Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 208
Book Description
Copywriting Classics: 2001 greatest headlines ever written
50 Biggest Website Mistakes
Author: Bret Ridgway
Publisher: Morgan James Publishing
ISBN: 1600379737
Category : Business & Economics
Languages : en
Pages : 182
Book Description
50 Biggest Website Mistakes is for you if: You want to improve the appearance of your website, You want your website to convert more visitors into buyers, You want to get visitors to stay longer on your site, You want to have a better understanding of what your webmaster should be doing for you, and You want to learn some of the trick of the trace that will set your site apart from your competition. This book was written to help people get more success out of their website and online business. The information comes from the combined efforts of Frank Deardurff III and Bret Ridgway, who together have well over 25 years of online marketing experience and have an established presence in the online marketing community. You’ll find that the information contained in the book can quickly become your “Checklist” for your online business -- either for yourself or your marketing assistant.
Publisher: Morgan James Publishing
ISBN: 1600379737
Category : Business & Economics
Languages : en
Pages : 182
Book Description
50 Biggest Website Mistakes is for you if: You want to improve the appearance of your website, You want your website to convert more visitors into buyers, You want to get visitors to stay longer on your site, You want to have a better understanding of what your webmaster should be doing for you, and You want to learn some of the trick of the trace that will set your site apart from your competition. This book was written to help people get more success out of their website and online business. The information comes from the combined efforts of Frank Deardurff III and Bret Ridgway, who together have well over 25 years of online marketing experience and have an established presence in the online marketing community. You’ll find that the information contained in the book can quickly become your “Checklist” for your online business -- either for yourself or your marketing assistant.
The Big Book of Words That Sell
Author: Robert W. Bly
Publisher: Simon and Schuster
ISBN: 1510741763
Category : Business & Economics
Languages : en
Pages : 306
Book Description
The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.
Publisher: Simon and Schuster
ISBN: 1510741763
Category : Business & Economics
Languages : en
Pages : 306
Book Description
The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.
Mistakes Authors Make
Author: Rick Frishman
Publisher: Morgan James Publishing
ISBN: 1630474584
Category : Language Arts & Disciplines
Languages : en
Pages : 302
Book Description
“Features 50 of the most common errors book authors make in writing, publishing, and promoting their books.” —John Kremer, author of 1001 Ways to Market Your Books The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it’s easy for you to make critical mistakes that can set you off course and significantly decrease your chances for success. How many of the 50 biggest author mistakes are you making? When you learn to avoid them, you can greatly enhance your chances for success in the publishing world. In this insider’s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway, and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You’ll learn: How to master media and other key marketing channels authors should use Keys to capturing the browsing buyer in bookstores and online The new publishing landscape and how it impacts you How to increase the readability of your book so readers keep coming back How your book is the key piece of your own information marketing empire And much, much more “If you want to write a book or make sure that your book is a smashing success read this now and take action! You’ll be amazed at the difference it will make in your success!” —John Assaraf, New York Times–bestselling author of Innercise and The Answer “I LOVE the book so far! Clear-concise-comprehensive with practical info the aspiring author needs!” —Laura Venecia Rodriguez, author of Yoga at Home
Publisher: Morgan James Publishing
ISBN: 1630474584
Category : Language Arts & Disciplines
Languages : en
Pages : 302
Book Description
“Features 50 of the most common errors book authors make in writing, publishing, and promoting their books.” —John Kremer, author of 1001 Ways to Market Your Books The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it’s easy for you to make critical mistakes that can set you off course and significantly decrease your chances for success. How many of the 50 biggest author mistakes are you making? When you learn to avoid them, you can greatly enhance your chances for success in the publishing world. In this insider’s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway, and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You’ll learn: How to master media and other key marketing channels authors should use Keys to capturing the browsing buyer in bookstores and online The new publishing landscape and how it impacts you How to increase the readability of your book so readers keep coming back How your book is the key piece of your own information marketing empire And much, much more “If you want to write a book or make sure that your book is a smashing success read this now and take action! You’ll be amazed at the difference it will make in your success!” —John Assaraf, New York Times–bestselling author of Innercise and The Answer “I LOVE the book so far! Clear-concise-comprehensive with practical info the aspiring author needs!” —Laura Venecia Rodriguez, author of Yoga at Home
The Newsletter Yearbook/directory
2001 Greatest Headlines Ever Written
Author: Carl Galletti
Publisher: Createspace Independent Publishing Platform
ISBN: 9781979805674
Category :
Languages : en
Pages : 92
Book Description
The single most important thing you can do to dramatically improve your advertising and marketing is to come up with better headlines. And there is no better way to do that than to study the greatest headlines ever written. As David Ogilvy said: "On the average, five times as many people read the headlines as read the body copy...It follows that unless your headline sells your product, you have wasted 90 percent of your money...headlines, more than anything else, decide the success or failure of an advertisement" Top marketing expert, Jay Abraham, said: "By merely changing the headline, the number of new prospects and sales can increase up to 17 times. That's 1,700% leverage." Don Belding added: "selling punch in your headline is about the most important thing." John Caples joined in: "I have seen one mail order advertisement actually sell, not twice as much, not three times as much, but 19 1/2 times as much goods as another...The difference was that one used the right appeal and the other used the wrong appeal...The appeal is usually expressed in the headline" "If the headline of an advertisement is poor, the best copywriter in the world can't write copy that will sell the goods...because, if the headline is poor, the copy will not be read. And copy that is not read does not sell goods. On the other hand, if the headline is a good one, it is a relatively simple matter to write the copy." Vic Schwab said: "...Perhaps you have read somewhere that 50 per cent of the value of an entire advertisement is represented by the headline itself. Or 70 per cent. Or 80 per cent. The truth is that you cannot possibly evaluate it in percentages...it is the headline that gets people into the copy...the copywriter's aim in life should be to try to make it harder for people to pass up his advertisement than to read it. And right in his headline he takes the first, and truly giant, step on the road to that goal." Andy Byrne says this: "The problem with many advertisers, and even with advertising writers, is that they don't appreciate how much the headline can affect the response of the advertisement...two headlines were tested against each other...the second pulled 300 percent more...Another headline test...The second headline actually pulled five times as many Claude Hopkins said: "It is not uncommon for a change in headlines to multiply returns from five to ten times over...It is a basic law in advertising that no advertisement is better than its headline" There's no better way to write great headlines than to study other great headlines. This book has 2001 of them. Take each that you like and write it down on a separate 3x5 index card. When you're ready to create your headline, shuffle through the cards, not to copy but to be inspired. You'll soon find ideas jumping out at you. Now you're on your way to great results. Each and every one of the headlines in this book is a proven winner. Chances are that many of them can be quickly and easily adapted to your own special needs. They will save you countless hours of time and effort. And bring you thousands of dollars in increased profits from your advertising. No need to struggle trying to come up with an effective headline. It doesn't have to be that way anymore because this book makes it easy. It saves you hundreds of hours and untold expense trying to assemble a collection likes this. You'd have to study hundreds of publications to select the winning headlines. So, having a convenient, easy to use collection like this is a real time and money saver. But it's real value is in the results you'll get with better headlines. It doesn't matter whether you are writing ads for your web pages, email, a magazine, a sales letter, or whatever, this book will inspire you to write better headlines that will multiply your results way beyond it's small investment. The increased profits from just one ad alone should easily repay you many times over. And you'll be able to use it for every ad you write
Publisher: Createspace Independent Publishing Platform
ISBN: 9781979805674
Category :
Languages : en
Pages : 92
Book Description
The single most important thing you can do to dramatically improve your advertising and marketing is to come up with better headlines. And there is no better way to do that than to study the greatest headlines ever written. As David Ogilvy said: "On the average, five times as many people read the headlines as read the body copy...It follows that unless your headline sells your product, you have wasted 90 percent of your money...headlines, more than anything else, decide the success or failure of an advertisement" Top marketing expert, Jay Abraham, said: "By merely changing the headline, the number of new prospects and sales can increase up to 17 times. That's 1,700% leverage." Don Belding added: "selling punch in your headline is about the most important thing." John Caples joined in: "I have seen one mail order advertisement actually sell, not twice as much, not three times as much, but 19 1/2 times as much goods as another...The difference was that one used the right appeal and the other used the wrong appeal...The appeal is usually expressed in the headline" "If the headline of an advertisement is poor, the best copywriter in the world can't write copy that will sell the goods...because, if the headline is poor, the copy will not be read. And copy that is not read does not sell goods. On the other hand, if the headline is a good one, it is a relatively simple matter to write the copy." Vic Schwab said: "...Perhaps you have read somewhere that 50 per cent of the value of an entire advertisement is represented by the headline itself. Or 70 per cent. Or 80 per cent. The truth is that you cannot possibly evaluate it in percentages...it is the headline that gets people into the copy...the copywriter's aim in life should be to try to make it harder for people to pass up his advertisement than to read it. And right in his headline he takes the first, and truly giant, step on the road to that goal." Andy Byrne says this: "The problem with many advertisers, and even with advertising writers, is that they don't appreciate how much the headline can affect the response of the advertisement...two headlines were tested against each other...the second pulled 300 percent more...Another headline test...The second headline actually pulled five times as many Claude Hopkins said: "It is not uncommon for a change in headlines to multiply returns from five to ten times over...It is a basic law in advertising that no advertisement is better than its headline" There's no better way to write great headlines than to study other great headlines. This book has 2001 of them. Take each that you like and write it down on a separate 3x5 index card. When you're ready to create your headline, shuffle through the cards, not to copy but to be inspired. You'll soon find ideas jumping out at you. Now you're on your way to great results. Each and every one of the headlines in this book is a proven winner. Chances are that many of them can be quickly and easily adapted to your own special needs. They will save you countless hours of time and effort. And bring you thousands of dollars in increased profits from your advertising. No need to struggle trying to come up with an effective headline. It doesn't have to be that way anymore because this book makes it easy. It saves you hundreds of hours and untold expense trying to assemble a collection likes this. You'd have to study hundreds of publications to select the winning headlines. So, having a convenient, easy to use collection like this is a real time and money saver. But it's real value is in the results you'll get with better headlines. It doesn't matter whether you are writing ads for your web pages, email, a magazine, a sales letter, or whatever, this book will inspire you to write better headlines that will multiply your results way beyond it's small investment. The increased profits from just one ad alone should easily repay you many times over. And you'll be able to use it for every ad you write
The Best War Ever
Author: Sheldon Rampton
Publisher: Penguin
ISBN: 144062500X
Category : Political Science
Languages : en
Pages : 181
Book Description
The war in Iraq may be remembered as the point at which the propaganda model perfected in the twentieth century stopped working: the world is too complex, information is too plentiful, and-as events in Iraq reveal- propaganda makes bad policy. The Best War Ever is about a war that was devised in fantasy and lost in delusion. It highlights the futility of lying to oneself and others in matters of life and death. And it offers lessons to the current generation so that, at least in our time, this never happens again. As the team of Rampton and Stauber show in their first new book since President Bush's reelection, the White House seems to have fooled no one as much as itself in the march toward a needless (from a security perspective) war in Iraq. As the authors argue, one of the most tragic consequences of the Bush administration's reliance on propaganda is its disdain for realistic planning in matters of war. Repeatedly, when faced with predictions of problems, U.S. policymakers dismissed the warnings of Iraq experts, choosing instead to promulgate its version of the war through conservative media outlets and PR campaigns. The result has been too few troops on the ground to maintain security; failure to anticipate the insurgency; and oblivious disregard, even contempt, for critics in either party who attempted to assess the human and economic costs of the war. Even now that withdrawal seems imminent, however, the administration and its allies continue their cover-ups: downplaying civilian deaths and military injuries; employing marketing buzzwords like "victory" repeatedly to shore up public opinion; and botched attempts, through third-party PR firms, at creating phony news. The Bush administration entered Iraq believing that its moral, technological, and military superiority would ensure victory abroad, and that its mastery of the politics would win support at home. Instead, it found a morass of problems that do not lend themselves to moralistic, technological, or propaganda-based solutions.
Publisher: Penguin
ISBN: 144062500X
Category : Political Science
Languages : en
Pages : 181
Book Description
The war in Iraq may be remembered as the point at which the propaganda model perfected in the twentieth century stopped working: the world is too complex, information is too plentiful, and-as events in Iraq reveal- propaganda makes bad policy. The Best War Ever is about a war that was devised in fantasy and lost in delusion. It highlights the futility of lying to oneself and others in matters of life and death. And it offers lessons to the current generation so that, at least in our time, this never happens again. As the team of Rampton and Stauber show in their first new book since President Bush's reelection, the White House seems to have fooled no one as much as itself in the march toward a needless (from a security perspective) war in Iraq. As the authors argue, one of the most tragic consequences of the Bush administration's reliance on propaganda is its disdain for realistic planning in matters of war. Repeatedly, when faced with predictions of problems, U.S. policymakers dismissed the warnings of Iraq experts, choosing instead to promulgate its version of the war through conservative media outlets and PR campaigns. The result has been too few troops on the ground to maintain security; failure to anticipate the insurgency; and oblivious disregard, even contempt, for critics in either party who attempted to assess the human and economic costs of the war. Even now that withdrawal seems imminent, however, the administration and its allies continue their cover-ups: downplaying civilian deaths and military injuries; employing marketing buzzwords like "victory" repeatedly to shore up public opinion; and botched attempts, through third-party PR firms, at creating phony news. The Bush administration entered Iraq believing that its moral, technological, and military superiority would ensure victory abroad, and that its mastery of the politics would win support at home. Instead, it found a morass of problems that do not lend themselves to moralistic, technological, or propaganda-based solutions.
Journalism
Author: Tony Harcup
Publisher: SAGE
ISBN: 9780761974994
Category : Education
Languages : en
Pages : 208
Book Description
'Journalism' offers a wide-ranging introduction to journalism, which combines the experience and advice of practising journalists with insights gained by its academic study.
Publisher: SAGE
ISBN: 9780761974994
Category : Education
Languages : en
Pages : 208
Book Description
'Journalism' offers a wide-ranging introduction to journalism, which combines the experience and advice of practising journalists with insights gained by its academic study.
Subediting and Production for Journalists
Author: Tim Holmes
Publisher: Routledge
ISBN: 1136500707
Category : Language Arts & Disciplines
Languages : en
Pages : 279
Book Description
The new edition of Subediting and Production for Journalists is a concise, clear and contemporary introduction to the skills required for subediting newspapers, magazines and websites. Tim Holmes describes how subediting has developed, from the early days of print to the modern era of the internet browser and social media, and explores the many challenges for the sub working today. Using numerous practical examples drawn from print and online, Subediting and Production for Journalists introduces the various techniques employed by the sub to help make the written word stand out on the page, including: subbing news and features for sense and style writing headlines and sells making copy legally safe understanding production, using software packages and content management systems editing and rewriting stories for online publication creating suitable page furniture for websites handling and sizing pictures digitally handling audio and video. Subediting and Production for Journalists is the perfect guide for all those with an interest in subbing in today’s multimedia environments, as well as anyone wanting to see their words come to life.
Publisher: Routledge
ISBN: 1136500707
Category : Language Arts & Disciplines
Languages : en
Pages : 279
Book Description
The new edition of Subediting and Production for Journalists is a concise, clear and contemporary introduction to the skills required for subediting newspapers, magazines and websites. Tim Holmes describes how subediting has developed, from the early days of print to the modern era of the internet browser and social media, and explores the many challenges for the sub working today. Using numerous practical examples drawn from print and online, Subediting and Production for Journalists introduces the various techniques employed by the sub to help make the written word stand out on the page, including: subbing news and features for sense and style writing headlines and sells making copy legally safe understanding production, using software packages and content management systems editing and rewriting stories for online publication creating suitable page furniture for websites handling and sizing pictures digitally handling audio and video. Subediting and Production for Journalists is the perfect guide for all those with an interest in subbing in today’s multimedia environments, as well as anyone wanting to see their words come to life.
Chicken Soup for the Soul: The Best Advice I Ever Heard
Author: Amy Newmark
Publisher: Simon and Schuster
ISBN: 1611592844
Category : Self-Help
Languages : en
Pages : 352
Book Description
You’ll read great advice in these pages about how to live your life to the fullest, achieve success in your career or vocation, keep your marriage fresh, and raise happy, healthy children. Have a few words of wisdom changed everything for you? Has a piece of advice from a friend, or even a stranger, opened your eyes? It only takes a few well chosen words to solve a big problem, reorient your focus, and change the trajectory of your life. We’ve been reading these stories for years—stories about how one little piece of advice made a big difference. So we asked the public to send us stories about the one piece of advice that reoriented them, solved a problem, or changed the trajectory of their lives. And we present an amazing new collection in these pages—101 stories that have the power to change your life, too. We also have plenty of stories containing great advice for making yourself happier and healthier, and for pursuing your passions and dreams. And if you take some missteps along the way we also have stories for that, with a chapter on how to turn failure into fabulous. What a great gift of hope and inspiration!
Publisher: Simon and Schuster
ISBN: 1611592844
Category : Self-Help
Languages : en
Pages : 352
Book Description
You’ll read great advice in these pages about how to live your life to the fullest, achieve success in your career or vocation, keep your marriage fresh, and raise happy, healthy children. Have a few words of wisdom changed everything for you? Has a piece of advice from a friend, or even a stranger, opened your eyes? It only takes a few well chosen words to solve a big problem, reorient your focus, and change the trajectory of your life. We’ve been reading these stories for years—stories about how one little piece of advice made a big difference. So we asked the public to send us stories about the one piece of advice that reoriented them, solved a problem, or changed the trajectory of their lives. And we present an amazing new collection in these pages—101 stories that have the power to change your life, too. We also have plenty of stories containing great advice for making yourself happier and healthier, and for pursuing your passions and dreams. And if you take some missteps along the way we also have stories for that, with a chapter on how to turn failure into fabulous. What a great gift of hope and inspiration!