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Thinking Big, Staying Small

Thinking Big, Staying Small PDF Author: Dixie Shipp Evatt
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 224

Book Description
This groundbreaking IABC Research Foundation report finally addresses the communication and public relations functions of the majority of the world's businesses. Ninety percent of businesses in the U.S. alone are considered to be small, having fewer than 20 employees, yet no studies until now have focused exclusively on the PR practices of small businesses. This information is vital to an understanding of the ways in which entrepreneurs and small business owners think about communication. Do they follow PR rules by the book, or do they adapt and improvise as they go? Does one need to be a trained PR "expert" to communicate successfully?

Thinking Big, Staying Small

Thinking Big, Staying Small PDF Author: Dixie Shipp Evatt
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 224

Book Description
This groundbreaking IABC Research Foundation report finally addresses the communication and public relations functions of the majority of the world's businesses. Ninety percent of businesses in the U.S. alone are considered to be small, having fewer than 20 employees, yet no studies until now have focused exclusively on the PR practices of small businesses. This information is vital to an understanding of the ways in which entrepreneurs and small business owners think about communication. Do they follow PR rules by the book, or do they adapt and improvise as they go? Does one need to be a trained PR "expert" to communicate successfully?

Monthly Catalog of United States Government Publications

Monthly Catalog of United States Government Publications PDF Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 782

Book Description


Monthly Catalog of United States Government Publications

Monthly Catalog of United States Government Publications PDF Author: United States. Superintendent of Documents
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1240

Book Description


Scientific and Technical Aerospace Reports

Scientific and Technical Aerospace Reports PDF Author:
Publisher:
ISBN:
Category : Aeronautics
Languages : en
Pages : 840

Book Description


The Advanced Technology Program

The Advanced Technology Program PDF Author: National Research Council
Publisher: National Academies Press
ISBN: 0309170710
Category : Technology & Engineering
Languages : en
Pages : 328

Book Description
This report examines the operations of the APT, reviews its extensive assessment program, and provides NRC Committee findings concerning the ATP's operations and recommendations for potential improvements to the program. The report includes a summary of a major conference held in April 2000 as well as seven papers, including surveys of the industry participants or users of the ATP program, a summary of the results of fifty awards, detailed assessments of major joint ventures, and a description of the current selection process. It is the most comprehensive study to date of the program's origins, operations, achievements, and assessment. Its conclusion: the program works.

The Color of Wealth

The Color of Wealth PDF Author: Barbara Robles
Publisher: The New Press
ISBN: 1595585621
Category : Business & Economics
Languages : en
Pages : 337

Book Description
For every dollar owned by the average white family in the United States, the average family of color has less than a dime. Why do people of color have so little wealth? The Color of Wealth lays bare a dirty secret: for centuries, people of color have been barred by laws and by discrimination from participating in government wealth-building programs that benefit white Americans. This accessible book—published in conjunction with one of the country's leading economics education organizations—makes the case that until government policy tackles disparities in wealth, not just income, the United States will never have racial or economic justice. Written by five leading experts on the racial wealth divide who recount the asset-building histories of Native Americans, Latinos, African Americans, Asian Americans, and European Americans, this book is a uniquely comprehensive multicultural history of American wealth. With its focus on public policies—how, for example, many post–World War II GI Bill programs helped whites only—The Color of Wealth is the first book to demonstrate the decisive influence of government on Americans' net worth.

Business America

Business America PDF Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 608

Book Description
Includes articles on international business opportunities.

Small is Profitable

Small is Profitable PDF Author: Amory B. Lovins
Publisher: Routledge
ISBN: 1134258747
Category : Technology & Engineering
Languages : en
Pages : 398

Book Description
Today's electricity industry - large power stations feeding a nationwide grid - will soon be a thing of the past. This book explains why and what will replace it - decentralized and distributed electrical resources which can be up to 10 times as economically valuable. The authors - all leading experts in the field - explain very clearly and thoroughly all the benefits, so the engineers will understand the economic advantages and the investors will understand the engineering efficiencies. Here's what industry experts are saying about Small is Profitable... 'A tour-de-force and a goldmine of good ideas. It is going to have a stunning impact on thinking about electricity.' Walter C. Patterson, Senior Research Fellow, Royal Institute of International Affairs, London. 'An amazing undertaking - incredibly ambitious yet magnificently researched and executed.' Dr. Shimon Awerbuch, Senior Advisor, International Energy Agency, Paris. 'Outstanding...You have thought of some [benefits] I never considered...A great resource for the innovation in energy services that will have to take place for us to have a sustainable future.' Dr. Carl Weinberg, Weinberg Associates, former Research Director, PG&E. 'This is a brilliant synthesis and overview with a lot of original analytics and insights and a very important overall theme. I think it is going to have a big impact.' Greg Kats, Principal, Capital E LLC, former Finance Director for Efficiency and Renewable Energy, U.S. Department of Energy. 'E. F. Schumacher would be proud of this rigorous extension of his thesis in Small is Beautiful. It shows how making systems the right size can make them work better and cost less. Here are critical lessons for the new century: technologies tailored to the needs of people, not the reverse, can improve the economy and the environment.' Dr. Daniel Kammen, Professor of Energy and Society and of Public Policy, University of California, Berkeley. 'Small is Profitable creates an unconventional but impeccably reasoned foundation to correctly assign the costs and true benefits of distributed energy systems. It has become an indispensable tool for modelling distributed energy systems benefits for us.' Tom Dinwoodie, CEO and Chairman, PowerLight Corporation. 'A Unique and valuable contribution to the distributed energy industry...Small Is Profitable highlights the societal benefits of distributed resources, and will be a helpful guide to policymakers who wish to properly account for these benefits in the marketplace.' Nicholas Lenssen, Senior Director, Primen. 'This book will shift the electric industry from the hazards of overcentralization toward the new era where distributed generation will rule.' Steven J. Strong, President, Solar Design Associates, Inc. 'Readers will understand why distributed resources are poised to fundamentally alter the electric power system. Its comprehensive review of the benefits of distributed resources [is] an important part of my library.' Dr. Thomas E. Hoff, President, Clean Power Research. 'The most comprehensive treatise on distributed generation.... Great job and congratulations.' Howard Wenger, Principal, Pacific Energy Group '..[D]ensely packed with information and insights...goes a long way to demonstrate that the former paradigm of electric power supply no longer makes sense.' Prof. Richard Hirsh, University of Vermont, Leading historian of the electric power sector. 'Amory Lovins was already the world's most original and influential thinker on the future of energy services in general and electricity systems in particular. This remarkable book is a very worthy addition to an extraordinary legacy.' Ralph Cavanagh, Energy Co-Director, Natural Resources Defense Council. 'This is a book every utility professional should have on the bookshelf.' Dr Peter S. Fox-Penner, Principal and Chairman of the Board, the Brattle Group, former Principal Deputy Assistant Secretary of Energy.

Research, Advocacy, and Political Engagement

Research, Advocacy, and Political Engagement PDF Author: Sally Tannenbaum
Publisher: Taylor & Francis
ISBN: 1000980294
Category : Education
Languages : en
Pages : 165

Book Description
As institutions of higher education embrace civic engagement, service learning has emerged as a most effective way to engage students in field experiences where they will confront profound questions of the relevance of academic learning to addressing community needs.Each volume in this series is organized around a specific community issue, and provides multiple perspectives on both the theoretical foundations for understanding the issues, and purposeful approaches to addressing them.The contributors to these books—who represent disciplines in the sciences, humanities and social sciences—offer vivid examples of how they have integrated civic engagement in their courses, explain their objectives, and demonstrate how they assess outcomes.To stimulate adaptation of the approaches described in these books, each volume includes an Activity / Methodology table that summarizes key elements of each example, such as class size, type of community partner, the activity and the methodology or pedagogy employed, and potential applications of the example in other disciplines.This volume presents inventive approaches to using service learning to introduce students to political engagement. The work of faculty representing a wide variety of disciplines, this compilation of innovative and varied courses offers models to adapt and ideas to stimulate the creativity of instructors. The contributors view political engagement from distinct vantage points. Political scientists look at political engagement from a more traditional perspective. Mathematicians develop courses that explore the statistical implications. Economists focus on cost benefit analysis. Business professors provide an entrepreneurial angle. Feminists consider the language implications of political engagement. The chapters in this book describe how teachers in Politics, Education, Urban and Regional Planning, Business, Communications, Sociology, Mathematics, Economics, and Women’s Studies have created effective activities that advance disciplinary knowledge, develop collaboration with communities, and engage students in the political process.

Economic Development Finance

Economic Development Finance PDF Author: Karl F Seidman
Publisher: SAGE
ISBN: 9780761927099
Category : Business & Economics
Languages : en
Pages : 528

Book Description
"Economic Development Finance provides a foundation for students and professionals in the technical aspects of business and real estate finance and surveys the full range of policies, program models, and financing tools used in economic development practice within the United States."--Jacket.