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Author: Manal Haddad Publisher: Lulu.com ISBN: 1483444368 Category : Languages : en Pages : 111
Book Description
An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?
Author: Manal Haddad Publisher: Lulu.com ISBN: 1483444368 Category : Languages : en Pages : 111
Book Description
An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?
Author: Manal Haddad Publisher: Lulu.com ISBN: 1483473473 Category : Business & Economics Languages : en Pages : 88
Book Description
FMCG companies today face immense distribution related challenges owing to the complex supply chain structures and intense competition. Surviving is impossible without continuous distribution channel innovation. Companies with exceptional quality distribution systems are able to outperform their competitors, being able to provide higher customer satisfaction, while the rest perish. Some of the topics covered in this book include effective distribution channel strategy and its importance, distribution channel issues and challenges, real-life case studies relating to management and solution of distribution channel challenges, and much more.
Author: Mr Jimmi Rembiszewski Publisher: Gower Publishing, Ltd. ISBN: 1472435583 Category : Business & Economics Languages : en Pages : 175
Book Description
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ‘Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves. There are major internal and external hurdles to transforming FMCGs successfully into FICGs - Fast Innovating Consumer Goods. It requires new brand strategies and flatter, more top-down than bottom-up, decision-making organisations and a 21st-century model for advertising agencies. Externally these companies need a new route to market through transformation of their old retail dependencies. Changes are also required in all communication delivery, reflecting modern consumers’ connectivity and unlimited access to information. In the book the authors showcase what the winners of the 21st century have in common that has enabled them to become FICGs. New, unimagined models continue emerge, to which, with the authors’ guidance producers and retailers may develop their own sustainable responses.
Author: Faisal Jamil Publisher: Independently Published ISBN: Category : Business & Economics Languages : en Pages : 0
Book Description
Book Description: A Colorful Book! Mastering Marketing Strategies in FMCG In the dynamic and highly competitive Fast-Moving Consumer Goods (FMCG) sector, effective marketing strategies are essential for achieving sustained growth and market leadership. "Mastering Marketing Strategies in FMCG" is an insightful guide designed for professionals, entrepreneurs, and students aiming to excel in this fast-paced industry. The book is structured into five comprehensive chapters, each delving into critical aspects of FMCG marketing: Understanding the FMCG Landscape: This chapter explores the unique dynamics of FMCG markets, characterized by high volume and low margin. It examines consumer behavior, emphasizing brand loyalty and price sensitivity, while also highlighting current trends such as sustainability and digital transformation. Additionally, it provides techniques for market segmentation and competitive analysis, essential for identifying opportunities and developing robust marketing strategies. Brand Building and Management: Building a strong brand is pivotal in the FMCG sector. This chapter covers the creation of a compelling brand identity and the strategies for building and maintaining brand equity. It discusses integrated marketing communications (IMC) and effective use of traditional and digital channels, along with the growing importance of influencer marketing in enhancing brand reach and credibility. Product and Pricing Strategies: This chapter focuses on the lifecycle of product development and the importance of innovation. It presents various pricing models and optimization techniques to balance profitability with market share. Distribution and supply chain management are also covered, highlighting the significance of e-commerce and omnichannel strategies in today's market. Consumer Engagement and Retention: Engaging and retaining consumers is crucial for long-term success. This chapter explores customer experience management, including journey mapping and personalization. It details the design and implementation of loyalty programs and CRM systems, emphasizing the importance of continuous improvement through customer feedback and data analysis. Sustainability and Future Trends: The final chapter addresses the growing importance of sustainability in FMCG marketing. It outlines strategies for environmental and social responsibility, and effective communication of sustainability efforts. Additionally, it discusses adapting to market changes through agility, technology, and innovation, while also providing insights into future consumer trends and strategic planning. "Mastering Marketing Strategies in FMCG" equips readers with the knowledge and tools to navigate the complexities of the FMCG market, drive innovation, and build lasting consumer relationships. Through practical examples, case studies, and actionable insights, this book serves as a valuable resource for mastering the art of FMCG marketing.
Author: Stewart Pearson Publisher: Springer ISBN: 1349137715 Category : Business & Economics Languages : en Pages : 445
Book Description
New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.
Author: Jham, Vimi Publisher: IGI Global ISBN: 1466643587 Category : Business & Economics Languages : en Pages : 373
Book Description
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Author: Manfred Krafft Publisher: Springer Science & Business Media ISBN: 3540720030 Category : Business & Economics Languages : en Pages : 458
Book Description
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author: Silvia Stamenova Publisher: GRIN Verlag ISBN: 3668610517 Category : Business & Economics Languages : en Pages : 31
Book Description
Case Study from the year 2017 in the subject Business economics - Customer Relationship Management, CRM, grade: 4.50, University of East London, language: English, abstract: The research questions posed in this paper relate to the following: What strategies need to be established in order for Sainsbury to develop close connection with its customers? What is their efficacy in the implementation of a CRM strategy? What are the future opportunities, standing in front of the retail seller? In this regards, the methodology used will be mainly quantitative. In its essence the quantitative research focuses on the numbers. Its basic aim is to measure quantity or amount and compare it with past records; the latter is all done with the aim to project for the future. In addition, the collection of data required was done by distributing the questionnaires to the visitors of Sainsbury, Beckton. The respondents to the questionnaire were chosen at random. However, the primary focus of the research was on shoppers aged 25-60 years of age. This resulted in 40 key informants who agreed to participate and fill in the previously designed questionnaire, containing closed, as well as open-ended questions and having a section for recommendations and personal opinions. However, the major hindrances, standing in front of the research are the low level of response rate, literary bias and the fact that the research is focused on only one shop. Simply put, the researcher's expectation about the response rate of the survey was at about 35%.
Author: Manal Haddad
Author: Manal Haddad
Author: Manal Haddad
Author: Mr Jimmi Rembiszewski
Author: Faisal Jamil
Author: Stewart Pearson
Author: Jham, Vimi
Author: Richard Robinson
Author: Noel Capon
Author: Manfred Krafft
Author: Silvia Stamenova