Advertising Media Planning PDF Download

Author: Larry D. Kelley
Publisher: Routledge
ISBN: 9780765626356
Category : Advertising media planning
Languages : en
Pages : 0

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Book Description
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

Author: Kadri Aavik
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110647869
Category : History
Languages : en
Pages : 289

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Book Description
This book focuses on the multiple and diverse masculinities ‘at work’. Spanning both historical approaches to the rise of ‘profession’ as a marker of masculinity, and critical approaches to the current structures of management, employment and workplace hierarchy, the book questions what role masculinity plays in cultural understandings, affective experiences and mediatised representations of a professional ‘career’.

Author: John D. Krumboltz
Publisher: Taylor & Francis
ISBN: 9780030782053
Category : Behavior therapy
Languages : en
Pages : 532

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Book Description

Author: Lawrence J. Quirk
Publisher: University Press of Kentucky
ISBN: 0813144116
Category : Biography & Autobiography
Languages : en
Pages : 344

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Book Description
" Joan Crawford: The Essential Biography explores the life and career of one of Hollywood's great dames. She was a leading film personality for more than fifty years, from her beginnings as a dancer in silent films of the 1920s, to her portrayals of working-class shop girls in the Depression thirties, to her Oscar-winning performances in classic films such as Mildred Pierce. Crawford's legacy has become somewhat tarnished in the wake of her daughter Christina's memoir, Mommie Dearest, which turned her into a national joke. Today, many picture Crawford only as a wire hanger-wielding shrew rather than the personification of Hollywood glamour. This new biography of Crawford sets the record straight, going beyond the gossip to find the truth about the legendary actress. The authors knew Crawford well and conducted scores of interviews with her and many of her friends and co-stars, including Frank Capra, George Cukor, Nicholas Ray, and Sidney Greenstreet. Far from a whitewash -- Crawford was indeed a colorful and difficult character -- Joan Crawford corrects many lies and tells the story of one of Hollywood's most influential stars, complete with on-set anecdotes and other movie lore. Through extensive interviews, in-depth analysis, and evaluation of her films and performances -- both successes and failures -- Lawrence J. Quirk and William Schoell present Crawford's story as both an appreciation and a reevaluation of her extraordinary life and career. Filled with new interviews, Joan Crawford tells the behind-the-scenes story of the Hollywood icon. Lawrence J. Quirk is the author of many books on film, including Bob Hope: The Road Well-Traveled. William Schoell is the author of several entertainment-related books, including Martini Man: The Life of Dean Martin.

Author: Chris Guillebeau
Publisher: Penguin
ISBN: 0399536108
Category : Self-Help
Languages : en
Pages : 257

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Book Description
If you've ever thought, "There must be more to life than this," The Art of Non-Conformity is for you. Based on Chris Guillebeau's popular online manifesto "A Brief Guide to World Domination," The Art of Non-Conformity defies common assumptions about life and work while arming you with the tools to live differently. You'll discover how to live on your own terms by exploring creative self-employment, radical goal-setting, contrarian travel, and embracing life as a constant adventure. Inspired and guided by Chris's own story and those of others who have pursued unconventional lives, you can devise your own plan for world domination-and make the world a better place at the same time.

Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 1250238005
Category : Business & Economics
Languages : en
Pages : 302

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Book Description
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Author:
Publisher:
ISBN: 9781933452524
Category : City traffic
Languages : en
Pages : 215

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Book Description
This report has been developed in response to widespread interest for improving both mobility choices and community character through a commitment to creating and enhancing walkable communities. Many agencies will work towards these goals using the concepts and principles in this report to ensure the users, community and other key factors are considered in the planning and design processes used to develop walkable urban thoroughfares.

Author: Steve Alcorn
Publisher: Createspace Independent Publishing Platform
ISBN: 9781470102616
Category : Authorship
Languages : en
Pages : 0

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Book Description
Have you started a novel, only to get part way into the manuscript and find yourself stuck? Or do you have an idea for a novel, but aren't sure where to begin? Have you completed a first draft, but feel it doesn't quite have the luster of professional writing? In this lively and fun-to-read guide, Steve Alcorn shows you the remedies you need to achieve success. Step by step, you'll breathe life into old manuscripts, create new novels that read like bestsellers, and put the spark back into your writing life. Topics include: Story Structure Character Building Viewpoint Tense Voice Setting Conflict Suspense Mystery Dialogue Writing Big Beginnings and Endings Getting Published Whether you're a first time novelist still planning your story, or an experienced author looking for ways to bring your fiction to life, How to Fix Your Novel is the ideal prescription.

Author: Nicholas Jennings
Publisher: Penguin
ISBN: 014319920X
Category : Biography & Autobiography
Languages : en
Pages : 345

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Book Description
NATIONAL BESTSELLER A 2023 ROLLING STONE RECOMMENDED BOOK Shortlisted for the 2017 Legislative Assembly of Ontario Speaker's Book Award Nominated for the 2018 Heritage Toronto Award - Historical Writing: Book “The preeminent account of the late singer's life.” —Rolling Stone The definitive, full-access story of the life and songs of Canada's legendary troubadour Gordon Lightfoot’s name is synonymous with timeless songs about trains and shipwrecks, rivers and highways, lovers and loneliness. His music defined the folk-pop sound of the 1960s and ‘70s, topped charts and sold millions. He is unquestionably Canada’s greatest songwriter, and an international star who has performed on the world’s biggest stages. While Lightfoot’s songs are well known, the man behind them is elusive. He’s never allowed his life to be chronicled in a book—until now. Biographer Nick Jennings has had unprecedented access to the notoriously reticent musician. Lightfoot takes us deep inside the artist’s world, from his idyllic childhood in Orillia, the wild sixties, and his canoe trips into Canada’s North to his heady times atop the music world. Jennings explores the toll that success took on his personal life—including his troubled relationships, his battle with alcohol and his near-death experiences—and the extraordinary drive and tenacity that pulled him through it all. Rich in voices from fellow musicians, close friends, Lightfoot’s family and the singer’s own reminiscences, the biography tells the stories behind some of his best-known love songs, including “Beautiful” and “Song for a Winter’s Night,” as well as the infidelity and divorce that resulted in classics like “Sundown” and “If You Could Read My Mind.” Kris Kristofferson has called Lightfoot’s songs “some of the most beautiful and lasting music of our time.” Lightfoot is an unforgettable portrait of a treasured singer-songwriter, an artist whose work has been covered by everyone from Joni Mitchell, Barbra Streisand and Nico to Bob Dylan, Elvis Presley and Gord Downie. Revealing and insightful, Lightfoot is both an inspiring story of redemption and an exhilarating read.

Author: Gerald R. Allen
Publisher: TFH Publications
ISBN:
Category : Nature
Languages : en
Pages : 248

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Book Description
All 180+ species are covered in the text, most are illustrated with colour photos; includes detailed descriptions, synopsis of natural history and range map for each.