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Author: Selina Oppenheim Publisher: ISBN: Category : Art portfolios Languages : en Pages : 148
Book Description
It used to be that art directors, creative professionals, and producers hired talent based on reputation, networking, and personal relationships. Today’s ultracompetitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a “killer” portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines. InPortfolios That Sell, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive, and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers, and illustrators, Oppenheim demonstrates how today’s commercial photographer can communicate expertise, experience, and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of no-fail tips and practical advice for effective marketing, self-promotion, and client relationships, Portfolios That Sell is an indispensable guide for the photographer who wants financial as well as artistic success. • Filled with scores of high-quality images taken for real-life clients • Presents important information about a timely, practical subject • A unique look at the business strategies as well as the artistic concerns of preparing a winning portfolio
Author: Selina Oppenheim Publisher: ISBN: Category : Art portfolios Languages : en Pages : 148
Book Description
It used to be that art directors, creative professionals, and producers hired talent based on reputation, networking, and personal relationships. Today’s ultracompetitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a “killer” portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines. InPortfolios That Sell, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive, and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers, and illustrators, Oppenheim demonstrates how today’s commercial photographer can communicate expertise, experience, and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of no-fail tips and practical advice for effective marketing, self-promotion, and client relationships, Portfolios That Sell is an indispensable guide for the photographer who wants financial as well as artistic success. • Filled with scores of high-quality images taken for real-life clients • Presents important information about a timely, practical subject • A unique look at the business strategies as well as the artistic concerns of preparing a winning portfolio
Author: Melissa Milar Publisher: ISBN: Category : Commercial photography Languages : en Pages : 648
Book Description
Indicates names, addresses, people to contact, types of pictures to submit, and pay rates for magazine, book, greeting card, and calendar publishers, advertising and public-relations agencies, and audio-visual firms, and discusses business and technical matters.
Author: Michael Willins Publisher: ISBN: Category : Photography Languages : en Pages : 164
Book Description
The Photographer's Market Guide to Photo Submission and Portfolio Formats leads you through the Photography-submission-and-selling maze. Picture this, a guide that offers advice on submitting your work, tracking your pictures and selling your photos; business basics, such as releases, contracts, image archiving and invoicing; promotions, with tips on press releases, tearsheets, networking, phone sales and gimmicks; copyright, and the nitty-gritty details on protecting your work and knowing your rights; building a high-impact portfolio, from zippered carriers to electronic presentations and websites; and establishing clients, with advice on approaching ad agencies, publishers, corporations and galleries. Sample letters, releases, packaging and mailing guidelines, and more serve as quick references for your photo-submission needs.
Author: Richard Weisgrau Publisher: Simon and Schuster ISBN: 1581159889 Category : Performing Arts Languages : en Pages : 287
Book Description
This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances.
Author: Entrepreneur magazine Publisher: Entrepreneur Press ISBN: 1613082517 Category : Business & Economics Languages : en Pages : 989
Book Description
Picture Yourself a Success If you have a talent for snapping great pictures, why not turn your hobby into a lucrative business? You can take portraits in a studio or on location, submit photos as a freelancer to newspapers and magazines, frame and display your favorite shots in a gallery, or record special events like weddings and sweet sixteen parties. No matter where your talents and interests lie, you can make a bundle from your work with this expert advice. Learn how to: Set up a functional studio and build a portfolio Choose the right equipment for all types of photos-and find great deals on the cameras and accessories you need Find paying jobs and market yourself professionally Get great exposure for your work at art festivals, contests, galleries, local businesses and more Protect yourself from legal concerns such as copyright infringement and privacy issues Whether you want to earn a little extra money with a part-time business or set yourself up as a full-time, professional photographer, all the information you need to succeed is inside. This kit includes: • Essential industry and business-specific startup steps with worksheets, calculators, checklists and more. • Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years. • Downloadable, customizable business letters, sales letters, and other sample documents. • Entrepreneur’s Small Business Legal Toolkit.
Author: Susan Sontag Publisher: Farrar, Straus and Giroux ISBN: 1466853573 Category : Social Science Languages : en Pages : 146
Book Description
A brilliant, clear-eyed consideration of the visual representation of violence in our culture--its ubiquity, meanings, and effects. Considered one of the greatest critics of her generation, Susan Sontag followed up her monumental On Photography with an extended study of human violence, reflecting on a question first posed by Virginia Woolf in Three Guineas: How in your opinion are we to prevent war? "For a long time some people believed that if the horror could be made vivid enough, most people would finally take in the outrageousness, the insanity of war." One of the distinguishing features of modern life is that it supplies countless opportunities for regarding (at a distance, through the medium of photography) horrors taking place throughout the world. But are viewers inured—or incited—to violence by the depiction of cruelty? Is the viewer’s perception of reality eroded by the daily barrage of such images? What does it mean to care about the sufferings of others far away? First published more than twenty years after her now classic book On Photography, which changed how we understand the very condition of being modern, Regarding the Pain of Others challenges our thinking not only about the uses and means of images, but about how war itself is waged (and understood) in our time, the limits of sympathy, and the obligations of conscience.
Author: Franklin H. Silverman Publisher: Atlantic Path Publishing ISBN: 9780972816434 Category : New business enterprises Languages : en Pages : 212
Book Description
As the publishing industry evolves and self-publishing becomes more common, many guides have sprung up to help authors through the process; Silverman aims his at fellow academics who are interested in self-publishing textbooks. In addition to general information (the benefits and risks of self-publishing, how it works, technical details, and market
Author: Selina Oppenheim
Author: Selina Oppenheim
Author: Melissa Milar
Author: Michael Willins
Author: Richard Weisgrau
Author: Stephen Gill
Author: Entrepreneur magazine
Author: Susan Sontag
Author: John Shaw
Author: 
Author: Franklin H. Silverman