21 Trends in Food Marketing for the 21st Century PDF Download

Author: John L. Stanton
Publisher:
ISBN:
Category : Food
Languages : en
Pages : 286

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Author: George Baourakis
Publisher: World Scientific
ISBN: 9789812796622
Category : Business & Economics
Languages : en
Pages : 370

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Book Description
The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers'' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future. Contents: The Market for Organic Products: Predicting Developments in Organic EU Markets OCo Are the Competitive Patterns in the Danish Case Useful? (J Vestergaard & M S Linneberg); Trends in the Marketing of Organic Grains and Oilseeds in the US (C L Revoredo); Supply Chain of Organic Food and Quality Products: Marketing Orientation and Its Consequence for the Food Chain (J Hanf & R Khl); Marketing and Distribution of Quality Products: A Dutch Example (G M L Tacken & J J de Vlieger); Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector (K T McNamara et al.); Marketing Trends in the UK Organic Sector: Perspectives on Marketing Products from the Second Year of Conversion (G C Holt et al.); Organic Food Marketing Trends: Consumer Perception and Marketing of Origin and Organic Labelled Food Products in Europe (G Giraud); Organic Food Consumers OCo The Irish Case (S O''Reilly et al.); Do Consumers Care About Where They Buy Organic Products? A Means-End Study with Evidence from Italian Data (S Naspetti & R Zanoli); Testing and Validating the LOV Scale of Values in an Organic-Food-Purchase-Context (G M Chryssochoidis); and other papers. Readership: Business management researchers, entrepreneurs and marketers."

Author: Bruce D. Keillor
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 405

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Book Description
This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.

Author: Bruce David Keillor
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 328

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Book Description
A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.

Author: R. Knight
Publisher: Springer Science & Business Media
ISBN: 9401143854
Category : Science
Languages : en
Pages : 694

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Book Description
Proceedings of the Third International Food Legumes Research Conference

Author: YiFang Chu
Publisher: John Wiley & Sons
ISBN: 1118354117
Category : Technology & Engineering
Languages : en
Pages : 474

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Book Description
A considerable amount of research has emerged in recent years on the science, technology and health effects of oats but, until now, no book has gathered this work together. Oats Nutrition and Technology presents a comprehensive and integrated overview of the coordinated activities of nutritionists, plant scientists, food scientists, policy makers, and the private sector in developing oat products for optimal health. Readers will gain a good understanding of the value of best agricultural production and processing practices that are important in the oats food system. The book reviews agricultural practices for the production of oat products, the food science involved in the processing of oats, and the nutrition science aimed at understanding and advancing the health effects of oats and how they can affect nutrition policies. There are individual chapters that summarize oat breeding and processing, the many bioactive compounds that oats contain, and their health benefits. With respect to the latter, the health benefits of oats and oat constituents on chronic diseases, obesity, gut health, metabolic syndromes, and skin health are reviewed. The book concludes with a global summary of food labelling practices that are particularly relevant to oats. Oats Nutrition and Technology offers in-depth information about the life cycle of oats for nutrition, food and agricultural scientists and health practitioners interested in this field. It is intended to provoke thought and stimulate readers to address the many research challenges associated with the oat life cycle and food system.

Author: George Baourakis
Publisher: World Scientific
ISBN: 9814483141
Category : Business & Economics
Languages : en
Pages : 363

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Book Description
The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future.

Author: William A. Dando
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Social Science
Languages : en
Pages : 897

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Book Description
This comprehensive two-volume encyclopedia examines specific famines throughout history and contains entries on key topics related to food production, security and policies, and famine, giving readers an in-depth look at food crises and their causes, responses to them, and outcomes. Famines have claimed more lives across human history than all the wars ever fought. This two-volume set represents the most comprehensive study of food and famine currently available, providing the broadest analysis of hunger and famine causes as well as a detailed examination of the ramifications of cultural and natural hazards upon famine. Volume one focuses upon 50 topics and issues relating to the creation of hunger and famines in the world from 4000 BCE to 2100, including an overview of how agriculture has evolved from primitive hunting and gathering that supported limited numbers of people to a worldwide system that now feeds over seven billion people. Volume two, entitled Classic Famines, begins with famines of the past, from 4000 BCE to 2100 CE, includes ten classic famine case studies, and concludes with predictions of famines we could see in the 21st century and beyond.

Author: Ajay K. Manrai
Publisher: Springer
ISBN: 3319173561
Category : Business & Economics
Languages : en
Pages : 538

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Book Description
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author: Bruce D. Keillor
Publisher: Bloomsbury Publishing USA
ISBN: 0313086435
Category : Business & Economics
Languages : en
Pages : 1127

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Book Description
Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the full spectrum of marketing-related issues, in their business and cultural contexts. Written by leading academic thinkers and business practitioners, the four volumes highlight emerging and innovative practices, illustrated through examples from around the world. Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe. Volume 2, Interactive and Multi-Channel Marketing, explores the impact of new technologies on acquiring and retaining customers, including discussion of direct and interactive marketing techniques, customer data analysis, and ethics in marketing. Volume 3, Company and Customer Relations, deals with such issues as reputation and trust building, relationship marketing, sales management, and customer privacy. Volume 4, Integrated Marketing Communication, covers consumer demographics, multi-media communication strategies, and micromarketing. Collectively, these volumes represent the state of the art in the field. They are an essential resource for anyone studying, teaching, researching, or practicing the art and science of marketing.