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Author: Karen Hill Publisher: Gale Cengage ISBN: 9780810383265 Category : Social Science Languages : en Pages : 620
Book Description
This book is designed to present, in one convenient source, comments published in periodicals about 325 automobile models manufactured since 1987 on a model-by-model basis. These periodicals range from general interest to specialized sources as well as repair manuals and other publications related to the individual models.
Author: Mike Mueller Publisher: Complete Book Series ISBN: 0760372888 Category : Sports & Recreation Languages : en Pages : 327
Book Description
The Complete Book of Ford Mustang, 4th Edition details the development, technical specifications, and history of America’s original pony car, now updated to cover cars through the 2021 model year.
Author: Chilton Publisher: ISBN: 9781111036546 Category : Chrysler automobile Languages : en Pages : 0
Book Description
The Chilton 2010 Chrysler Service Manuals now include even better graphics and expanded procedures! Chilton's editors have put together the most current automotive repair information available to assist users during daily repairs. This new two-volume manual set allows users to accurately and efficiently diagnose and repair late-model cars and trucks. Trust the step-by-step procedures and helpful illustrations that only Chilton can provide. These manuals cover 2008 and 2009 models plus available 2010 models.
Author: David A. Aaker Publisher: John Wiley & Sons ISBN: 0470613580 Category : Business & Economics Languages : en Pages : 400
Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author: Mike Stubblefield
Author: Mike Stubblefield
Author: 
Author: 
Author: Karen Hill
Author: Curt Choate
Author: United States. National Labor Relations Board. Office of the General Counsel
Author: Curt Choate
Author: Mike Mueller
Author: Chilton
Author: David A. Aaker