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Author: TAX INSIDER. Publisher: ISBN: 9780993251276 Category : Languages : en Pages : 156
Book Description
This guide has been written for busy accounting and tax professionals who want to take the next step with their marketing strategy. The following 101 tips are easy marketing techniques that can be implemented quickly at little or no cost, and each tip has an action point to help you get started.
Author: TAX INSIDER. Publisher: ISBN: 9780993251276 Category : Languages : en Pages : 156
Book Description
This guide has been written for busy accounting and tax professionals who want to take the next step with their marketing strategy. The following 101 tips are easy marketing techniques that can be implemented quickly at little or no cost, and each tip has an action point to help you get started.
Author: Troy Waugh Publisher: John Wiley & Sons ISBN: 0471654752 Category : Business & Economics Languages : en Pages : 290
Book Description
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!
Author: Mike Michalowicz Publisher: Penguin ISBN: 073521414X Category : Business & Economics Languages : en Pages : 225
Book Description
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
Author: Sarah Bradford Publisher: ISBN: 9780993251283 Category : Languages : en Pages : 202
Book Description
This guide contains 101 tax savings tips aimed at entrepreneurs. The tips follow the life-cycle of a business meaning that there is something for everyone, regardless of whether you are thinking of starting a business, a new startup or an established business.
Author: William J. Winston Publisher: Psychology Press ISBN: 9781560248729 Category : Accounting Languages : en Pages : 416
Book Description
The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process Are Accountants Responding to the Challenge of Change? Marketing by CPA Firms: Room for Improvement? Has the Household User Profile for Accounting Services Changed? The Small Accounting Firm: Managing the Dynamics of the Marketing Function Perspectives on Marketing Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective Price of Tax Preparation Services and the CPA Credential on Perceived Quality of Service Marketing Implications for Small CPA Firms Based on Clients' Criteria for Selection and Retention Advertising Advertising by Accountants: Attitudes, Practice, and Their Use of Marketing Tools A Survey of the Utilization of Advertising by CPA Firms The Changing Face of Accounting Advertising Marketing Tools and Strategies Marketing Financial Planning Services: Highlights of a Survey of CPAs Strategic Marketing Planning for the Development of the Small Accounting Practice A Complete Positioning Strategy for the Professional Services Firm Practical Approaches for Evaluating the Quality of Professional Accounting Services An Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting)
Author: American Bar Association. House of Delegates Publisher: American Bar Association ISBN: 9781590318737 Category : Law Languages : en Pages : 216
Book Description
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author: Ehsan Zarei Publisher: DMA4U ISBN: Category : Business & Economics Languages : en Pages : 253
Book Description
Are you looking for a complete guide to accountant marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your accountant marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your accountant marketing to the next level.
Author: Michele Cagan Publisher: Simon and Schuster ISBN: 1507221223 Category : Business & Economics Languages : en Pages : 272
Book Description
"How much do I need to retire? Can I retire early? What's the retirement age, anyway? No matter whether you are 25, 65, or any age in between, you probably have questions about retirement and knowing the answers is the key to planning your future. Whether you want to retire as soon as possible or are looking forward to continuing to work in some form for as long as you can, Retirement 101 guides you through each step as you approach this important milestone. From how to save for the day when you stop-or scale back-working to smart investment strategies to the best states to retire in to how to calculate your benefits, Retirement 101 helps you create a retirement plan to accomplish your goals, whatever they are"--
Author: Kirsten Hudson Publisher: Lulu.com ISBN: 097960060X Category : Business & Economics Languages : en Pages : 112
Book Description
An instructional guide to the vehicle graphics industry. Invaluable for printers, designers, and installers, as well as anyone else looking to learn more about, or get into, the vehicle graphics industry.
Author: TAX INSIDER.
Author: TAX INSIDER.
Author: Troy Waugh
Author: Mike Michalowicz
Author: Dee Edwards
Author: Sarah Bradford
Author: William J. Winston
Author: American Bar Association. House of Delegates
Author: Ehsan Zarei
Author: Michele Cagan
Author: Kirsten Hudson