. Furthermore, the study discusses the development of social media as a consequence of web 2.0 and highlights the benefits and risks of social media marketing. As Facebook is the social network with the presently greatest influence, it is used as an example for social network marketing. Finally, the study highlights the strategies of social media marketing by utilising precise and visual explanations of the basic instruments. Inhaltsverzeichnis:Table of Contents: 1.Introduction4 2.What is marketing?5 3.Online marketing7 3.1.Banner7 3.2.Google AdWords8 3.3.Email marketing8 3.4.Affiliate marketing9 4.Social media as a consequence of Web 2.09 5.The benefit of Social media for enterprises12 6.Facebook as an example for social network marketing12 7.Advantages and disadvantages of Social networking marketing14 8.Strategies for social media marketing14 8.1.The Conversation Prism14 8.2.The basic instruments of web 2.016 8.2.1.Blogs17 8.2.2.Communities17 8.2.3.Photosharing19 8.2.4.Videosharing20 8.2.5.Wikis22 8.2.6.Podcasting23 8.2.7.Microblogs24 8.2.8.Social [...]
Author: Publisher: John Wiley & Sons ISBN: 1119236932 Category : Business & Economics Languages : en Pages : 631
Book Description
Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.
Author: Bu Zhong Publisher: John Wiley & Sons ISBN: 1119041619 Category : Business & Economics Languages : en Pages : 212
Book Description
Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.
Author: Yogesh K. Dwivedi Publisher: Springer ISBN: 3319452347 Category : Computers Languages : en Pages : 743
Book Description
This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.
Author: Dr Christos Karpasitis Publisher: Academic Conferences and publishing limited ISBN: 1912764644 Category : Education Languages : en Pages :
Book Description
These proceedings represent the work of contributors to the 7th European Conference on Social Media (ECSM 2020), supported by UCLan Cyprus, Larnaca on 2-3 July 2020. The Conference Chair is Dr Christos Karpasitis and the Programme Chair is Mrs Christiana Varda, from the University of Central Lancashire - Cyprus (UCLan Cyprus). ECSM is a relatively new, but well-established event on the academic research calendar. Now, in its 7th year, the key aim remains the opportunity for participants to share ideas and meet. The conference was due to be held at UCLan Cyprus, but unfortunately, due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting conference. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.
Author: Goncalo Paxe Jorge Miguel
Author: Goncalo Paxe Jorge Miguel
Author: Neal Schaffer
Author: Kerric Harvey
Author: Jeremy Harris Lipschultz
Author: Lisa Lubasch
Author: 
Author: Ramona Nelson
Author: Bu Zhong
Author: Yogesh K. Dwivedi
Author: Dr Christos Karpasitis