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25 Toughest Sales Objections-and How to Overcome Them

25 Toughest Sales Objections-and How to Overcome Them PDF Author: Stephan Schiffman
Publisher: McGraw Hill Professional
ISBN: 0071767371
Category : Business & Economics
Languages : en
Pages : 258

Book Description
Turn common objections into BIG OPPORTUNITIES! It costs too much… We're switching to overseas vendors… Let me think about it… NO! You can do one of two things when a customer is reluctant to buy: You can back off or go in for the kill. 25 Toughest Sales Objections--and How to Overcome Them helps you choose which direction is the best approach and gives you the tools you need to defl ect that obstacle and make the sale. Bestselling author and renowned sales guru Stephan Schiffman has tapped into his decades of hands-on experience training sales professionals and has boiled his list of objections down to the top 25 most frustrating, universal issues. Through sample dialogues and occasionally humorous examples any salesperson can relate to, Schiffman provides the solutions to help turn any "No" into a done deal. At long last, the sales objection has met its match. Stephan Schiffman provides you with an arsenal that helps you combat any negative response and, in the process, turns perceptions of you from sales rep to ultimate problem solver.

25 Toughest Sales Objections-and How to Overcome Them

25 Toughest Sales Objections-and How to Overcome Them PDF Author: Stephan Schiffman
Publisher: McGraw Hill Professional
ISBN: 0071767371
Category : Business & Economics
Languages : en
Pages : 258

Book Description
Turn common objections into BIG OPPORTUNITIES! It costs too much… We're switching to overseas vendors… Let me think about it… NO! You can do one of two things when a customer is reluctant to buy: You can back off or go in for the kill. 25 Toughest Sales Objections--and How to Overcome Them helps you choose which direction is the best approach and gives you the tools you need to defl ect that obstacle and make the sale. Bestselling author and renowned sales guru Stephan Schiffman has tapped into his decades of hands-on experience training sales professionals and has boiled his list of objections down to the top 25 most frustrating, universal issues. Through sample dialogues and occasionally humorous examples any salesperson can relate to, Schiffman provides the solutions to help turn any "No" into a done deal. At long last, the sales objection has met its match. Stephan Schiffman provides you with an arsenal that helps you combat any negative response and, in the process, turns perceptions of you from sales rep to ultimate problem solver.

Objection Free Selling

Objection Free Selling PDF Author: Robert P. DeGroot
Publisher:
ISBN: 9780986405839
Category : Business & Economics
Languages : en
Pages : 316

Book Description
Objection Free SellingBefore you buy something (this book), what must you believe about it? If you don't believe that, what objection comes to mind? What would it take to establish that belief with you? How else could that be done? What other beliefs must you have before you buy, and how could they be established?Research shows there are ten Buyer Beliefs that cause objections when they are missing or weak. It also shows there are multiple ways to establish each belief. You just proved both statements, didn't you? And now you know that missing Buyer Beliefs cause objections.This unique book contains the knowledge, skills, and strategies you need to prevent, preempt, and respond to every objection you get. And it has what you need to know to "answer the unanswerable" objections.Most salespeople get objections in only three or four of the ten Buyer Belief categories. That means you don't need to learn a new sales model. The one you have now may work fine except in a few places where you're getting objections. All you need to do is plug the correct strategies into your current sales model in the right places to handle these objections. In this comprehensive book, you'll find the core sales skills necessary to establish each Buyer Belief. We've also included examples of how to prevent, preempt, and respond to the 85 most common sales stopping objections. Just open the book and scan the list. You'll recognize the ones you get.Just imagine what it would have been like if your boss on your first day at work in sales had said, "Here's a 'sales strategy book' that has every objection our sales team gets for each of our products/services when selling against each of our competitors. Get this book now and start customizing and personalizing the strategies and tactics for each and every objection you get. Build your own sales strategy book.

The Sales Advantage

The Sales Advantage PDF Author: J. Oliver Crom
Publisher: Simon and Schuster
ISBN: 0743250761
Category : Business & Economics
Languages : en
Pages : 305

Book Description
Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie® sales training program are available in book form. The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful—a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as: • How to find prospects from both existing and new accounts • The importance of doing research before approaching potential customers • How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it) • How to reach the decision makers • How to sell beyond questions of price The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities. The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.

SNAP Selling

SNAP Selling PDF Author: Jill Konrath
Publisher: Penguin
ISBN: 1101432950
Category : Business & Economics
Languages : en
Pages : 248

Book Description
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules: -Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo. -Be iNvaluable: You have to stand out by being the person your customers can't live without. -Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs. -Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind. SNAP Selling is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment.

Creating Sales Stars

Creating Sales Stars PDF Author: Stephan Schiffman
Publisher: AMACOM
ISBN: 0814439403
Category : Business & Economics
Languages : en
Pages : 206

Book Description
Everyone knows about the business potential represented by the huge millennial age group. But how do you manage the next generation millennial sales force required to reach this gigantic market? Meet your new sales force: They love collaboration, live and breathe technology, and happily bring assignments home. They also show up late, resist authority, text their friends in meetings, and job hop like there’s no tomorrow. You can bark orders all you want, but it won’t work with millennials. To get great sales results, you need to let go of old school approaches and learn to speak their language. Creating Sales Stars is your field guide to managing today’s emerging sales professionals. Packed with generational insights and surefire strategies, the book helps you: Create a back bench of future sales leaders Fire them up and keep them focused on sales Establish a fun, meaningful environment Train them and retain them Apply the right pressure Teach without preaching Ensure they feel valued Mine their tech savvy Millennials crave feedback, flexibility, and opportunities to grow. This frank and incisive book shows how to give them what they need—and achieve the results you want.

Uncopyable Sales Secrets

Uncopyable Sales Secrets PDF Author: Kay Miller
Publisher: Sound Wisdom
ISBN: 1640953647
Category : Business & Economics
Languages : en
Pages : 162

Book Description
Make more sales, grow your network, and become a top earner! Uncopyable Sales Secrets teaches a foolproof system for creating an Uncopyable Attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base. Sales success isn’t the result of being good at selling a product or service…it comes from being good at selling yourself. That’s right—you, not your product or service, are the most valuable asset to the customer. To become a master salesperson, you have to make the relationship with the buyer uniquely valuable. You have to make yourself invaluable and irreplaceable. In short, you have to make yourself and the partnership you’re pitching Uncopyable. Learn how to reach buyers before your competition—and become their personal and professional ally—in this breakthrough book on high-performance selling. Kay Miller, a powerhouse sales guru who began her career as one of the first women hired by an industry leader in hardware and went on to become the No. 1 muffler salesperson in the world, shares the proven principles responsible for her sales success. Kay calls it the Uncopyable Sales Strategy, and it involves: Creating a win-win outlook for both you and your customers Stepping beyond fear to consistently expand your comfort zone Getting in the door by making an Uncopyable first impression Trading negotiation and persuasion for mutually profitable relationship-building Leveraging multiple contact platforms to maximize communication effectiveness Securing the order by asking the right questions, listening, and following up And more! Uncopyable Sales Secrets equips you with the techniques you need to enhance your prospecting skills, make more sales, grow your network, and become a top earner in your organization. When you execute this process, your customers will see you not only as delivering a superior product or service, but also as part of a high-value relationship they simply cannot get anywhere else. Read this book…before your competition does!

Proactive Selling

Proactive Selling PDF Author: William Miller
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814431925
Category : Business & Economics
Languages : en
Pages : 258

Book Description
Most sales professionals make the mistake of using the same sales patterns over and over. But since all customers are different, true pros know they must tailor their methods to the buyer if they want to make their numbers every year. ProActive Selling gives readers the tools they need to adapt their approach and maintain control at every stage of the sale. Thoroughly revised and updated, the second edition shows salespeople how to: * Qualify and disqualify prospects sooner to focus on the most promising accounts * Examine buyers' motivations from every angle * Quantify the value proposition early * Double the number of calls returned from prospective customers * Appeal to the real decision-makers * Use technology (e.g. cloud, video, social media, and more) to generate leads and shorten sales cycles * Increase the effectiveness of every interaction Featuring dozens of enlightening examples and the author's 17 exclusive, practical selling tools, ProActive Selling gives sales professionals the edge they need to exceed their goals-with any company, in any industry.

How to Sell at Margins Higher Than Your Competitors

How to Sell at Margins Higher Than Your Competitors PDF Author: Lawrence L. Steinmetz
Publisher: John Wiley & Sons
ISBN: 1118040619
Category : Business & Economics
Languages : en
Pages : 274

Book Description
Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization. This is a book that is as important to presidents as it is to salespeople." --Bill Scales, CEO, Scales Industrial Technologies, Inc. "As the largest service provider in our industry, we have a significant market advantage. However, we constantly walk the pricing tightrope because, as this book so clearly states, 'business is a game of margins . . . not a game of volume!'" --John K. Harris, CEO, JK Harris & Company, LLC "If you live and die on price, this book could be your only lifeline." --Tom Reilly, CSP, author of Value-Added Selling and Crush Price Objections "How to Sell at Margins Higher Than Your Competitors successfully illustrates profitable sales truths to assist us in selling for maximum return. This book's well-researched, logical, and affirming words validate the simple fact that as a premium company we deserve premium margins. So, while our competitors reduce or match prices out of fear and scarcity, our managers, thanks to this powerful sales tool, can continue quoting and closing with profitable confidence." --Joe Bracket, President, Power Equipment Company "I learned a long time ago that it is pretty difficult to control what my competitors will do, but we must control what we do--like maintaining margins. This book is a 'wow!' that will help my salesmen crack bad habits. Sales organizations should design their entire training programs around the content in this book." --George C. Giessing, President, Brusco-Rich, Inc. "This energizing book is the 'right stuff' for every sales force. It should be a required study for every executive and sales professional who seeks to be successful." --David R. Little, Chairman and CEO, DXP Enterprises, Inc.

Crush Price Objections: Sales Tactics for Holding Your Ground and Protecting Your Profit

Crush Price Objections: Sales Tactics for Holding Your Ground and Protecting Your Profit PDF Author: Tom Reilly
Publisher: McGraw Hill Professional
ISBN: 0071702679
Category : Business & Economics
Languages : en
Pages : 193

Book Description
Hold the line on price in every transaction—from the leading expert on Value-Added Selling! These days it seems like we’re always in a buyer’s market. But even at a time when the word value is usedinterchangeably with cheap and the Internet is a bargain hunter’s paradise, there are ways for sales professionalsto regain the upper hand. In Crush Price Objections, Tom Reilly, bestselling author of Value-AddedSelling, teaches field-tested tactics for engaging price shoppers and holding the line on declining profits. Itprovides tips and tactics for: Developing a price-objection counterattack before you meet with buyers Using questions and compelling presentations to move theconversation away from the subject of price Destroying price objections if they surface Understanding why and when to raise your prices Creating winning bids—on paper and online Crush Price Objections offers you the tactical support you need to focus specifically on price resistance inorder to attain maximum profit in the most challenging circumstances. Let Tom Reilly show you how to stophaggling—and start closing!

Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See—from Pitch to Close

Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See—from Pitch to Close PDF Author: Stephan Schiffman
Publisher: McGraw Hill Professional
ISBN: 0071791620
Category : Business & Economics
Languages : en
Pages : 242

Book Description
"Teaches you how to build your communication skills, listen to your clients, sell a personal relationship, boost your confidence, create client confidence, deliver quality customer service."--P. [4] of cover.