150 Brand Awareness Ideas PDF Download

Author: Akmal Musyadat Cholil
Publisher: Anak Hebat Indonesia
ISBN: 623400430X
Category : Business & Economics
Languages : id
Pages : 500

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Book Description
Seiring cepatnya perkembangan teknologi informasi, kesan atau pesan dari suatu perusahaan, organisasi, maupun individu makin cepat menyebar secepat ke semua lapisan masyarakat. Berbagai perusahaan yang gencar mempromosikan produk mereka pasti tidak ketinggalan untuk berkampanye melalui berbagai platform canggih. Akan tetapi, banyak kompetitor yang akan selalu membayang-bayangi Anda dalam membangun citra baik kepada masyarakat. Oleh karena itu, buku ini menawarkan jawaban atas persoalan tersebut. Melalui analisis lokapasar dan kajian pustaka, penulis menjabarkan strategi efektif sekaligus praktis dalam membangun kesadaran merek (brand) di tengah persaingan bisnis yang begitu kompetitif di era serba cepat ini. Anda juga akan belajar bahwa marketing adalah kunci utama dalam pengenalan merek suatu produk kepada calon pelanggan. Maka dari itu, keunggulan suatu merek bagi perusahan adalah hal penting yang mesti dikedepankan. Melalui strategi pemasaran dan pemerekan yang tepat di dalam buku ini, Anda dapat menerapkan setiap 150 ide dalam mewujudkan kedasaran merek ke seluruh lapisan konsumen secara online maupun offline. Sehingga, Anda dapat memanen keuntungan dari ceruk pasar yang sesuai dengan bisnis yang Anda jalankan. Salam sukses!

Author: Akmal Musyadat Cholil
Publisher:
ISBN: 9786232442290
Category :
Languages : id
Pages : 0

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Book Description
Melalui analisis lokapasar dan kajian pustaka, penulis menjabarkan strategi efektif sekaligus praktis dalam membangun kesadaran merek (brand) di tengah persaingan bisnis yang begitu kompetitif di era serba cepat ini. Anda juga akan belajar bahwa marketing adalah kunci utama dalam pengenalan merek suatu produk kepada calon pelanggan. Maka dari itu, keunggulan suatu merek bagi perusahaan adalah hal penting yang mesti dikedepankan. Melalui strategi pemasaran dan pemerekan yang tepat di dalam buku ini, Anda dapat menerapkan setiap 150 ide dalam mewujudkan kesadaran merek ke seluruh lapisan konsumen secara online maupun offline. Sehingga, Anda dapat memanen keuntungan dari ceruk pasaryangsesuai dengan bisnisyangAnda jalankan. Salam sukses!

Author: Keith A. Quesenberry
Publisher: Rowman & Littlefield
ISBN: 1442251549
Category : Language Arts & Disciplines
Languages : en
Pages : 256

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Book Description
Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Author: Bruce Berman
Publisher: John Wiley & Sons
ISBN: 0471233447
Category : Law
Languages : en
Pages : 672

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Book Description
In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments they hold. From Ideas to Assets provides a detailed overview of what intellectual property assets are and how they work - and what you need to know about them to succeed today's competitive business environment. It offers techniques for valuing intellectual property and discusses ways to help you maximize returns and discern performance variables. The 25 expert contributors to this volume approach the subject from the varied perspectives of shareholders, managers, analysts, accountants, advisors, and other professionals. Original tables, graphs, and statistics related to intellectual property returns and performance indices are included to clarify important legal and accounting concepts. This easy-to-read guide covers strategies for businesses in various industries, including the financial and manufacturing sectors. This is not a textbook or a stock-picking manual. From Ideas to Assets is a focused resource that provides diverse audiences with valuable guidance on the IP basics they need to know.

Author:
Publisher: John Wiley & Sons
ISBN: 1405161787
Category : Business & Economics
Languages : en
Pages : 1775

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Book Description
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

Author: Julie Atherton
Publisher: Kogan Page Publishers
ISBN: 1398610003
Category : Business & Economics
Languages : en
Pages : 297

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Book Description
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through: - Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies - Using appropriate technology including AI With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

Author: Thomas Lockwood
Publisher: Simon and Schuster
ISBN: 1581157576
Category : Design
Languages : en
Pages : 272

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Book Description
How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.

Author: Eileen Bridges
Publisher: Routledge
ISBN: 1351245228
Category : Business & Economics
Languages : en
Pages : 520

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Book Description
The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience. This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.

Author: Ludwig Bstieler
Publisher: John Wiley & Sons
ISBN: 1119890217
Category : Technology & Engineering
Languages : en
Pages : 692

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Book Description
State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 12 new chapters on topics including: Creating Innovation, Sustainable New Product Development (NPD), NPD Teams and Leadership, Digital Transformation of NPD, Market Analytics, and much more. In The Product Development and Management Association (PDMA) Handbook of New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective frontend innovation practices, portfolio management for product innovation, and identifying significant new business opportunities via the Magellan Process Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Lessons learned from outstanding corporate innovators and differences between goods and services development The 4th edition of The Product Development and Management Association (PDMA) Handbook of New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all industries.

Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 1071878255
Category : Business & Economics
Languages : en
Pages : 486

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Book Description
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.