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1981 Proceedings Southwestern Marketing Association

Author: Robert H. Ross
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 278

Book Description

1981 Proceedings

Author: Southwestern Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 259

Book Description

Proceedings

Author: Southwestern Marketing Association. Conference
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 338

Book Description

The Changing Marketing Environment

Author: Kenneth L. Bernhardt
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 500

Book Description

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Author: Jay D. Lindquist
Publisher: Springer
ISBN: 3319169734
Category : Business & Economics
Languages : en
Pages : 511

Book Description
This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1981 Mid-Atlantic Marketing Association Annual Meeting

Author: Daniel Feinburg
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 132

Book Description

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Author: Naresh K. Malhotra
Publisher: Springer
ISBN: 3319169432
Category : Business & Economics
Languages : en
Pages : 509

Book Description
This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.