Author: Publisher:
ISBN:
Category : Continuing education
Languages : en
Pages : 26
Book Description
1001 Best Marketing Ideas for Continuing Education
Steal These Ideas
Author: Susan Goewey CareySteal These Ideas Please
Author: Doug DavalaPublisher:
ISBN:
Category : Continuing education
Languages : en
Pages : 82
Book Description
Steal These Ideas Please Volume 3
Author: University Continuing Education AssociationPublisher:
ISBN:
Category : Continuing education
Languages : en
Pages : 106
Book Description
Developing a Marketing Strategy for Adult and Continuing Education
Author: Great Britain. Further Education UnitPublisher:
ISBN: 9781853381942
Category : Adult education
Languages : en
Pages : 24
Book Description
The project described in this report aimed to develop an effective and affordable educational marketing strategy in one local British continuing education provider, as a case study for adult and continuing education nationally. Methods employed were as follows: a marketing consultant visited education centers; business and community directories were created; a representative sample of existing students was surveyed; and focus groups with manual workers sought the workers' opinions on adult education. Among the findings and conclusions were the following: (1) using a variety of sites for adult education permits developing the individual "personality" of each center to attract different sectors of the community; (2) adults expect greater comfort and more attractive surroundings than do school children; (3) strategic planning is required to ensure maximum impact from promotional materials, relative to the time and resources available to develop them; (4) a system for monitoring the materials' impact should be developed; (5) establishing corporate identity raises the profile of an adult education center; (6) a continuing program of research and efforts to secure cooperation and/or sponsorships from local companies, newspapers, and publications should be carried out to inform product development; (7) existing courses might be "repositioned" so as to appeal more directly to new and existing markets; (8) staff should be made aware of their function and value within the context of public relations; (9) the success rate for re-enrolling existing students is likely to be greater than in attracting new students; (10) flexible scheduling is important; and (11) promotional materials should stress the benefits of enrollment. (CML)
Marketing Continuing Education
Author: Hal BederMembership Directory
Author: University Continuing Education AssociationPublisher:
ISBN:
Category : Continuing education
Languages : en
Pages : 200
Book Description
Member Directory
Author: National University Continuing Education Association (U.S.)Publisher:
ISBN:
Category : Continuing education
Languages : en
Pages : 192
Book Description
Publishers' Directory
Author: Gale GroupPublisher: Gale Cengage
ISBN: 9780787659318
Category :
Languages : en
Pages : 2144
Book Description
Provides detailed information on more than 20,000 U.S. and Canadian publishers, including nearly 1,000 distributors, wholesalers and jobbers, as well as small independent presses. The latest edition adds approximately 500 new entries with increased Canadian listings and Web site and e-mail addresses.
Developing a Marketing Strategy Model for Continuing Education Programs
Author: Andrew Manfred BrownPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 232
Book Description