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Author: Tomi T. Ahonen Publisher: John Wiley & Sons ISBN: 0470011173 Category : Technology & Engineering Languages : en Pages : 358
Book Description
Next generation wireless is not about technology, it is all about marketing.... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.
Author: Tomi T. Ahonen Publisher: John Wiley & Sons ISBN: 0470011173 Category : Technology & Engineering Languages : en Pages : 358
Book Description
Next generation wireless is not about technology, it is all about marketing.... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.
Author: Susan Sweeney Publisher: Maximum Press (FL) ISBN: 1931644373 Category : Business & Economics Languages : en Pages : 200
Book Description
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.
Author: Philip Kotler Publisher: Taylor & Francis ISBN: 1000961265 Category : Business & Economics Languages : en Pages : 277
Book Description
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.
Author: Adrian Palmer Publisher: Oxford University Press ISBN: 0199602131 Category : Business & Economics Languages : en Pages : 575
Book Description
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
Author: Hongbing Hua Publisher: CRC Press ISBN: 0429633890 Category : Business & Economics Languages : en Pages : 459
Book Description
With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.
Author: Hugh Burkitt Publisher: John Wiley & Sons ISBN: 047006093X Category : Business & Economics Languages : en Pages : 388
Book Description
Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it’s likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today’s most revealing, readable and above all relevant lessons in Marketing Excellence.
Author: Krish Sailam Publisher: Krish Sailam ISBN: 1490922083 Category : Business & Economics Languages : en Pages : 142
Book Description
Krish Sailam takes a macro-level view of how technology is potentially slowing down small business. There are too many "game changers" and too much noise from experts, and there is not enough time in the day to keep up with every new technology that comes out. You have a business to run, and it is my job to save you time and more importantly money with your technology decisions. Old School Simple helps you find a starting point. Old School Simple explores three main themes: • How to decide if a technology is relevant to your business and will increase revenue or decrease costs. • How to create goals around implementing technology. • How to create actionable metrics to measure your success. The point of the book is that if you had a choice to spend $1000 a month on technology that you didn’t fully understand or didn’t have time for, versus $1000 a month making your core product better, the decision to invest in your product is always a better bet. But if you have to implement a new technology, I want you as a business owner to define a goal, and a metric. The book provides guides on finding technology help, defining tangible goals, and measuring your success. Talk to any expert in SEO, social media, paid search, or app development and they will all agree it is nearly a full-time job to stay on top of new technology every day. As a small business owner, your core job is to create amazing products and services. Not to know every new technology that comes out. If you do find a technology that is relevant to your business and your customers are asking for it, Old School Simple gives you guidance to find technology and creative help. Old School Simple is not a book to learn about Facebook, Twitter, or the latest social network. It is a book about finding connections between your revenue model and these new technologies. The chapters are rich with examples, diagrams, sample guides, and quick summaries. Hopefully, it becomes a book you love to share with and recommend to other small business owners. I would love to ask you, my customer, for feedback on how I can make this book better and what other formats you would like to see it in. Please let me know how you implemented or tested these techniques within your own business. Email me at [email protected]. Most people are too afraid to ask for feedback, but I have to stay true to my book. Things can always improve, I just need to know what my customer wants. Does the book come up short in any areas? Do the examples need more or less fleshing out? Would you like to submit your small business experience as an example? Any and all feedback is much appreciated. I see this as a living project that will continue to evolve over time, though the basic principles will stay the same. Technology must support the core revenue stream, not just take up time. Thanks for purchasing and recommending my book.
Author: Tomi T. Ahonen
Author: Tomi T. Ahonen
Author: Susan Sweeney
Author: IBP USA
Author: 
Author: Philip Kotler
Author: Pousttchi, Key
Author: Adrian Palmer
Author: Hongbing Hua
Author: Hugh Burkitt
Author: Krish Sailam