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Author: Rick Crandall Publisher: McGraw Hill Professional ISBN: 9780809231584 Category : Business & Economics Languages : en Pages : 406
Book Description
Offers specific sales and marketing ideas for companies of all sizes and includes tips on using personal contacts, brochures, online marketing, trade shows, and newsletters to promote sales.
Author: Rick Crandall Publisher: McGraw Hill Professional ISBN: 9780071398718 Category : Business & Economics Languages : en Pages : 406
Book Description
To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. In this guide to marketing and building relationships with customers to achieve success, Rick Crandell debunks these myths.
Author: Luc Dupont Publisher: Transcontinental ISBN: 9780973835519 Category : Advertising Languages : en Pages : 0
Book Description
Using dozens of examples from actual advertising campaigns and marketing strategies, Luc Dupont lays out important advertising principles that are essential reading for all business managers, advertising directors, designers ... as well as the advertisers who use their services.
Author: Trent Hamm Publisher: Simon and Schuster ISBN: 144050427X Category : Business & Economics Languages : en Pages : 171
Book Description
Everyone’s in search of a quick buck, and now they know where to find it—if they dare. Whether it’s becoming a living, breathing billboard, or selling bootleg concert t-shirts in the arena’s parking lot, there’s plenty of ways to rake in the dough on daring ventures and ballsy entrepreneurial moves. This book documents hundreds of these potential money-making schemes, ploys, and backyard startups, including: Print [fashion]-on-demand. Have a witty turn of phrase? Stick a pop culture zinger on a t-shirt and sell it through cafepress.com Give your body to science. They’re always looking for guinea pigs for an array of tests. All you have to do is sign up—and been mindful of the side effects Become Trump 2.0: build an empire in the digital world (try Second Life) and then sell it for some major loot Rated by the endeavor’s risk level and potential return, this book offers up plenty of possible wallet-filling stunts. Employed or unemployed, young or old, daring or really daring, if you’re looking to make some scratch—this book’s for you.
Author: Nina Amir Publisher: Penguin ISBN: 1599638924 Category : Language Arts & Disciplines Languages : en Pages : 240
Book Description
Transform Your Blog into a Book! The world of blogging changes rapidly, but it remains one of the most efficient ways to share your work with an eager audience. In fact, you can purposefully hone your blog content into a uniquely positioned book--one that agents and publishers will want to acquire or that you can self-publish successfully. How to Blog a Book Revised and Expanded Edition is a completely updated guide to writing and publishing a saleable book based on a blog. Expert author and blogger Nina Amir guides you through the process of developing targeted blog content that increases your chances of attracting a publisher and maximizing your visibility and authority as an author. In this revised edition you'll find: • The latest information on how to set up, maintain, and optimize a blog • Steps for writing a book easily using blog posts • Advice for crafting effective, compelling blog posts • Tips on gaining visibility and promoting your work both online and off • Current tools for driving traffic to your blog • Strategies for monetizing your existing blog content as a book or other products • Profiles of bloggers who received blog-to-book deals and four new "blogged-book" success stories Whether you're a seasoned blogger or have never blogged before, How to Blog a Book Revised and Expanded Edition offers a fun, effective way to write, publish, and promote your book, one post at a time.
Author: Lilly Walters Publisher: McGraw Hill Professional ISBN: 0071457305 Category : Business & Economics Languages : en Pages : 223
Book Description
A treasure trove of tips on how to increase your income as a speaker--and keep your clients coming back for more "This extraordinary book contains wonderful insights, ideas and strategies that you can apply immediately to be more successful as a speaker, trainer or consultant, than you ever thought possible." --Brian Tracy, Speaker, Author of Goals! "A must-read! Lilly Walters and the world of paid professional speaking--two names that go hand in hand. When you want ideas you can use today to increase your income in this industry, Lily is the one to ask!" --Mark Victor Hansen, Co-creator, #1 New York Times bestselling series, Chicken Soup for the Soul, Co-author, The One-Minute Millionaire "Lily has done it again! Another great tool to help anyone in the "experts industry" access the market and profit from it." --Jack Canfield, Co- creator and co- author, Chicken Soup for the Soul 1,001 Ways to Make More Money as a Speaker, Consultant, or Trainer draws upon bestselling author Lilly Walters' lifetime of experience as a top speaker and consultant. She also combed through a recent survey of more than 7,000 speakers, consultants and trainers who were asked to describe their revenue-generating strategies. The result is a priceless compendium of sure-fire incomegenerating tips, tricks, strategies, and techniques that no speaker, consultant, trainer, or seminar leader will want to be without. More than 1,300 proven strategies to help speakers, trainers, and consultants to grow their incomes in any economic climate Includes the best practices of thousands of successful speakers, trainers, and consultants A quick-reference format featuring simple bulleted sentences categorized by topic
Author: Barbara Weltman Publisher: John Wiley & Sons ISBN: 0471793965 Category : Business & Economics Languages : en Pages : 255
Book Description
Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble. With a combined fifty years of small business experience between them, authors Barbara Weltman and Jerry Silberman know what it takes to make it in this competitive environment, and in Small Business Survival Book, they show you how. In a clear and concise voice, Weltman and Silberman reveal twelve surefire ways to help your small business survive and thrive in today's market. With this book as your guide, you'll discover how to: * Delegate effectively * Monitor cash flow * Extend credit and stay on top of collections * Build and maintain credit and restructure your debt * Meet your tax obligations * Grow your business with successful marketing strategies * Use legal protections * Plan for catastrophe and disaster recovery Whether you're considering starting a new business or looking to improve your current venture, Small Business Survival Book has what you need to succeed.