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Author: Eric Rzeszut Publisher: Apress ISBN: 1484203674 Category : Computers Languages : en Pages : 170
Book Description
In nontechnical language and engaging style, 10 Don’ts on Your Digital Devices explains to non-techie users of PCs and handheld devices exactly what to do and what not to do to protect their digital data from security and privacy threats at home, at work, and on the road. These include chronic threats such as malware and phishing attacks and emerging threats that exploit cloud‐based storage and mobile apps. It’s a wonderful thing to be able to use any of your cloud-synced assortment of desktop, portable, mobile, and wearable computing devices to work from home, shop at work, pay in a store, do your banking from a coffee shop, submit your tax returns from the airport, or post your selfies from the Oscars. But with this new world of connectivity and convenience comes a host of new perils for the lazy, the greedy, the unwary, and the ignorant. The 10 Don’ts can’t do much for the lazy and the greedy, but they can save the unwary and the ignorant a world of trouble. 10 Don’ts employs personal anecdotes and major news stories to illustrate what can—and all too often does—happen when users are careless with their devices and data. Each chapter describes a common type of blunder (one of the 10 Don’ts), reveals how it opens a particular port of entry to predatory incursions and privacy invasions, and details all the unpleasant consequences that may come from doing a Don’t. The chapter then shows you how to diagnose and fix the resulting problems, how to undo or mitigate their costs, and how to protect against repetitions with specific software defenses and behavioral changes. Through ten vignettes told in accessible language and illustrated with helpful screenshots, 10 Don’ts teaches non-technical readers ten key lessons for protecting your digital security and privacy with the same care you reflexively give to your physical security and privacy, so that you don’t get phished, give up your password, get lost in the cloud, look for a free lunch, do secure things from insecure places, let the snoops in, be careless when going mobile, use dinosaurs, or forget the physical—in short, so that you don’t trust anyone over…anything. Non-techie readers are not unsophisticated readers. They spend much of their waking lives on their devices and are bombarded with and alarmed by news stories of unimaginably huge data breaches, unimaginably sophisticated "advanced persistent threat" activities by criminal organizations and hostile nation-states, and unimaginably intrusive clandestine mass electronic surveillance and data mining sweeps by corporations, data brokers, and the various intelligence and law enforcement arms of our own governments. The authors lift the veil on these shadowy realms, show how the little guy is affected, and what individuals can do to shield themselves from big predators and snoops.
Author: Eric Rzeszut Publisher: Apress ISBN: 1484203674 Category : Computers Languages : en Pages : 170
Book Description
In nontechnical language and engaging style, 10 Don’ts on Your Digital Devices explains to non-techie users of PCs and handheld devices exactly what to do and what not to do to protect their digital data from security and privacy threats at home, at work, and on the road. These include chronic threats such as malware and phishing attacks and emerging threats that exploit cloud‐based storage and mobile apps. It’s a wonderful thing to be able to use any of your cloud-synced assortment of desktop, portable, mobile, and wearable computing devices to work from home, shop at work, pay in a store, do your banking from a coffee shop, submit your tax returns from the airport, or post your selfies from the Oscars. But with this new world of connectivity and convenience comes a host of new perils for the lazy, the greedy, the unwary, and the ignorant. The 10 Don’ts can’t do much for the lazy and the greedy, but they can save the unwary and the ignorant a world of trouble. 10 Don’ts employs personal anecdotes and major news stories to illustrate what can—and all too often does—happen when users are careless with their devices and data. Each chapter describes a common type of blunder (one of the 10 Don’ts), reveals how it opens a particular port of entry to predatory incursions and privacy invasions, and details all the unpleasant consequences that may come from doing a Don’t. The chapter then shows you how to diagnose and fix the resulting problems, how to undo or mitigate their costs, and how to protect against repetitions with specific software defenses and behavioral changes. Through ten vignettes told in accessible language and illustrated with helpful screenshots, 10 Don’ts teaches non-technical readers ten key lessons for protecting your digital security and privacy with the same care you reflexively give to your physical security and privacy, so that you don’t get phished, give up your password, get lost in the cloud, look for a free lunch, do secure things from insecure places, let the snoops in, be careless when going mobile, use dinosaurs, or forget the physical—in short, so that you don’t trust anyone over…anything. Non-techie readers are not unsophisticated readers. They spend much of their waking lives on their devices and are bombarded with and alarmed by news stories of unimaginably huge data breaches, unimaginably sophisticated "advanced persistent threat" activities by criminal organizations and hostile nation-states, and unimaginably intrusive clandestine mass electronic surveillance and data mining sweeps by corporations, data brokers, and the various intelligence and law enforcement arms of our own governments. The authors lift the veil on these shadowy realms, show how the little guy is affected, and what individuals can do to shield themselves from big predators and snoops.
Author: Lauren Perkins Publisher: Apress ISBN: 143024996X Category : Business & Economics Languages : en Pages : 304
Book Description
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.
Author: Anna Manning Publisher: Apress ISBN: 1484202775 Category : Computers Languages : en Pages : 319
Book Description
This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue. Databases for Small Business is a practical handbook for entrepreneurs, managers, staff, and professionals in small organizations who are not IT specialists but who recognize the need to ramp up their small organizations’ use of data and to round out their own business expertise and office skills with basic database proficiency. Anna Manning—a data scientist who has worked on database design and data analysis in a computer science university research lab, her own small business, and a nonprofit—walks you through the progression of steps that will enable you to extract actionable intelligence and maximum value from your business data in terms of marketing, sales, customer relations, decision making, and business strategy. Dr. Manning illustrates the steps in the book with four running case studies of a small online business, an engineering startup, a small legal firm, and a nonprofit organization. Databases for Small Business teaches non-techie entrepreneurs and professionals how to: Design a small business database from scratch Extract the maximum profit from your data Follow guidance on data protection law Effectively use data collection and data cleansing techniques Train staff to leverage your data
Author: Kevin Daimi Publisher: Springer ISBN: 3319584243 Category : Technology & Engineering Languages : en Pages : 609
Book Description
This book introduces readers to the tools needed to protect IT resources and communicate with security specialists when there is a security problem. The book covers a wide range of security topics including Cryptographic Technologies, Network Security, Security Management, Information Assurance, Security Applications, Computer Security, Hardware Security, and Biometrics and Forensics. It introduces the concepts, techniques, methods, approaches, and trends needed by security specialists to improve their security skills and capabilities. Further, it provides a glimpse into future directions where security techniques, policies, applications, and theories are headed. The book represents a collection of carefully selected and reviewed chapters written by diverse security experts in the listed fields and edited by prominent security researchers. Complementary slides are available for download on the book’s website at Springer.com.
Author: Daniel G. Bachrach Publisher: Springer ISBN: 1137551895 Category : Business & Economics Languages : en Pages : 189
Book Description
The growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers – or potential consumers - browsing products in a retail store, and then ultimately purchasing online at a lower price through another store. In the age of the Internet, the sight of a customer who will visit a store and use their smartphone to scan the barcode, hoping to find the same item at a cheaper price from a different vendor has become commonplace. Through exhaustive research, the authors of this book investigate this exploding trend and offer strategies, tools, and training approaches that can help to transform showrooming customers into in-store sales. Offering retail managers and owners deep insight into how they can stem the loss of resources to showrooming, this book, through a close, systematic examination of showrooming, provides insight and understanding of the value added through customer service and expert salesperson knowledge. Retailers will learn how to implement essential, incremental changes to infuse value in the customer experience and entice significantly improved in-store sales while building core customer relationships and enhancing loyalty.
Author: John R. Schermerhorn, Jr. Publisher: John Wiley & Sons ISBN: 1119395771 Category : Business & Economics Languages : en Pages : 480
Book Description
Exploring Management supports teaching and learning of core management concepts by presenting material in a straightforward, conversational style with a strong emphasis on application. With a focus on currency, high-interest examples and pedagogy that encourages critical thinking and personal reflection, Exploring Management is the perfect balance between what students need and what instructors want.
Author: Rod Miller Publisher: Rod Miller ISBN: Category : Business & Economics Languages : en Pages : 33
Book Description
Turning an idea for a book in your head into a successful digital publication requires coordinating a whole lot of different steps to create that one hit. Tens of thousands of digital books are published every month, but only a fraction of them will sell more than a thousand copies. How do you make sure your book is one of the few that succeeds? How do you hit the top charts? How do you sell and sell and sell your books, even if you don’t have a brand or a reputation to rely on now? These ten digital publishing marketplaces and our top ten tips will help you do just that.
Author: S. J. Scott & Barrie Davenport Publisher: Jaico Publishing House ISBN: 8119153200 Category : Self-Help Languages : en Pages : 162
Book Description
10-Minute Mindfulness provides a list of 71 habits to help you overcome the challenge of “unconscious living”. Not only will YOU discover the best time to practice these habits, you will receive a detailed blueprint of how TO implement them IN your life. In 10-Minute Mindfulness, Wall Street Journal bestselling authors S. J. Scott and Barrie Davenport show how to anchor yourself in the present moment, even if it’s just for a few minutes at a time. This book is for anyone who recognizes their untamed thoughts are interfering with their focus, productivity, happiness and peace of mind. If you want to feel less stressed or simply eliminate your negative thinking, then be sure to purchase your copy of 10-Minute Mindfulness.
Author: Peter Jordan Publisher: Career FAQs ISBN: 1921106492 Category : Digital media Languages : en Pages : 213
Book Description
The digital revolution has radically changed the way we work, play, learn and communicate. This transformation has created an exciting range of careers, including new jobs that didn't exist a decade ago.
Author: Levy, Paul Publisher: CLAIRVIEW BOOKS ISBN: 1905570740 Category : Self-Help Languages : en Pages : 207
Book Description
How many times do you check something on the internet but find you are drifting aimlessly from one link to another? If you can’t not answer the phone when it rings, and you spend hours a week on social media, and you read your texts instead of kissing your loved one goodnight, and you don’t give your kids proper attention because you just have to prioritize new responses to your tweet... then this book is for you. The digital world is spreading like an inferno – a swirling, hot storm of change, possibility, addiction, passion, manipulation, creativity and abuse. It demands our attention and encourages us to be always on, with its constant updates and feedback. It is exciting, but it can also be overwhelming. And it’s developing faster than our ability to deal with it. To adherents of digital living and working, any criticism is uncool, a sign of being out of touch. Refreshingly, Digital Inferno is neither simple indictment nor unqualified endorsement. Rather, it’s about holding your own in the digital realm – adapting in a healthy way to the new reality. It offers a conscious path that allows you to derive the benefits you need but also to manage the dangers. Packed with a wealth of practical advice, Digital Inferno describes numerous methods to enable you to step back from constant digital activity and virtual living, and to pay more attention to the real world. You’ll find exercises to overcome tiredness from digital contact and to develop skills to enable you to remain awake and aware. Crucially, you will be master of the digital realm: to abstain from contact when you need to, but also freely to immerse yourself when you choose to. We don’t need to shun new technology, but we do need to be armed with an understanding of its challenges, problems and limitations. This book provides the tools you will need to meet the future consciously.
Author: Eric Rzeszut
Author: Eric Rzeszut
Author: Lauren Perkins
Author: Anna Manning
Author: Kevin Daimi
Author: Daniel G. Bachrach
Author: John R. Schermerhorn, Jr.
Author: Rod Miller
Author: S. J. Scott & Barrie Davenport
Author: Peter Jordan
Author: Levy, Paul