06 GRASPED Marketing and Customer Acquisition Roadmap PDF Download

Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 14

View

Book Description
The "GRASPED Marketing and Customer Acquisition Roadmap" provides a comprehensive strategy for startups to attract, engage, and retain customers effectively. It outlines practical steps for building an email list, creating content marketing materials, exploring paid advertising options, and leveraging social media. This roadmap is designed to guide startups through the complexities of establishing a strong market presence and acquiring loyal customers by employing a mix of digital marketing tactics. This roadmap's USP lies in its holistic approach to marketing and customer acquisition, combining traditional methods with innovative digital strategies. It stands out by offering a clear, actionable plan that covers the breadth of marketing activities necessary for startup growth, from email marketing to content creation and paid advertising, ensuring startups can navigate the marketing landscape confidently and efficiently. The journey to successful customer acquisition and retention is fraught with challenges, especially for startups. The "GRASPED Marketing and Customer Acquisition Roadmap" serves as a vital tool, offering a structured guide to developing and implementing a marketing strategy that not only attracts customers but also fosters long-term loyalty.

Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 37

View

Book Description
The "GRASPED Roadmap Worksheets" document is a collection of interactive worksheets designed to complement the GRASPED series, assisting entrepreneurs in applying the strategies and insights from the roadmaps directly to their businesses. Its USP is the practical, hands-on approach to business planning and execution, offering a structured method for entrepreneurs to personalize the GRASPED strategies to their unique scenarios. These worksheets serve as a bridge between theoretical knowledge and practical application, providing a step-by-step guide to navigating the complexities of starting and scaling a business.

Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 15

View

Book Description
The "GRASPED Roadmap Summary and Worksheet" compiles and distills the essence of the comprehensive GRASPED series into a streamlined guide, offering summaries of each roadmap along with practical worksheets. It's designed to help entrepreneurs navigate their business journey, from idea validation to scaling, ensuring a structured and strategic approach. Its USP lies in condensing extensive business development strategies into concise summaries and actionable worksheets. This format provides entrepreneurs with a quick-reference guide and a hands-on tool for applying the roadmaps' insights directly to their ventures. Introducing a practical companion to the GRASPED series, the "GRASPED Roadmap Summary and Worksheet" is an invaluable resource for entrepreneurs. It synthesizes key insights from the full GRASPED suite into digestible summaries and provides worksheets to guide the implementation of these strategies in real-world scenarios.

Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 28

View

Book Description
"GRASPED Roadmap Resources" is a comprehensive guide offering a curated list of resources across various business areas such as business planning, legal and compliance, product development, and marketing. It aims to provide entrepreneurs with tools, courses, and guides to support them through each phase of their business journey. The USP of this document is its extensive compilation of resources tailored to specific business development stages, from idea validation to scaling and diversification. It stands out by offering a one-stop resource hub, streamlining the search for valuable tools and information, saving time and effort for entrepreneurs. Embarking on a business venture requires navigating through myriad challenges and decisions. "GRASPED Roadmap Resources" offers a holistic guide, meticulously organizing essential resources to aid entrepreneurs in their business development journey, ensuring they have access to the best tools and knowledge at every step.

Author: Raj Venkatesan
Publisher: Stanford University Press
ISBN: 1503628043
Category : Business & Economics
Languages : en
Pages : 295

View

Book Description
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Author: Tom Eisenmann
Publisher: Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370

View

Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Author: Johann Marx
Publisher: Johann Marx
ISBN:
Category : Business & Economics
Languages : en
Pages : 192

View

Book Description
This book unveils the secrets of how to get your startup funded! It brings a fresh perspective that guides you to achieve the highest levels of startup and business success. GET YOUR STARTUP FUNDED in 6 months or less is a book that simplifies the methodologies and strategies of 'Unicorn Startups' that have grown from conceptual-stage to being valued at over USD1 Billion. The author illustrates the approach to investor pitching, aggressive fundraising, and more importantly provides formulas and tools that are considered industry best practice. The methodologies outlined in this book are used by entrepreneurs who successfully raise hundreds of millions of dollars in their journey to IPO their startup. The approach revealed assists startups in attracting the attention of investors and the market and to pitch to investors in a language that they understand. If you are a startup entrepreneur, you have most likely experienced past failures and losses. If you have been wondering what went wrong and how you can positively change your future, then look no further than this book. At its foundation is a spiritual message that serves to shift your perspective and open your mind to a world of new possibilities. You will find intertwined a closer look at the universal laws and how to apply them to create a business that is built on passion, purpose and clarity.

Author: Richard Rumelt
Publisher: Currency
ISBN: 0307886239
Category : Business & Economics
Languages : en
Pages : 338

View

Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Author: Jerry Rackley
Publisher: Apress
ISBN: 1484202597
Category : Business & Economics
Languages : en
Pages : 159

View

Book Description
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made. In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire—and keep—more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers. Marketing Analytics Roadmap explains: How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your efforts How to structure and use dashboards to report marketing results How to put industry-leading analytics software and other tools to good use How Big Data is shaping the marketing analytics landscape Sales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there.

Author: Bush Wes
Publisher:
ISBN: 9781777119317
Category : Business & Economics
Languages : en
Pages : 276

View

Book Description
"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"