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Author: Jane Applegate Publisher: ISBN: Category : Languages : en Pages :
Book Description
getAbstract Summary: Get the key points from this book in less than 10 minutes.Jane Applegate's book is an idea journal for the budding entrepreneur. No one business can use all these ideas, every business owner will be able to use a few of the ideas Applegate mentions. Some of her great ideas are specific to a single type of business. Other ideas sound fine, but deal with areas that are difficult for an entrepreneur to control. The book's big drawback is that it lacks an over-reaching strategy. It is a set of disconnected ideas, which makes it more useful as a brainstorming tool than as anything you would use as the basis of a business. It doesn't tell you how to create a marketing plan, but it gives you marketing ideas you can incorporate into the plan you develop. getAbstract recommends this book to owners of relatively new, small businesses who are hungry for a few ideas to move it further along. [Note: many of the ideas are specific to the United States.]Book Publisher:Bloomberg Press
Author: Jane Applegate Publisher: ISBN: Category : Languages : en Pages :
Book Description
getAbstract Summary: Get the key points from this book in less than 10 minutes.Jane Applegate's book is an idea journal for the budding entrepreneur. No one business can use all these ideas, every business owner will be able to use a few of the ideas Applegate mentions. Some of her great ideas are specific to a single type of business. Other ideas sound fine, but deal with areas that are difficult for an entrepreneur to control. The book's big drawback is that it lacks an over-reaching strategy. It is a set of disconnected ideas, which makes it more useful as a brainstorming tool than as anything you would use as the basis of a business. It doesn't tell you how to create a marketing plan, but it gives you marketing ideas you can incorporate into the plan you develop. getAbstract recommends this book to owners of relatively new, small businesses who are hungry for a few ideas to move it further along. [Note: many of the ideas are specific to the United States.]Book Publisher:Bloomberg Press
Author: Jane Applegate Publisher: John Wiley & Sons ISBN: 1118067711 Category : Business & Economics Languages : en Pages : 336
Book Description
Completely revised and updated edition of this very popular and successful small business book The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great Stuff!" In this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business expert and consultant Jane Applegate shares new, powerful, creative, simple, and proven approaches for building a better small business. Details how business owners can use online marketing and social networking more effectively Offers timely strategies for thriving in challenging economic times Includes scores of real-life success stories and all-new interviews with small-business owners, experts, and VIP's including Guy Kawasaki, Kay Koplovitz, and Michael Bloomberg It may be small, but your business is a big deal to you, your customers, and employees. 201 Great Ideas provides lively, practical strategies to help you manage, grow, and promote your business.
Author: Jane Applegate Publisher: John Wiley & Sons ISBN: 0470919663 Category : Business & Economics Languages : en Pages : 336
Book Description
Completely revised and updated edition of this very popular and successful small business book The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great Stuff!" In this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business expert and consultant Jane Applegate shares new, powerful, creative, simple, and proven approaches for building a better small business. Details how business owners can use online marketing and social networking more effectively Offers timely strategies for thriving in challenging economic times Includes scores of real-life success stories and all-new interviews with small-business owners, experts, and VIP's including Guy Kawasaki, Kay Koplovitz, and Michael Bloomberg It may be small, but your business is a big deal to you, your customers, and employees. 201 Great Ideas provides lively, practical strategies to help you manage, grow, and promote your business.
Author: Kari Chapin Publisher: Storey Publishing ISBN: 1603429891 Category : Business & Economics Languages : en Pages : 273
Book Description
Addresses all aspects of turning a creative interest into a profitable business, covering business planning, licensing, budgeting, time management, and legal issues.
Author: Richard Branson Publisher: Penguin ISBN: 0143130544 Category : Business & Economics Languages : en Pages : 386
Book Description
From the trailblazing founder and CEO of the Virgin Group, a powerful argument for using business to make a positive impact in the world. Richard Branson, one of the world’s most famous and admired business leaders, argues that it’s time to turn capitalism upside down—to shift our values from an exclusive focus on profit to also caring for people, communities and the planet. As he writes, “My message is a simple one: business as usual isn’t working. In fact, it’s ‘business as usual’ that’s wrecking our planet. Resources are being used up; the air, the sea, the land—are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can’t afford a dollar a day for life-saving medicine. . . . Prophesying doom and gloom is simply not my style. . . . I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business can be a force for good. By that I mean doing good is good for business.” Screw Business as Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.
Author: David J. Bland Publisher: John Wiley & Sons ISBN: 1119551412 Category : Business & Economics Languages : en Pages : 369
Book Description
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Author: BusinessNews Publishing, Publisher: Primento ISBN: 2806243246 Category : Business & Economics Languages : en Pages : 30
Book Description
The must-read summary of Paul and Sarah Edwards and Laura C. Douglas' book: "Getting Business to Come to You: Everything You Need to Do Your Own Advertising & Sales Promotions". This complete summary of the ideas from Paul and Sarah Edwards and Laura C. Douglas' book "Getting Business To Come To You" shows that the only truly essential element for a successful business is having enough people to buy your product or service week after week. In other words, marketing is the life blood of any business. Marketing does not necessarily require you to be on the road. The authors suggest that there are effective ways of maintaining a business profile, so that people come to do business with you of their own accord. This requires an effective, high profile strategy that any business can develop for themselves if they use the right techniques. There’s no single magic strategy that works for every business. Marketing will always be an ongoing, experimental process that in the final analysis must stand or fall on its own merits. The key is not to rely on any one method exclusively, but to have a wide range of marketing activities underway all the time. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Getting Business To Come To You" and discover how to grow your business.
Author: Shortcut Edition Publisher: Shortcut Edition ISBN: Category : Business & Economics Languages : en Pages : 23
Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover the secrets of a small business that works, and understand why so many startups fail. *You will also discover that : working hard and being an efficient technician is not enough to build a viable business; a business needs a vision, clear goals and a rigorously defined method to achieve them; the franchise model, where every business is anchored in a clearly codified concept and operation, is a reference example; the core of a company's offering is not the product it seeks to sell, but the experience or benefit it offers to the customer; a business should not represent the center of its creator's universe, but a means to achieve the life he desires and a reflection of the values that animate it. *Of the number of businesses that are being set up every day, many do not manage to survive. Yet many are based on interesting ideas and carried by competent and determined people. Unfortunately, their idea of entrepreneurship is sometimes inadequate. A good product and a lot of work is not enough to succeed. A company must be built as a true concept, which requires vision and method. *Buy now the summary of this book for the modest price of a cup of coffee!
Author: Steven D. Strauss Publisher: John Wiley & Sons ISBN: 111823877X Category : Business & Economics Languages : en Pages : 599
Book Description
An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
Author: Jane Applegate
Author: Jane Applegate
Author: Jane Applegate
Author: Jane Applegate
Author: 
Author: Kari Chapin
Author: Richard Branson
Author: David J. Bland
Author: BusinessNews Publishing,
Author: Shortcut Edition
Author: Steven D. Strauss