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Author: Katrine Marçal Publisher: Abrams ISBN: 1647004799 Category : Business & Economics Languages : en Pages : 261
Book Description
An illuminating and maddening examination of how gender bias has skewed innovation, technology, and history—now in paperback It all starts with a rolling suitcase. Though the wheel was invented some 5,000 years ago, and the suitcase in the 19th century, it wasn’t until the 1970s that someone successfully married the two. What was the holdup? For writer and journalist Katrine Marçal, the answer is both shocking and simple: because “real men” carried their bags, no matter how heavy. Mother of Invention is a fascinating and eye-opening examination of business, technology, and innovation through a feminist lens. Because it wasn’t just the suitcase. Drawing on examples from electric cars to tech billionaires, Marçal shows how gender bias stifles the economy and holds us back, delaying innovations, sometimes by hundreds of years, and distorting our understanding of our history. While we talk about the Iron Age and the Bronze Age, we might as well talk about the Ceramic Age or the Flax Age, since these technologies were just as important. But inventions associated with women are not considered to be technology in the same way as those associated with men. Mother of Invention is a sweeping tour of the global economy with a powerful message: If we upend our biases, we can unleash our full potential.
Author: Katrine Marçal Publisher: Abrams ISBN: 1647004799 Category : Business & Economics Languages : en Pages : 261
Book Description
An illuminating and maddening examination of how gender bias has skewed innovation, technology, and history—now in paperback It all starts with a rolling suitcase. Though the wheel was invented some 5,000 years ago, and the suitcase in the 19th century, it wasn’t until the 1970s that someone successfully married the two. What was the holdup? For writer and journalist Katrine Marçal, the answer is both shocking and simple: because “real men” carried their bags, no matter how heavy. Mother of Invention is a fascinating and eye-opening examination of business, technology, and innovation through a feminist lens. Because it wasn’t just the suitcase. Drawing on examples from electric cars to tech billionaires, Marçal shows how gender bias stifles the economy and holds us back, delaying innovations, sometimes by hundreds of years, and distorting our understanding of our history. While we talk about the Iron Age and the Bronze Age, we might as well talk about the Ceramic Age or the Flax Age, since these technologies were just as important. But inventions associated with women are not considered to be technology in the same way as those associated with men. Mother of Invention is a sweeping tour of the global economy with a powerful message: If we upend our biases, we can unleash our full potential.
Author: Brendan Kane Publisher: BenBella Books ISBN: 1946885606 Category : Business & Economics Languages : en Pages : 204
Book Description
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.
Author: Brigitte Biehl Publisher: Emerald Group Publishing ISBN: 1837535701 Category : Business & Economics Languages : en Pages : 160
Book Description
Brigitte Biehl uses examples from the popular TV series “The Kardashians” and “Keeping up with the Kardashians” to explore leadership concepts that focus on women in business, and the obstacles they face in a male dominated world.
Author: Khloé Kardashian Publisher: Simon and Schuster ISBN: 1942872488 Category : Biography & Autobiography Languages : en Pages : 245
Book Description
The reality television celebrity talks about her childhood and relationship with her sisters and provides advice about keeping fit, eating the right foods, and maintaining a positive outlook on life.
Author: Julie Houts Publisher: Simon and Schuster ISBN: 1501169513 Category : Biography & Autobiography Languages : en Pages : 224
Book Description
"Julie Houts has cultivated a devoted following as "Instagram's favourite illustrator" (Vogue) by lampooning the conflicting messages and images women consume and share with the world every day. A collection of darkly comic illustrated essays, Literally Me chronicles the daily exploits of "slightly antisocial heroines" (Refinery29) in vivid, excruciatingly funny detail, including: -The beauty routine of a deranged bride who aspires to be "truly without flaws" on her wedding day -What happens when Kylie Jenner has an existential crisis and can no longer "step out" -A journey to Coachella by the Four Horsewomen of the Apocalypse -The true dating confessions of a fembot -The terrifying description for Alice Staunch's book How to be the Perfect Feminist -The diary of Fiddle Ficus, a tree that lives inside a CÉLINE store, and much more. Literally Me marks the launch of a brilliant new social satirist. Julie's singular voice and beautiful illustrations reveal the truth about the absurdity of life in the social media age: the line between becoming a total `Girlboss' and a 21st-century American Psycho is razor-thin."--Dust jacket.
Author: Rich Karlgaard Publisher: Crown ISBN: 1524759775 Category : Psychology Languages : en Pages : 321
Book Description
A groundbreaking exploration of how finding one's way later in life can be an advantage to long-term achievement and happiness. “What Yogi Berra observed about a baseball game—it ain't over till it's over—is true about life, and [Late Bloomers] is the ultimate proof of this. . . . It’s a keeper.”—Forbes We live in a society where kids and parents are obsessed with early achievement, from getting perfect scores on SATs to getting into Ivy League colleges to landing an amazing job at Google or Facebook—or even better, creating a start-up with the potential to be the next Google, Facebook or Uber. We see coders and entrepreneurs become millionaires or billionaires before age thirty, and feel we are failing if we are not one of them. Late bloomers, on the other hand, are under-valued—in popular culture, by educators and employers, and even unwittingly by parents. Yet the fact is, a lot of us—most of us—do not explode out of the gates in life. We have to discover our passions and talents and gifts. That was true for author Rich Karlgaard, who had a mediocre academic career at Stanford (which he got into by a fluke) and, after graduating, worked as a dishwasher and night watchman before finding the inner motivation and drive that ultimately led him to start up a high-tech magazine in Silicon Valley, and eventually to become the publisher of Forbes magazine. There is a scientific explanation for why so many of us bloom later in life. The executive function of our brains doesn’t mature until age twenty-five, and later for some. In fact, our brain’s capabilities peak at different ages. We actually experience multiple periods of blooming in our lives. Moreover, late bloomers enjoy hidden strengths because they take their time to discover their way in life—strengths coveted by many employers and partners—including curiosity, insight, compassion, resilience, and wisdom. Based on years of research, personal experience, interviews with neuroscientists, psychologists, and countless people at different stages of their careers, Late Bloomers reveals how and when we achieve our full potential. Praise for Late Bloomers “The underlying message that we should ‘consider a kinder clock for human development’ is a compelling one.”—Financial Times “Late Bloomers spoke to me deeply as a parent of two millennials and as a coach to many new college grads (the children of my friends and associates). It’s a bracing tonic for the anxiety they are swimming through, with a facts-based approach to help us all calm down.”—Robin Wolaner, founder of Parenting magazine
Author: D. J. D. Stanley Publisher: Rowman & Littlefield ISBN: 1493035363 Category : Business & Economics Languages : en Pages : 273
Book Description
Over the past 40 years, Tom Stanley and his daughter Sarah Stanley Fallaw have been involved in research examining how self-made, economically successful Americans became that way. Despite the publication of The Millionaire Next Door, The Millionaire Mind, and others, myths about wealth in American still abound. Government officials, journalists, and many American still tend to confuse income with wealth. A new generation of household financial managers are hearing from so-called experts in personal financial management due to the proliferation of the cottage industry of financial blogs, podcasts, and the like. In many cases, these outlets are simply experiences shared without science, case studies without data based on broader populations. Therefore, the authors decided to take another look at millionaires in the United States to examine what changes could be seen 20 years after the original publication of The Millionaire Next Door. In this book the authors highlight how specific decisions, behaviors, and characteristics align with the discipline of wealth building, covering areas such as consumption, budgeting, careers, investing, and financial management in general. They include results from quantitative studies of wealth as well as case studies of individuals who have been successful in building wealth. They discuss general paths to building wealth on your own, focusing specifically on careers and lifestyles associated with each path, and what it takes to be successful in each.
Author: Phillip Lopate Publisher: Anchor ISBN: 0593312813 Category : Literary Collections Languages : en Pages : 546
Book Description
A one-of-a-kind anthology of American essays on a wide range of subjects by a dazzling array of mid-century writers at the top of their form—from Normal Mailer to James Baldwin to Joan Didion—selected by acclaimed essayist Phillip Lopate The three decades that followed World War II were an exceptionally fertile period for American essays. The explosion of journals and magazines, the rise of public intellectuals, and breakthroughs in the arts inspired a flowering of literary culture. At the same time, the many problems that confronted mid-century America—racism, sexism, nuclear threat, war, poverty, and environmental degradation among them—proved fruitful topics for America's best minds. In The Golden Age of the American Essay, Phillip Lopate assembles a dazzling array of famous writers, critics, sociologists, theologians, historians, activists, theorists, humorists, poets, and novelists. Here are writers like James Agee, E. B. White, A. J. Liebling, Randall Jarrell, and Mary McCarthy, pivoting from the comic indignities of daily life to world peace, consumerism, and restaurants in Paris. Here is Norman Mailer on Jackie Kennedy, Vladimir Nabokov on Lolita, Martin Luther King, Jr.'s "Letter from Birmingham Jail," and Richard Hofstadter's "The Paranoid Style in American Politics." Here are Gore Vidal, Rachel Carson, James Baldwin, Susan Sontag, John Updike, Joan Didion, and many more, in a treasury of brilliant writing that has stood the test of time.
Author: Meaghan O'Connell Publisher: Little, Brown ISBN: 0316393835 Category : Family & Relationships Languages : en Pages : 169
Book Description
A raw, funny, and fiercely honest account of becoming a mother before feeling like a grown up. When Meaghan O'Connell got accidentally pregnant in her twenties and decided to keep the baby, she realized that the book she needed -- a brutally honest, agenda-free reckoning with the emotional and existential impact of motherhood -- didn't exist. So she decided to write it herself. And Now We Have Everything is O'Connell's exploration of the cataclysmic, impossible-to-prepare-for experience of becoming a mother. With her dark humor and hair-trigger B.S. detector, O'Connell addresses the pervasive imposter syndrome that comes with unplanned pregnancy, the fantasies of a "natural" birth experience that erode maternal self-esteem, post-partum body and sex issues, and the fascinating strangeness of stepping into a new, not-yet-comfortable identity. Channeling fears and anxieties that are still taboo and often unspoken, And Now We Have Everything is an unflinchingly frank, funny, and visceral motherhood story for our times, about having a baby and staying, for better or worse, exactly yourself. Smart, funny, and true in all the best ways, this book made me ache with recognition." -- Cheryl Strayed
Author: Esther Thorson Publisher: Psychology Press ISBN: 1134780222 Category : Business & Economics Languages : en Pages : 397
Book Description
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Author: Katrine Marçal
Author: Katrine Marçal
Author: Brendan Kane
Author: Brigitte Biehl
Author: Khloé Kardashian
Author: Julie Houts
Author: Rich Karlgaard
Author: D. J. D. Stanley
Author: Phillip Lopate
Author: Meaghan O'Connell
Author: Esther Thorson